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I’m Sierra Etes, an award-winning content creator, social media strategist, and UGC specialist with over five years of hands-on experience building, growing, and managing high-performing digital brands across TikTok, Instagram, and YouTube. I co-founded Just for Black Girls and Sunkissed Child, guiding content strategy, community growth, campaign planning, and brand development independently, and earning global recognition including Rihanna’s Savage X Fenty Game Changers: Duos Award in 2021 for culturally impactful storytelling and audience-building at scale. My work delivers real results: I’ve grown combined platform followings to 79,000+ across YouTube, Instagram, and TikTok; generated 876,000+ impressions in 90 days; and helped a brand client move from zero engagement to 16,000+ interactions and 100,000+ accounts reached. I’m a Pomona College graduate with Yale research experience, skilled at translating complex ideas into platform-native content and leading teams, partnerships, and programs with clarity, empathy, and a focus on impact.…I’m Sierra Etes, an award-winning content creator, social media strategist, and UGC specialist with over five years of hands-on experience building, growing, and managing high-performing digital brands across TikTok, Instagram, and YouTube. I co-founded Just for Black Girls and Sunkissed Child, guiding content strategy, community growth, campaign planning, and brand development independently, and earning global recognition including Rihanna’s Savage X Fenty Game Changers: Duos Award in 2021 for culturally impactful storytelling and audience-building at scale. My work delivers real results: I’ve grown combined platform followings to 79,000+ across YouTube, Instagram, and TikTok; generated 876,000+ impressions in 90 days; and helped a brand client move from zero engagement to 16,000+ interactions and 100,000+ accounts reached. I’m a Pomona College graduate with Yale research experience, skilled at translating complex ideas into platform-native content and leading teams, partnerships, and programs with clarity, empathy, and a focus on impact.

Sierra Etes

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I’m Sierra Etes, an award-winning content creator, social media strategist, and UGC specialist with over five years of hands-on experience building, growing, and managing high-performing digital brands across TikTok, Instagram, and YouTube. I co-founded Just for Black Girls and Sunkissed Child, guiding content strategy, community growth, campaign planning, and brand development independently, and earning global recognition including Rihanna’s Savage X Fenty Game Changers: Duos Award in 2021 for culturally impactful storytelling and audience-building at scale. My work delivers real results: I’ve grown combined platform followings to 79,000+ across YouTube, Instagram, and TikTok; generated 876,000+ impressions in 90 days; and helped a brand client move from zero engagement to 16,000+ interactions and 100,000+ accounts reached. I’m a Pomona College graduate with Yale research experience, skilled at translating complex ideas into platform-native content and leading teams, partnerships, and programs with clarity, empathy, and a focus on impact.…I’m Sierra Etes, an award-winning content creator, social media strategist, and UGC specialist with over five years of hands-on experience building, growing, and managing high-performing digital brands across TikTok, Instagram, and YouTube. I co-founded Just for Black Girls and Sunkissed Child, guiding content strategy, community growth, campaign planning, and brand development independently, and earning global recognition including Rihanna’s Savage X Fenty Game Changers: Duos Award in 2021 for culturally impactful storytelling and audience-building at scale. My work delivers real results: I’ve grown combined platform followings to 79,000+ across YouTube, Instagram, and TikTok; generated 876,000+ impressions in 90 days; and helped a brand client move from zero engagement to 16,000+ interactions and 100,000+ accounts reached. I’m a Pomona College graduate with Yale research experience, skilled at translating complex ideas into platform-native content and leading teams, partnerships, and programs with clarity, empathy, and a focus on impact.

Available to hire

I’m Sierra Etes, an award-winning content creator, social media strategist, and UGC specialist with over five years of hands-on experience building, growing, and managing high-performing digital brands across TikTok, Instagram, and YouTube. I co-founded Just for Black Girls and Sunkissed Child, guiding content strategy, community growth, campaign planning, and brand development independently, and earning global recognition including Rihanna’s Savage X Fenty Game Changers: Duos Award in 2021 for culturally impactful storytelling and audience-building at scale.

My work delivers real results: I’ve grown combined platform followings to 79,000+ across YouTube, Instagram, and TikTok; generated 876,000+ impressions in 90 days; and helped a brand client move from zero engagement to 16,000+ interactions and 100,000+ accounts reached. I’m a Pomona College graduate with Yale research experience, skilled at translating complex ideas into platform-native content and leading teams, partnerships, and programs with clarity, empathy, and a focus on impact.

Skills

Branding

Photo

Copywriting

Experience Level

Branding

Expert

Photo

Expert

Copywriting

Expert

Language

English

Fluent

Work Experience

Co-Founder | Social Media Manager & Brand Director at Just for Black Girls

March 1, 2020 - Present

Co-founded and led a nationally recognized digital platform and community space for young Black women; oversaw strategic direction, content creation, and programming focused on racial justice, intersectionality, and mental health wellness. Develop and execute full social media strategy across Instagram and TikTok, manage platform partnerships, analytics, and long-term organizational planning; produce content campaigns tied to Black Mental Health Awareness and Black History Month, consistently outperforming benchmarks.

Co-Founder & Social Media Content Director at It’s in the Stars Direct Mutual Aid Project

March 1, 2021 - Present

Co-founded and co-managed a direct mutual aid network supporting Black women in need; oversee all written communications, community outreach content, donor campaigns, financial transparency, and real-time impact reporting to sustain trust and engagement.

Freelance Content Creator & UGC Specialist at Self-Employed (YouTube & TikTok)

March 1, 2016 - Present

Produce UGC video and photo content for luxury resort, hotel, restaurant, and destination brands; create platform-native short-form video across TikTok, Instagram Reels, and YouTube Shorts in vlog-style, compilation, storytelling, and POV formats; deliver assets with usage rights for paid and organic deployment; drive measurable results such as high engagement and broad reach.

Author, Public Speaker, Brand Founder & Content Creator at Sunkissed Child: Poetry in Black Life

July 1, 2022 - Present

Self-published debut poetry collection in 2022 and built an accompanying cross-platform content brand; develop poetry-derived content and mental health education posts, securing speaking engagements and expanding brand collaborations.

Curriculum Designer & Facilitator at Rutgers University

October 1, 2022 - Present

Designed and facilitated curricula for youth on mental health wellness, college readiness, radical self-love, and poetry-based identity development; collaborated on evidence-based programming and assessments.

President at Student Leadership Organization

September 1, 2016 - June 1, 2019

Led a 900+ student body, organized quarterly events, authored formal proposals for student welfare and mental health policy improvements, and built consensus across a diverse student population.

Student Leader at Newark Students Union

September 1, 2017 - June 1, 2019

Organized canvassing and outreach campaigns to promote inclusive civic engagement across Newark Public Schools; sharpened public communication, coalition-building, and outreach skills.

Student Counselor at Camp Watershed

June 1, 2016 - August 1, 2016

Supported youth development programming as a camp counselor and receptionist; built organizational, communication, and interpersonal skills in a fast-paced community setting.