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I'm a Boulder, CO-based business student and entrepreneur specializing in marketing and strategy, with a global mindset from a spring 2024 global business semester in Christchurch, New Zealand. As the founder of Bonnie’s Pancake Mix, I own end-to-end vision from concept through launch, including product development, brand positioning, packaging design, supplier coordination, and go-to-market strategy. I also lead operations at Bonnie’s Aspen and bring hands-on experience as a ski instructor and digital marketing manager. Beyond startups, I contribute to CU Freeskiing and the CU Mountain Bike Team, and I actively explore ESG sustainability through CESR. My strengths lie in digital marketing, data analytics, creative branding, and building practical, guest-first experiences in hospitality and tourism. I thrive in fast-paced environments where collaboration, experimentation, and customer-centric storytelling drive growth.…I'm a Boulder, CO-based business student and entrepreneur specializing in marketing and strategy, with a global mindset from a spring 2024 global business semester in Christchurch, New Zealand. As the founder of Bonnie’s Pancake Mix, I own end-to-end vision from concept through launch, including product development, brand positioning, packaging design, supplier coordination, and go-to-market strategy. I also lead operations at Bonnie’s Aspen and bring hands-on experience as a ski instructor and digital marketing manager. Beyond startups, I contribute to CU Freeskiing and the CU Mountain Bike Team, and I actively explore ESG sustainability through CESR. My strengths lie in digital marketing, data analytics, creative branding, and building practical, guest-first experiences in hospitality and tourism. I thrive in fast-paced environments where collaboration, experimentation, and customer-centric storytelling drive growth.

Annika Nichols

Brand Designer, Designer, Product Designer, +2

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I'm a Boulder, CO-based business student and entrepreneur specializing in marketing and strategy, with a global mindset from a spring 2024 global business semester in Christchurch, New Zealand. As the founder of Bonnie’s Pancake Mix, I own end-to-end vision from concept through launch, including product development, brand positioning, packaging design, supplier coordination, and go-to-market strategy. I also lead operations at Bonnie’s Aspen and bring hands-on experience as a ski instructor and digital marketing manager. Beyond startups, I contribute to CU Freeskiing and the CU Mountain Bike Team, and I actively explore ESG sustainability through CESR. My strengths lie in digital marketing, data analytics, creative branding, and building practical, guest-first experiences in hospitality and tourism. I thrive in fast-paced environments where collaboration, experimentation, and customer-centric storytelling drive growth.…I'm a Boulder, CO-based business student and entrepreneur specializing in marketing and strategy, with a global mindset from a spring 2024 global business semester in Christchurch, New Zealand. As the founder of Bonnie’s Pancake Mix, I own end-to-end vision from concept through launch, including product development, brand positioning, packaging design, supplier coordination, and go-to-market strategy. I also lead operations at Bonnie’s Aspen and bring hands-on experience as a ski instructor and digital marketing manager. Beyond startups, I contribute to CU Freeskiing and the CU Mountain Bike Team, and I actively explore ESG sustainability through CESR. My strengths lie in digital marketing, data analytics, creative branding, and building practical, guest-first experiences in hospitality and tourism. I thrive in fast-paced environments where collaboration, experimentation, and customer-centric storytelling drive growth.

Available to hire

I’m a Boulder, CO-based business student and entrepreneur specializing in marketing and strategy, with a global mindset from a spring 2024 global business semester in Christchurch, New Zealand. As the founder of Bonnie’s Pancake Mix, I own end-to-end vision from concept through launch, including product development, brand positioning, packaging design, supplier coordination, and go-to-market strategy. I also lead operations at Bonnie’s Aspen and bring hands-on experience as a ski instructor and digital marketing manager.

Beyond startups, I contribute to CU Freeskiing and the CU Mountain Bike Team, and I actively explore ESG sustainability through CESR. My strengths lie in digital marketing, data analytics, creative branding, and building practical, guest-first experiences in hospitality and tourism. I thrive in fast-paced environments where collaboration, experimentation, and customer-centric storytelling drive growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Founder and CEO at Bonnie’s Pancake Mix

April 1, 2025 - Present

Founder of Bonnie’s Pancake Mix, a CPG food startup developed from initial concept through launch. Owned end-to-end business strategy, including financial planning, brand positioning, marketing execution, and packaging design. Led cross-functional execution across product development, supplier coordination, and consumer-facing branding.

Manager at Bonnie’s Aspen

November 1, 2024 - Present

Managed daily operations of a high-volume, on-mountain restaurant in Aspen, ensuring exceptional customer service and smooth workflow. Trained and worked across all stations, including cashiering, line service, and scratch cooking in the back of house. Maintained inventory control, supported staff training, and upheld quality and speed standards in a demanding environment.

Ski Instructor at Aspen Skiing Company

December 1, 2021 - December 31, 2024

Taught beginner skiing to children ages 7-12 in both group and private lessons, tailoring instruction to skill levels and learning styles while fostering confidence and a love for the sport, including consistent private coaching for three families.

Digital Marketing Manager at Ahh Café & Spa

May 1, 2023 - Present

Designed and developed a website from scratch for Ahh Café & Spa, opening in May 2025, ensuring a user-friendly experience, mobile responsiveness, and seamless navigation to attract trekkers and travelers along the Langtang route in Nepal. Managed digital marketing strategy, including social media and TripAdvisor presence, to build brand awareness ahead of launch, leveraging engaging content, targeted outreach, and reputation management to establish a strong online presence in Nepal’s trekking and hospitality market.