I'm Monali Banerjee, a marketing professional focused on integrated marketing, analytics, and business development. I help teams plan data-driven campaigns, optimize customer journeys, and elevate brand presence through creative communications and audience insights. With hands-on experience supporting campaigns at PayJunction, WBR, Leap Consulting Group, and Open Road Integrated Media, I thrive in collaborative environments that blend analytics with creative execution to deliver measurable growth.

Monali Banerjee

I'm Monali Banerjee, a marketing professional focused on integrated marketing, analytics, and business development. I help teams plan data-driven campaigns, optimize customer journeys, and elevate brand presence through creative communications and audience insights. With hands-on experience supporting campaigns at PayJunction, WBR, Leap Consulting Group, and Open Road Integrated Media, I thrive in collaborative environments that blend analytics with creative execution to deliver measurable growth.

Available to hire

I’m Monali Banerjee, a marketing professional focused on integrated marketing, analytics, and business development. I help teams plan data-driven campaigns, optimize customer journeys, and elevate brand presence through creative communications and audience insights.

With hands-on experience supporting campaigns at PayJunction, WBR, Leap Consulting Group, and Open Road Integrated Media, I thrive in collaborative environments that blend analytics with creative execution to deliver measurable growth.

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Work Experience

Marketing Coordinator at PayJunction
March 1, 2025 - Present
Support the planning, execution, and promotion of dynamic marketing campaigns and memorable events; coordinate logistics and timelines; ensure consistency and creativity across materials; partner with vendors and internal teams to deliver high-quality experiences; track key performance metrics to evaluate campaign and event success; guide future strategy.
Marketing Assistant at WBR (Worldwide Business Research)
October 1, 2023 - December 31, 2024
Marketing Campaign Support and management alongside the Marketing Manager to drive demand and qualified leads; Marketing Analysis & Research; Media Partnership Development; Social media assistance; Email Marketing execution including copy, personalization, layout & list management.
Marketing Lead at Leap Consulting Group LLC
January 1, 2021 - December 31, 2023
Planned and ran campaigns involving social media, SEO, SEM, email marketing, and content marketing; optimized websites with relevant keywords and backlinks; produced instructional videos to boost brand recognition and following; utilized Google Ads and Bing Ads to target local audiences.
Freelance Marketing Consultant at Freelance Marketing Consultant
January 1, 2020 - December 31, 2023
Managed a team of copywriters and designers for client projects; assisted clients in creating marketing campaigns for web and sales; collaborated with designers to spread brand awareness; led marketing campaigns from concept to completion.
Business Development and Marketing Associate at Open Road Integrated Media
January 1, 2019 - December 31, 2020
Utilized PowerPoint to prepare marketing decks for prospective clients as well as business performance reviews of existing clients; compiled, reviewed, and organized large Excel files containing marketing metadata and sales data; reported and analyzed monthly sales and marketing performance; tracked department performance for Ignition clients.
User Support and Trainee at New York University IT
February 1, 2018 - August 31, 2019
Coordinated event setup, managed booth arrangements and RFID badge distribution; on-site registration; demonstrated product features to prospective clients; documented FAQs; led product demonstrations; tested apps and websites; updated self-help documents and FAQs; created customized emails for feature launches; supported site and app issue resolution.

Education

Master of Science in Integrated Marketing at New York University
January 1, 2018 - December 31, 2019
Bachelor of Science in Business Administration at University of Dublin
January 1, 2015 - December 31, 2017

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services