Available to hire
I’m Monali Banerjee, a marketing professional focused on integrated marketing, analytics, and business development. I help teams plan data-driven campaigns, optimize customer journeys, and elevate brand presence through creative communications and audience insights.
With hands-on experience supporting campaigns at PayJunction, WBR, Leap Consulting Group, and Open Road Integrated Media, I thrive in collaborative environments that blend analytics with creative execution to deliver measurable growth.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Work Experience
Marketing Coordinator at PayJunction
March 1, 2025 - PresentSupport the planning, execution, and promotion of dynamic marketing campaigns and memorable events; coordinate logistics and timelines; ensure consistency and creativity across materials; partner with vendors and internal teams to deliver high-quality experiences; track key performance metrics to evaluate campaign and event success; guide future strategy.
Marketing Assistant at WBR (Worldwide Business Research)
October 1, 2023 - December 31, 2024Marketing Campaign Support and management alongside the Marketing Manager to drive demand and qualified leads; Marketing Analysis & Research; Media Partnership Development; Social media assistance; Email Marketing execution including copy, personalization, layout & list management.
Marketing Lead at Leap Consulting Group LLC
January 1, 2021 - December 31, 2023Planned and ran campaigns involving social media, SEO, SEM, email marketing, and content marketing; optimized websites with relevant keywords and backlinks; produced instructional videos to boost brand recognition and following; utilized Google Ads and Bing Ads to target local audiences.
Freelance Marketing Consultant at Freelance Marketing Consultant
January 1, 2020 - December 31, 2023Managed a team of copywriters and designers for client projects; assisted clients in creating marketing campaigns for web and sales; collaborated with designers to spread brand awareness; led marketing campaigns from concept to completion.
Business Development and Marketing Associate at Open Road Integrated Media
January 1, 2019 - December 31, 2020Utilized PowerPoint to prepare marketing decks for prospective clients as well as business performance reviews of existing clients; compiled, reviewed, and organized large Excel files containing marketing metadata and sales data; reported and analyzed monthly sales and marketing performance; tracked department performance for Ignition clients.
User Support and Trainee at New York University IT
February 1, 2018 - August 31, 2019Coordinated event setup, managed booth arrangements and RFID badge distribution; on-site registration; demonstrated product features to prospective clients; documented FAQs; led product demonstrations; tested apps and websites; updated self-help documents and FAQs; created customized emails for feature launches; supported site and app issue resolution.
Education
Master of Science in Integrated Marketing at New York University
January 1, 2018 - December 31, 2019Bachelor of Science in Business Administration at University of Dublin
January 1, 2015 - December 31, 2017Qualifications
Industry Experience
Media & Entertainment, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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