I design data-driven products that balance user needs with business goals. With 8+ years of global experience across AI tools, analytics platforms, dashboards, and SaaS, I bring a broad spectrum of ideas and a data-centric design approach to every project. I’ve contributed to initiatives across B2B and B2C, fintech, e-commerce, crypto, and media, shaping web, iOS, and Android experiences. I thrive in cross-functional teams, mentor junior designers, and excel at turning complex requirements into clear, user-centered design solutions.

Matthew Yoosefian

I design data-driven products that balance user needs with business goals. With 8+ years of global experience across AI tools, analytics platforms, dashboards, and SaaS, I bring a broad spectrum of ideas and a data-centric design approach to every project. I’ve contributed to initiatives across B2B and B2C, fintech, e-commerce, crypto, and media, shaping web, iOS, and Android experiences. I thrive in cross-functional teams, mentor junior designers, and excel at turning complex requirements into clear, user-centered design solutions.

Available to hire

I design data-driven products that balance user needs with business goals. With 8+ years of global experience across AI tools, analytics platforms, dashboards, and SaaS, I bring a broad spectrum of ideas and a data-centric design approach to every project.

I’ve contributed to initiatives across B2B and B2C, fintech, e-commerce, crypto, and media, shaping web, iOS, and Android experiences. I thrive in cross-functional teams, mentor junior designers, and excel at turning complex requirements into clear, user-centered design solutions.

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Work Experience

Senior Product Designer at Picsart
January 1, 2024 - Present
Improved analytics dashboard for B2B SaaS; reduced cloud storage overhead by ~61.5% by eliminating duplicate funnels; increased active users by 32% with a redesigned Funnels feature; improved funnel creation task flow success rate by 89%; optimized the design pipeline with AI, delivering 47% faster delivery; mentored junior and mid-level designers.
Senior Product Designer at Digitain
August 1, 2022 - December 1, 2023
Led B2B & B2C SaaS admin and partner website; increased B2B partner satisfaction by 110%; expanded the Cas-Web design team fourfold; elevated UX maturity from stage 1 to 4; empowered designers with a design-centered workflow and AI integrations, boosting agility by 45%; reduced design delivery issues by 60% via structured hand-offs; achieved substantial savings by reducing custom changes by 80%.
Product Designer at Digikala
July 1, 2021 - November 1, 2022
MENA-region Product Designer for B2B/B2C SaaS retail and merchant platform; drove improvements across product pages, promotions, QA/rewrites, and onboarding; implemented a color filter design contributing to improved seller trust and reduced fraud, while boosting seller satisfaction and product uploading efficiency.
Product Designer at MCIMENA Region
April 1, 2020 - October 1, 2021
B2C browser & search engine product designer; accelerated development cycles with an optimized design system; improved onboarding, engagement, and retention; increased customer satisfaction by ~30%.
UX Designer at Dorhato
June 1, 2018 - July 1, 2020
MENA region B2B & B2C car selling platform UX designer; contributed to end-to-end UX improvements for automotive marketplace experiences.
Volunteer UX Designer at Saziran
February 1, 2017 - January 1, 2018
Volunteer UX designer for MENA-region fintech projects; conducted user research, prototyping, and UX improvements to support business goals.

Education

Add your educational history here.

Qualifications

UX Empathize, Define & Ideate
January 11, 2030 - May 21, 2026
Foundations of UX Design
January 11, 2030 - May 21, 2026
UX Research
January 11, 2030 - May 21, 2026
Wireframes and Prototypes
January 11, 2030 - May 21, 2026
Input and Interaction
January 11, 2030 - May 21, 2026
Agile with Jira
January 11, 2030 - May 21, 2026
UX Principles and Processes
January 11, 2030 - May 21, 2026
ICDL Profile Certificate
January 11, 2030 - May 21, 2026
IELTS General Training
January 11, 2030 - May 21, 2026
Mock Certificate
January 11, 2030 - May 21, 2026

Industry Experience

Software & Internet, Retail, Financial Services, Media & Entertainment, Professional Services