I’m a Senior Integrated Digital Designer and Creative Producer blending creative execution, UX/UI thinking and AI-enhanced workflows to build scalable digital experiences for consumer and global brands. My work spans brand systems, campaigns, responsive design and multi-channel experiences, bridging design, technology and business objectives across web, social, eCommerce and advertising. I thrive at the intersection of creativity, systems and execution, collaborating with stakeholders, developers and marketers to deliver user-focused, visually engaging digital solutions. I’m open to remote, global opportunities that leverage AI-enhanced creative systems and multidisciplinary production.

Felipe Fragoso

I’m a Senior Integrated Digital Designer and Creative Producer blending creative execution, UX/UI thinking and AI-enhanced workflows to build scalable digital experiences for consumer and global brands. My work spans brand systems, campaigns, responsive design and multi-channel experiences, bridging design, technology and business objectives across web, social, eCommerce and advertising. I thrive at the intersection of creativity, systems and execution, collaborating with stakeholders, developers and marketers to deliver user-focused, visually engaging digital solutions. I’m open to remote, global opportunities that leverage AI-enhanced creative systems and multidisciplinary production.

Available to hire

I’m a Senior Integrated Digital Designer and Creative Producer blending creative execution, UX/UI thinking and AI-enhanced workflows to build scalable digital experiences for consumer and global brands. My work spans brand systems, campaigns, responsive design and multi-channel experiences, bridging design, technology and business objectives across web, social, eCommerce and advertising.

I thrive at the intersection of creativity, systems and execution, collaborating with stakeholders, developers and marketers to deliver user-focused, visually engaging digital solutions. I’m open to remote, global opportunities that leverage AI-enhanced creative systems and multidisciplinary production.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent
Portuguese
Fluent
Spanish; Castilian
Advanced
French
Beginner
Italian
Beginner
Japanese
Beginner

Work Experience

Creative & Digital Designer at PharmaCare Laboratories
August 1, 2023 - May 1, 2026
Led the development and execution of integrated digital creative assets across web, eCommerce, social media, CRM and marketing campaigns for consumer healthcare and wellness brands. Collaborated with marketing teams, stakeholders and external partners to deliver scalable, brand-aligned digital experiences across multiple channels and product categories. Designed responsive digital content, campaign assets and visual systems with a focus on performance, consistency and user engagement. Applied AI-enhanced creative workflows and modern design tools to support faster production cycles, scalable creative delivery and more efficient campaign execution. Contributed to cross-functional creative operations, balancing hands-on execution with strategic alignment, brand consistency and fast-paced campaign delivery. Supported digital production pipelines across multiple concurrent projects while maintaining high-quality visual standards and efficient turnaround times.
Digital/UI Designer at Modern Star
October 1, 2019 - March 1, 2023
Designed and produced responsive digital campaigns, animated advertising assets, landing pages, microsites and EDM communications across multiple consumer brands. Collaborated closely with marketing managers, stakeholders and developers to deliver integrated digital experiences aligned with brand and campaign objectives. Contributed to the optimization of digital rollout workflows, improving consistency and production efficiency across ongoing campaign executions. Delivered visually engaging and performance-oriented digital assets for web, eCommerce and multi-channel marketing environments. Balanced fast-paced production requirements while maintaining high visual standards, responsive design principles and strong brand consistency.
Digital/UI Design Freelance at Leo Burnett
July 1, 2019 - August 1, 2019
Produced animated digital advertising assets and HTML5 campaign content for major consumer brands including Samsung, Suncorp, Oporto and Red Rooster. Collaborated with motion designers, creatives, producers and video teams in fast-paced agency environments with tight delivery timelines. Supported integrated campaign rollout and digital asset production across multiple advertising initiatives.
Digital/UI Design Freelance at Digitas Australia
June 1, 2019 - June 1, 2019
Delivered HTML5 digital rollout production for automotive campaigns using Google Web Designer. Collaborated with agency creative and production teams to execute responsive advertising assets for Alfa Romeo and FIAT campaigns.
Digital/UI/UX Senior Designer at PharmaCare Laboratories
May 1, 2018 - November 1, 2018
Developed digital creative concepts, responsive interfaces and campaign assets for leading healthcare and wellness brands across web and marketing channels. Collaborated directly with brand managers, developers and suppliers to deliver user-focused digital experiences aligned with commercial and brand objectives. Contributed to UX/UI direction, homepage design and digital campaign production while supporting efficient cross-functional delivery pipelines.
Art Director, Designer & Digital Producer (Freelancer) at DINGO / Self-employed
January 1, 2018 - April 1, 2018
Delivered multidisciplinary creative services across digital, branding, web and content production projects for a diverse range of clients. Managed end-to-end creative execution, including concept development, client communication, website creation and digital asset production. Balanced creative direction, hands-on design execution and project delivery within agile freelance environments.
Graphic, Packaging & UX Designer at Modern Star Digital
June 1, 2014 - December 1, 2017
Developed integrated creative assets across packaging, branding, UX/UI, web, social media, digital campaigns and eCommerce environments. Collaborated with brand managers, developers and suppliers to deliver consistent, user-focused and commercially aligned creative solutions. Supported digital rollout, campaign execution and product-focused marketing initiatives for both proprietary and global consumer brands. Contributed to the creation of responsive digital experiences and visual systems across multiple categories and platforms.
Art Director, Designer & Digital Producer at Self-employed / DINGO
August 1, 2010 - May 1, 2014
Delivered creative direction, branding, digital design and content production services for clients across Australia and Brazil. Managed end-to-end project execution including visual concept development, website creation, digital campaigns and marketing assets. Collaborated directly with clients and suppliers to deliver creative solutions aligned with brand, communication and commercial goals.
Account Manager, Creative Director & Founding Partner at Bluebox Communication & Design
November 1, 2004 - July 1, 2010
Co-founded and managed a multidisciplinary creative studio delivering branding, advertising, digital, print, radio, TV and corporate communication projects. Led creative direction, client management and strategic project execution across multiple industries. Managed end-to-end production workflows from briefing and concept development through delivery and supplier coordination. Collaborated directly with clients and stakeholders to develop integrated communication solutions aligned with marketing and business objectives.

Education

Front-End Web Developer Nanodegree at Udacity
January 1, 2019 - January 1, 2019
Bachelor of Industrial Design, Product Design & Visual Communication at Fundação Armando Álvares Penteado
January 1, 1992 - January 1, 1996

Qualifications

UX Fundamentals Membership Certificate
January 11, 2030 - May 21, 2026
Lean UX Fundamentals
January 11, 2030 - May 21, 2026
Developing a Design System with Adobe XD
January 11, 2030 - May 21, 2026
RESPONSIVE WEB DESIGN
January 11, 2030 - May 21, 2026

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Retail, Education