Led content strategy and social media management across Instagram, TikTok and Facebook for a specialty coffee and bakery brand. Created Reels, Stories, UGC-style content, polls and trend-based videos to increase engagement and brand visibility. Collaborated with marketing to plan campaigns, maintain brand voice, and measure performance through analytics; produced creative assets including short-form videos, captions, and visuals.

Content Manager at Beauty Salon

January 1, 2022 - July 1, 2023

Developed and executed content strategies for Instagram and Facebook, highlighting services and promotions to increase engagement and bookings.

Graphic Designer (Freelance)

August 1, 2023 - September 30, 2024

Created brand identity and digital/print materials for various clients; translated client briefs into clear visual directions; developed creative concepts aligned with brand identity; delivered cohesive visual assets.

Content Strategist / Social Media Manager at Beauty Salon

January 1, 2022 - July 1, 2023

Developed and executed content strategies for Instagram and Facebook, highlighted services and promotions; increased follower engagement through reels, stories, and interactive campaigns.

Content & Social Media Manager at Beauty Salon

January 1, 2022 - July 31, 2023

Developed and executed content strategies for Instagram and Facebook, highlighted services and promotions. Increased follower engagement through reels, stories, and interactive campaigns.