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I'm a brand director and creative marketing leader who shapes, governs, and evolves brand identities across luxury real estate, hospitality, arts, and lifestyle sectors. With a foundation in art and architecture, and experience rooted in advertising and editorial design, I blend brand strategy, creative direction, and cross-functional leadership to deliver cohesive, audience-centered brand experiences that drive engagement, growth, and long-term brand equity. I excel at translating complex stakeholder needs into clear brand frameworks and go-to-market creative. I partner with leadership to shape market positioning and storytelling, lead cross-disciplinary teams, and ensure high-impact, on-brand execution across all touchpoints. My approach balances strategic vision with meticulous craft to elevate perception and deliver measurable results.…I'm a brand director and creative marketing leader who shapes, governs, and evolves brand identities across luxury real estate, hospitality, arts, and lifestyle sectors. With a foundation in art and architecture, and experience rooted in advertising and editorial design, I blend brand strategy, creative direction, and cross-functional leadership to deliver cohesive, audience-centered brand experiences that drive engagement, growth, and long-term brand equity. I excel at translating complex stakeholder needs into clear brand frameworks and go-to-market creative. I partner with leadership to shape market positioning and storytelling, lead cross-disciplinary teams, and ensure high-impact, on-brand execution across all touchpoints. My approach balances strategic vision with meticulous craft to elevate perception and deliver measurable results.

Allison Smith

Creative Director, Brand Designer, Brand Strategist, +2

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I'm a brand director and creative marketing leader who shapes, governs, and evolves brand identities across luxury real estate, hospitality, arts, and lifestyle sectors. With a foundation in art and architecture, and experience rooted in advertising and editorial design, I blend brand strategy, creative direction, and cross-functional leadership to deliver cohesive, audience-centered brand experiences that drive engagement, growth, and long-term brand equity. I excel at translating complex stakeholder needs into clear brand frameworks and go-to-market creative. I partner with leadership to shape market positioning and storytelling, lead cross-disciplinary teams, and ensure high-impact, on-brand execution across all touchpoints. My approach balances strategic vision with meticulous craft to elevate perception and deliver measurable results.…I'm a brand director and creative marketing leader who shapes, governs, and evolves brand identities across luxury real estate, hospitality, arts, and lifestyle sectors. With a foundation in art and architecture, and experience rooted in advertising and editorial design, I blend brand strategy, creative direction, and cross-functional leadership to deliver cohesive, audience-centered brand experiences that drive engagement, growth, and long-term brand equity. I excel at translating complex stakeholder needs into clear brand frameworks and go-to-market creative. I partner with leadership to shape market positioning and storytelling, lead cross-disciplinary teams, and ensure high-impact, on-brand execution across all touchpoints. My approach balances strategic vision with meticulous craft to elevate perception and deliver measurable results.

Available to hire

I’m a brand director and creative marketing leader who shapes, governs, and evolves brand identities across luxury real estate, hospitality, arts, and lifestyle sectors. With a foundation in art and architecture, and experience rooted in advertising and editorial design, I blend brand strategy, creative direction, and cross-functional leadership to deliver cohesive, audience-centered brand experiences that drive engagement, growth, and long-term brand equity.

I excel at translating complex stakeholder needs into clear brand frameworks and go-to-market creative. I partner with leadership to shape market positioning and storytelling, lead cross-disciplinary teams, and ensure high-impact, on-brand execution across all touchpoints. My approach balances strategic vision with meticulous craft to elevate perception and deliver measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Creative Lead & Development Marketing Consultant at Related Ross

August 1, 2024 - Present

Partner with leadership to support brand and creative strategy for luxury mixed-use development initiatives, working closely with executive, development, and marketing teams.

Creative Services Manager at Related Ross

January 1, 2022 - August 1, 2024

Directed visual identity systems and high-stakes stakeholder communications across print, digital, presentation, and experiential platforms for luxury residential, office, retail, and mixed-use portfolios. Established cohesive brand frameworks that improved clarity and consistency across complex, multi-team initiatives. Introduced more structured creative processes to support quality, efficiency, and cross-functional collaboration. Designed and produced email campaigns with an average 39.7% open rate and 8.4% CTR. Managed internal / external designers and vendors, ensuring on-brand, on-time execution across all asset categories.

Brand Director & Creative Marketing Consultant at Blue & Co. Design

June 1, 2016 - Present

Lead creative direction, brand strategy, and development marketing initiatives for clients across luxury real estate, arts & culture, education, and lifestyle sectors. Deliver high-level creative and marketing solutions across visual identity, digital / print campaigns, websites, publications, presentations, experiential and environmental design. Provide consulting on market positioning, storytelling, and go-to-market creative strategy with a focus on elevating brand perception. Trusted creative partner to clients such as Related Ross, Norton Museum of Art, Oxbridge Academy, and Cotton & Co. Oversee all phases of the creative process with a balanced mix of big-picture strategy and meticulous execution.

Director of Marketing / Creative Manager at Stonebridge Country Club

September 1, 2020 - December 1, 2021

Elevated the club’s brand presence through a comprehensive marketing and social media strategy focused on member acquisition and retention in a highly competitive market. Led the website redesign, increasing digital engagement by 30%. Directed all communications, visual branding, and content creation across platforms. Strengthened internal communications and member experience through targeted campaigns.

Design Director at Norton Museum of Art

May 1, 2018 - February 1, 2019

Led a comprehensive brand identity transformation during a major period of institutional change. Developed and implemented a new visual identity across all marketing, communications, signage, and visitor-facing touchpoints, supporting a $100M capital campaign and record-breaking attendance. Acted as the museum’s primary creative authority, guiding internal teams and external partners. Established brand standards and systems that ensured long-term consistency and alignment. Led concept-to-completion execution of marketing collateral, environmental graphics, and digital assets. Partnered cross-functionally to align creative decisions with institutional strategy and audience experience.

Managing Director / Director of Marketing & Creative Services at TSC Strategic Communications Inc.

January 1, 2017 - May 1, 2018

Oversaw brand and content development for two industry-leading trade publications and multiple startups in ocean and environmental science. Directed a multidisciplinary team in the creation of high-quality print and digital media. Elevated the visual identity and reader engagement of publications through strategic redesigns. Fostered strong stakeholder relationships to ensure alignment and performance outcomes.

Vice President of Marketing / Marketing & Media Manager at New Mexico Partnership for Economic Development

November 1, 2010 - June 1, 2016

Led statewide marketing initiatives to attract investment across key industries including energy, technology, aerospace, and manufacturing. Developed marketing strategy and executed integrated campaigns that generated over 437 qualified leads annually, supporting 6,500–7,000 potential job opportunities. Increased market reach by 120% through targeted events, digital strategy, and relationship-building. Built alliances across government and private sectors to strengthen regional economic messaging.