I’m Mingma Doma Sherpa, a flexible communications and social media professional who loves storytelling across fashion, culture, and community engagement. I build authentic brands and engaging online experiences while coordinating events, leading teams, and driving creative campaigns. From bootstrapped indie projects to hospitality teams and university initiatives, I translate ideas into practical content strategies—reels, editorial storytelling, and audience engagement—that resonate with Gen Z and beyond. I thrive in collaborative environments and enjoy shaping brand voice, visuals, and impact.…

Mingma Doma Sherpa

I’m Mingma Doma Sherpa, a flexible communications and social media professional who loves storytelling across fashion, culture, and community engagement. I build authentic brands and engaging online experiences while coordinating events, leading teams, and driving creative campaigns. From bootstrapped indie projects to hospitality teams and university initiatives, I translate ideas into practical content strategies—reels, editorial storytelling, and audience engagement—that resonate with Gen Z and beyond. I thrive in collaborative environments and enjoy shaping brand voice, visuals, and impact.…

Available to hire

I’m Mingma Doma Sherpa, a flexible communications and social media professional who loves storytelling across fashion, culture, and community engagement. I build authentic brands and engaging online experiences while coordinating events, leading teams, and driving creative campaigns.
From bootstrapped indie projects to hospitality teams and university initiatives, I translate ideas into practical content strategies—reels, editorial storytelling, and audience engagement—that resonate with Gen Z and beyond. I thrive in collaborative environments and enjoy shaping brand voice, visuals, and impact.

See more

Skills

Experience Level

Language

English
Fluent
Hindi
Fluent
Nepali
Fluent

Work Experience

Founder & Social Media Manager at Match Your Aesthetics
January 1, 2021 - Present
Built and managed a fashion- and lifestyle-focused Instagram platform centered around aesthetic branding, Gen Z audience engagement, and editorial-style storytelling. Developed and executed content strategies involving reels, carousel posts, and Pinterest-inspired campaigns; enhanced audience interaction and community engagement. Managed end-to-end content creation including styling, photography direction, caption writing, content calendars, and cohesive visual branding. Used Meta ads and Instagram insights to optimize organic growth, audience reach, engagement, and content performance. Key results included 41K+ views in 30 days, 6.3K+ audience engagement actions, and consistent 10K–20K+ reel views, improving profile interaction and retention through emotionally driven branding and shareable content.
Social Media Intern at Oxfam
January 1, 2024 - Present
Assisted in creating and scheduling social media content for campaigns, supported audience engagement and community outreach initiatives, and contributed to content planning aligned with brand messaging. Helped develop visually engaging posts and digital content across platforms, conducted trend and performance research to support campaign strategy, and collaborated with teams to maintain a consistent brand voice and online presence for social impact initiatives.
Server / Customer Experience Team at Dishoom
June 1, 2024 - January 1, 2026
Delivered high-quality customer service in a fast-paced hospitality setting with emphasis on communication, presentation, and guest experience. Managed customer interactions, team coordination, and service efficiency during peak shifts. Strengthened interpersonal, multi-tasking, and client-facing communication skills; contributed to creating welcoming customer experiences aligned with the brand’s identity and atmosphere.
Front of House Staff at Yori Korean Restaurant
October 1, 2022 - June 30, 2023
Provided courteous, efficient front-of-house service in a multi-cultural dining environment. Assisted with guest satisfaction, order coordination, and smooth front-of-house operations; developed strong communication and problem-solving skills in a fast-paced setting.
Editorial Board Member at The Discomfort Issue – The Red Room (Vol I)
February 1, 2020 - August 1, 2020
Wrote movie recommendations for the issue and led the compilation of the Photo Series.
Secretary at India-Israel Youth Forum, Global Youth
October 1, 2020 - July 1, 2021
Led forum activities, coordinated events, and contributed to social media content creation for sustainable agriculture featuring representatives from the Israeli embassy; helped drive programmatic outputs and engagement.
Member at India-South Korea Youth Forum, Global Youth
October 1, 2019 - July 1, 2020
Assisted in event coordination, forum activities, and social media content creation; contributed to increased engagement.
Head, Media and Coverage Team at Department of Economics, Lady Shri Ram College (LSR)
July 1, 2019 - June 30, 2020
Created content for the department’s annual editorial magazine and for other issues; led a team of volunteers; produced teasers and videos for the YouTube channel of the Film and Photography Society at LSR.
Exhibition Head at Department of Economics, Lady Shri Ram College (LSR)
July 1, 2019 - June 30, 2020
Actively involved in planning the annual College Exhibition; led a team of volunteers; nominated for Certificate of Merit for overall performance.
Founder & Social Media Manager at Remote / India Match Your Aesthetics
January 1, 2021 - Present
Founded and currently manage a fashion- and lifestyle-focused Instagram platform centered around aesthetic branding, Gen Z audience engagement, and editorial-style storytelling. Developed and executed content strategies involving reels, carousel posts, Pinterest-inspired campaigns, audience interaction, and community engagement. Managed end-to-end content creation including styling, photography direction, caption writing, content calendars, and cohesive visual branding. Leveraged Meta ads and Instagram Insights to optimize organic growth, reach, engagement, and content performance, achieving 41K+ views in 30 days and 6.3K+ audience interactions.
Front of House Staff at Speedboat Bar
July 1, 2023 - May 1, 2024
Worked in a high-energy hospitality setting focused on customer engagement and fast-paced service. Maintained professional customer interactions while ensuring efficiency during peak hours. Strengthened communication, teamwork, adaptability, and audience-facing skills.
Media and Coverage Team Head at Department of Economics, LSR
July 1, 2019 - June 1, 2020
Created content for the annual editorial magazine and led a team of volunteers; produced teasers and videos for the YouTube channel.
Exhibitions Head at Department of Economics, LSR
July 1, 2019 - June 1, 2020
Actively involved in planning of the annual Exhibition; led a team of volunteers.

Education

MA International Studies and Diplomacy at SOAS, University of London
September 1, 2023 - May 21, 2026
Bachelor's Degree in Economics at Lady Shri Ram College for Women, University of Delhi
July 1, 2018 - June 30, 2021
Master of Arts in International Studies and Diplomacy at SOAS, University of London
September 1, 2023 - May 21, 2026
Bachelor of Arts at Lady Shri Ram College for Women, University of Delhi
July 1, 2018 - June 30, 2021

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Education, Travel & Hospitality, Professional Services, Non-Profit Organization, Retail
    Matchyouraesthetics — Social Media & Aesthetic Branding Strategy

    I developed and managed the social media strategy, aesthetic branding, and content direction for Matchyouraesthetics — a fashion and lifestyle platform focused on Gen Z audiences, editorial storytelling, and visually cohesive branding.

    The project focused on building an emotionally engaging digital identity through Pinterest-inspired content, reels strategy, audience psychology, and community-driven engagement.

    My responsibilities included:

    • Instagram content strategy
    • Reels & short-form video planning
    • Aesthetic branding & visual identity
    • Canva-based editorial design
    • Caption writing & storytelling
    • Audience engagement strategy
    • Trend forecasting
    • Community management
    • Organic growth optimisation
    • Meta ad boosting for top-performing content

    Results:

    • Generated 41K+ views in 30 days
    • Achieved 6.3K+ engagement actions
    • Reels consistently reached 10K–20K+ views organically
    • Increased audience interaction through saveable content and emotionally driven branding

    The visual direction combined fashion editorials, soft minimalism, cinematic storytelling, and Pinterest-core aesthetics to create a highly recognisable brand identity targeted toward digitally native audiences.