Available to hire
I’m Lucía Jiménez Martín. I’m a Senior Marketing Manager with international experience building and leading marketing programs across B2B and B2C segments. I enjoy turning data into impactful strategies, driving customer traffic, and coordinating cross-functional teams and agencies to deliver measurable results.
I thrive on optimizing CRM and loyalty programs, leveraging AI-powered tools to boost marketing efficiency, and delivering integrated campaigns across retail and real estate. I’m passionate about collaborating with stakeholders to grow brands and elevate customer experiences.
Work Experience
Senior Marketing Manager at Carmila – Carrefour Group
May 1, 2021 - July 1, 2025Executed national marketing strategy across 79 shopping centers. Optimized marketing plans for 16 key retail assets. Drove campaigns in increasing post-COVID fallout by 20%. Led operational marketing teams and external agencies. Centralized retention and database campaigns, achieving 40% cost savings. Implemented AI tools to enhance marketing efficiency. Partnered with Carrefour Group, increasing customer acquisition and loyalty by 10%.
Client Manager at Carmila – Carrefour Group
February 1, 2019 - April 1, 2021Defined and optimized in-mall customer journey strategies across 63 shopping galleries. Delivered and scaled B2B2C campaigns to increase tenants' sales performance, achieving a minimum 15% uplift. Led CRM strategy, oversaw center-level market studies. Supervised and aligned in-mall and digital communications initiatives to ensure consistency and performance.
Marketing & Communications Assistant at Carmila – Carrefour Group
January 1, 2018 - January 1, 2019Implemented B2C marketing actions and digital campaigns. Organized corporate and high-attendance events. Managed newsletters, media contacts, budgets, and invoicing.
Commercial Marketing Assistant at Engel & Völkers
November 1, 2016 - December 1, 2017Supported marketing strategy and brand positioning initiatives. Managed always-on and paid social media campaigns. Created sales dossiers and contributed to website redesign. Prepared reports and monitored marketing KPIs.
Education
Master’s Degree in Digital Marketing at ESIC Business School
January 1, 2012 - January 1, 2016Qualifications
Professional Scrum Master Certification (ICEM DESIC Business School)
January 1, 2016 - May 22, 2026Industry Experience
Retail, Real Estate & Construction, Professional Services
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