Freelance / Remote Help startups implement and optimize CRM systems for better lead tracking and customer engagement Design workflow automations that reduce manual work and improve operational efficiency Manage social media platforms to increase brand awareness and audience engagement Create content calendars and marketing campaigns aligned with business goals Analyze campaign performance and provide actionable insights for growth Support startup founders with marketing strategy and process improvement

Kristine Alcabaza

Freelance / Remote Help startups implement and optimize CRM systems for better lead tracking and customer engagement Design workflow automations that reduce manual work and improve operational efficiency Manage social media platforms to increase brand awareness and audience engagement Create content calendars and marketing campaigns aligned with business goals Analyze campaign performance and provide actionable insights for growth Support startup founders with marketing strategy and process improvement

Available to hire

Freelance / Remote

Help startups implement and optimize CRM systems for better lead tracking and customer engagement
Design workflow automations that reduce manual work and improve operational efficiency
Manage social media platforms to increase brand awareness and audience engagement
Create content calendars and marketing campaigns aligned with business goals
Analyze campaign performance and provide actionable insights for growth
Support startup founders with marketing strategy and process improvement

See more

Experience Level

Expert
Intermediate

Language

English
Advanced

Work Experience

Marketing Assistant at Doneverse
October 1, 2025 - Present
Assisted in the development and execution of digital marketing campaigns across social media and email platforms. Created and scheduled content including reels, carousels, and blog posts aligned with brand strategy. Implemented SEO strategies to improve website visibility and search ranking. Supported marketing funnel setup, including landing pages, email automation, and workflow testing. Conducted data analysis and reporting to track campaign performance and engagement metrics. Collaborated with team leaders to refine marketing strategies and improve operational efficiency. Managed CRM systems and supported lead generation and nurturing processes. Coordinated interview scheduling, feedback collection, and stakeholder communication to ensure positive candidate and hiring manager experience. Led offer negotiations, compensation discussions, and pre-employment requirements to secure top talent. Collaborated with HR and leadership teams to support employer branding initiatives and improve
HR Business Partner - Talent Acquisition at Makati Development Corporation (Arc South Taguig)
October 1, 2025 - Present
Managed end-to-end recruitment lifecycle including job requisition intake, role scoping, sourcing, screening, interviewing, offer management, and onboarding coordination. Partnered with HR and leadership teams to understand workforce needs, define role requirements, and create effective hiring strategies. Sourced high-quality candidates through multiple channels including job boards, social media, employee referrals, and direct outreach for external talent pipelines and internal mobility opportunities. Facilitated internal hiring processes, including promotions, lateral transfers, and succession planning initiatives, ensuring alignment with employee development and retention strategies. Conducted competency-based interviews and assessments to evaluate candidate qualifications, cultural fit, and long-term potential. Managed applicant tracking systems (ATS) to maintain accurate candidate records, streamline workflows, and generate recruitment reports. Coordinated interview schedules, fee

Education

Digital Marketing Foundations at Doneverse Program
January 11, 2030 - May 22, 2026
Social Media Marketing & Content Strategy at Doneverse Program
January 11, 2030 - May 22, 2026
Search Engine Optimization (SEO) Fundamentals at Doneverse Program
January 11, 2030 - May 22, 2026
Email Marketing & Automation at Doneverse Program
January 11, 2030 - May 22, 2026
Marketing Funnel Development & Optimization at Doneverse Program
January 11, 2030 - May 22, 2026
CRM & Workflow Automation at Doneverse Program (ACR/Go High Level)
January 11, 2030 - May 22, 2026
Data Analytics & Performance Tracking at Doneverse Program
January 11, 2030 - May 22, 2026
Client Communication & Virtual Assistance at Doneverse Program
January 11, 2030 - May 22, 2026

Qualifications

Digital Marketing Foundations
January 11, 2030 - May 22, 2026
SEO Fundamentals
January 11, 2030 - May 22, 2026
CRM & Workflow Automation
January 11, 2030 - May 22, 2026
Social Media Marketing & Content Strategy
January 11, 2030 - May 22, 2026
Email Marketing & Automation
January 11, 2030 - May 22, 2026

Industry Experience

Media & Entertainment, Professional Services, Education

Experience Level

Expert
Intermediate