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I am a creative and results-driven marketing professional with a background in entrepreneurship, bringing a unique blend of strategic thinking and hands-on execution. I have a track record of launching and scaling brands, optimizing digital campaigns, and identifying growth opportunities to deliver measurable results. I excel at building impactful marketing strategies that drive growth and revenue across both in-person and digital channels, collaborating with cross-functional teams to deliver exceptional customer experiences.…I am a creative and results-driven marketing professional with a background in entrepreneurship, bringing a unique blend of strategic thinking and hands-on execution. I have a track record of launching and scaling brands, optimizing digital campaigns, and identifying growth opportunities to deliver measurable results. I excel at building impactful marketing strategies that drive growth and revenue across both in-person and digital channels, collaborating with cross-functional teams to deliver exceptional customer experiences.

Banu B Behfar

Marketing Strategist, Brand Strategist, Growth Marketer, +2

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I am a creative and results-driven marketing professional with a background in entrepreneurship, bringing a unique blend of strategic thinking and hands-on execution. I have a track record of launching and scaling brands, optimizing digital campaigns, and identifying growth opportunities to deliver measurable results. I excel at building impactful marketing strategies that drive growth and revenue across both in-person and digital channels, collaborating with cross-functional teams to deliver exceptional customer experiences.…I am a creative and results-driven marketing professional with a background in entrepreneurship, bringing a unique blend of strategic thinking and hands-on execution. I have a track record of launching and scaling brands, optimizing digital campaigns, and identifying growth opportunities to deliver measurable results. I excel at building impactful marketing strategies that drive growth and revenue across both in-person and digital channels, collaborating with cross-functional teams to deliver exceptional customer experiences.

Available to hire

I am a creative and results-driven marketing professional with a background in entrepreneurship, bringing a unique blend of strategic thinking and hands-on execution. I have a track record of launching and scaling brands, optimizing digital campaigns, and identifying growth opportunities to deliver measurable results.

I excel at building impactful marketing strategies that drive growth and revenue across both in-person and digital channels, collaborating with cross-functional teams to deliver exceptional customer experiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Founder and Brand Director at OM Yoga + Pilates

January 1, 2020 - Present

Founder and Brand Director leading an interdisciplinary wellness community across in-person and online platforms; conducted market research to understand customer needs in a competitive landscape; coordinated multi-platform marketing campaigns and managed day-to-day studio operations with input from SEO, web development, scheduling, booking, and local teams.

Director - Digital Marketing at 1ére Avenue

March 1, 2019 - June 1, 2020

Director - Digital Marketing overseeing UX, geo-targeting, email automation, and operations optimization; managed website development and updates for new collection launches and sales campaigns; analyzed customer behavior and market trends to inform strategy; built and developed a high-performing digital marketing team.

Senior Email Marketing Analyst / Ecommerce Manager at Groupe Dynamite

January 1, 2018 - December 31, 2019

Led AI-driven initiatives in an Agile environment; planned and optimized personalized email programs to drive revenue and improve customer experience; produced weekly marketing reports and collaborated with IT, marketing, eCommerce, and partners to enhance digital experiences and drive YoY revenue growth.

Ecommerce Manager at YM INC.

January 1, 2016 - December 31, 2018

Led mobile push and email campaigns end-to-end for loyalty members; managed cross-functional projects with IT, marketing, eCommerce, and partners to enhance digital experiences and drive YoY revenue growth; planned, tested, and executed campaigns for Urban Planet to drive sales and store traffic; managed an Ecommerce team delivering content, copy, and inventory updates.

Content Manager - Ecommerce at Sporting Life

January 1, 2014 - December 31, 2016

Started as Content Associate and promoted to Content Manager, overseeing website content creation and updates for new product launches; led a cross-functional product content team driving merchandising analysis and content strategy, resulting in a 150% YoY increase in product placement.

Assistant Manager Communications at Scotiabank

January 1, 2007 - January 1, 2011

Managed online corporate communications strategies across investment, corporate, retail, services and policies; collaborated with bank executives and branches nationwide to promote compliant and excellent customer experience; managed Scotia Professional Student Plan relationships to acquire new clients and expand portfolios.