T.G. Olson

Freelance Art Director at T-Go and Company

Comprehensive promotional marketing, from concept to development, across logos/branding, print/digital products, event marketing, POS, and CPG. Collaborated with the Embassies of Saudi Arabia, Egypt, and Sweden on identity branding for the ‘From Silence to Song’ International Music Festival, aiding Gaza’s child refugees. WILTON Partnered with Wilton Inc. on a full rebranding of their Amazon store and executed co-op advertising initiatives with Kroger, Walmart, Meijer, and Amazon retailers. Redesigned external trade show signage, web/email graphics, and video marketing solutions, boosting sales by 12% through enhanced visual communication. Developed new promotional marketing incorporating AI-generated imagery for in-store, online sales, and promotions. A 1.5 year collaboration. AON A worldwide rebrand initiative with the development of products in 12+ languages (including Arabic and Chinese) that resulted in my redesign of 600 products. Designed HR/recruitment marketing materials, advertising brochures, sales presentations, social media templates, and web assets, supporting 3 departmental initiatives. Conceptualized and prototyped integrated brand campaigns, translating client briefs into cohesive visual systems over a 2.5-year collaboration. LAND O’FROST Modernized branding and packaging for Land O’Frost’s WellShire Farms pork and beef product lines for both U.S. and Canadian (Bilingual French/English) markets. This redesign resulted in a 15% increase in business as the US product category down 8%. Additional projects included redesigning DaBecca Foods specifically for placement in Walmart stores, expanding market reach. AMAZON FRESH Designed and rolled out Amazon Fresh’s in-store signage and A+ digital content for new snack product lines within a 6-month contract, accelerating market entry. STATER BROTHERS Executed a critical NLEA brand update for Stater Bros., extending an original redesign of 3000 SKUs from 2000 to 2010. Increased Stater Bros.’ market share by 8% (from 14% to 22%) across all product lines. Stater Bros. is California’s largest supermarket chain with 170 stores. An 8-year contract.

Graphic Design / Implementation Designer at Kaleidoscope

Reengineered and designed POP/POS displays and CPG for Wm. Wrigley and M&M/Mars Brands, enhancing in-store visibility. Utilized existing dies for cost containment, executing designs in 2D and 3D collaboration to secure cross-functional buy-in for 9 projects. Provided multiple design customization options for co-op retailers and adapted to various die configurations, increasing retailer adoption by 10%. Executed final work for 4-color and 6-color press, requiring 2D and 3D mockups to secure final approval. Designed a prominent trade booth for the Chicago Food Show. It is the largest foodservice trade show in the Western hemisphere, featuring 2,000+ exhibitors, culinary demos, and educational sessions on industry trends, technology, and menu innovation. ● Wrote, developed, and repackaged Kitco Potato Chips, a $3M line of business, contributing to its sustained market performance. Delivered a luxurious six-color press job on foil with a gradient, achieving a high-quality aesthetic for 12 product packaging designs. Executed final designs in two versions (English/Arabic and Arabic-only) for these products, catering to diverse international markets. Maintained strict quality checks on color separations and proofs, catching critical pre-press issues and preserving final output fidelity for three retail and export markets. ● Established an in-house, on-site production department for Revlon NYC, streamlining workflows for all international packaging projects. Managed international packaging in 21 languages for Revlon product lines, ensuring global brand consistency and compliance. Completed a packaging refresh for ColorSilk & TopSpeed Haircare brands, redesigning 250 SKUs across 21 languages in less than 4 months. Contributed to a 9.4% ($46.6 million internationally) revenue increase from the ColorSilk & TopSpeed Haircare packaging refresh project. ● Collaborated with Abbott Labs to develop new branding hierarchy and packaging guidelines for 1500 SKUs of pharmaceutical drugs and medical devices post-merger. Provided extensive medical advisory support to ensure accurate safety and health requirements for pharmaceutical product labels, ensuring compliance. Conducted design audits across 4 product lines, identifying inconsistencies, implementing standardized specs, and reducing revision cycles for improved brand fidelity.

Digital Art Director / Production Artist at Redbox

● Implemented twice-weekly digital events/social media marketing graphics and weekly POS designs for U.S. & Canada, supporting across seven locations in the U.S. ● Improved digital lightbox testing and strategy, resulting in a 4% rise in same-store sales per week ● Built and designed a 70-piece digital asset downloadable library for co-op partner advertising, including templates for web banners, print ads, and emails. ● Wrote and produced the comprehensive Redbox branding standards manual, ensuring consistent brand application across all channels. ● Created original visual concepts for weekly print mediums (brochures, catalogs, magazines, posters, logos) and developed creative solutions for complex design challenges, leveraging typography and layout skills. ● Managed the development of digital assets from concept through completion and oversaw the migration between digital and print access, streamlining asset utilization. digital media.