I'm a Creative & Strategic Designer shaping culture through luxury branding, global events, and editorial storytelling. I help brands craft immersive experiences that resonate across culture, commerce, and communication. I have a proven track record with world-class organizations including Formula 1 Grand Prix Miami, FIFA Club World Cup 2025, and the Binn Hotel in Medellín. I'm Adobe Certified Professional (2025), Inside LVMH Certified (2023 & 2026), Google Digital Marketing Certified (2026), and trained through Parsons Strategic Design. I’m bilingual in English and Spanish, and I’m passionate about transforming brands into immersive cultural experiences.…

Ashley Plazaola

I'm a Creative & Strategic Designer shaping culture through luxury branding, global events, and editorial storytelling. I help brands craft immersive experiences that resonate across culture, commerce, and communication. I have a proven track record with world-class organizations including Formula 1 Grand Prix Miami, FIFA Club World Cup 2025, and the Binn Hotel in Medellín. I'm Adobe Certified Professional (2025), Inside LVMH Certified (2023 & 2026), Google Digital Marketing Certified (2026), and trained through Parsons Strategic Design. I’m bilingual in English and Spanish, and I’m passionate about transforming brands into immersive cultural experiences.…

Available to hire

I’m a Creative & Strategic Designer shaping culture through luxury branding, global events, and editorial storytelling. I help brands craft immersive experiences that resonate across culture, commerce, and communication.

I have a proven track record with world-class organizations including Formula 1 Grand Prix Miami, FIFA Club World Cup 2025, and the Binn Hotel in Medellín. I’m Adobe Certified Professional (2025), Inside LVMH Certified (2023 & 2026), Google Digital Marketing Certified (2026), and trained through Parsons Strategic Design. I’m bilingual in English and Spanish, and I’m passionate about transforming brands into immersive cultural experiences.

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Skills

Experience Level

Language

English
Fluent
Spanish; Castilian
Fluent

Work Experience

Graphic Designer & Illustrator at MTZ Agency
January 20, 2024 - Present
Designed and executed marketing campaigns and brand activations for lifestyle and luxury clients. Built multi-platform collateral and visual identities aligned with client positioning.
Graphic Designer & Visual Identity Designer at Binn Hotel
July 1, 2022 - January 1, 2024
Led branding & visual identity for Etro Rooftop, La Makha Restaurant, B Wellness & B Coffee; created collateral, event visuals, and bespoke illustrations for exclusive campaigns.
Media & Operations at FIFA Club World Cup 2025
January 1, 2025 - December 31, 2025
Supported international press & broadcast logistics, coordinating accreditation and venue media flows for 50,000+ attendees.
Media & Operations at Formula 1 Grand Prix Miami
January 1, 2024 - December 31, 2024
Supported international media & operations, ensuring seamless logistics and brand experience continuity for a global audience.
Freelance Designer & Creative Strategist at The Daily Sketch
January 1, 2020 - Present
Developed full visual identities for clients in hospitality, retail, and creative industries; pursued editorial storytelling projects.

Education

BA in Graphic Design at Colegiatura Colombiana
January 11, 2030 - January 1, 2022
Strategic Design Course at Parsons School of Design
January 11, 2030 - May 23, 2026

Qualifications

Inside LVMH Certificate: Branding & Retail
January 1, 2023 - May 23, 2026
Inside LVMH Certificate: Creation & Branding, Operations & Supply Chain
January 1, 2026 - May 23, 2026
Adobe Certified Professional
January 1, 2025 - May 23, 2026
Google Digital Marketing Certificate
January 1, 2026 - May 23, 2026

Industry Experience

Media & Entertainment, Travel & Hospitality, Professional Services, Retail, Other

Skills

Experience Level