Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I’m Kateryna Vorobiova, a Digital Marketing Strategist with 12+ years building performance marketing ecosystems for wellness, education, and B2C. I combine IT engineering discipline with data-driven strategy to turn brand identity into measurable growth — from lead generation to full-funnel optimization. I’m fully remote, immediately available for collaboration, and I excel at building scalable systems, automations, and analytics that translate brand value into tangible results.…I’m Kateryna Vorobiova, a Digital Marketing Strategist with 12+ years building performance marketing ecosystems for wellness, education, and B2C. I combine IT engineering discipline with data-driven strategy to turn brand identity into measurable growth — from lead generation to full-funnel optimization. I’m fully remote, immediately available for collaboration, and I excel at building scalable systems, automations, and analytics that translate brand value into tangible results.

Kateryna Vorobiova

Digital Marketer, Marketing Strategist, Brand Strategist, +2





I’m Kateryna Vorobiova, a Digital Marketing Strategist with 12+ years building performance marketing ecosystems for wellness, education, and B2C. I combine IT engineering discipline with data-driven strategy to turn brand identity into measurable growth — from lead generation to full-funnel optimization. I’m fully remote, immediately available for collaboration, and I excel at building scalable systems, automations, and analytics that translate brand value into tangible results.…I’m Kateryna Vorobiova, a Digital Marketing Strategist with 12+ years building performance marketing ecosystems for wellness, education, and B2C. I combine IT engineering discipline with data-driven strategy to turn brand identity into measurable growth — from lead generation to full-funnel optimization. I’m fully remote, immediately available for collaboration, and I excel at building scalable systems, automations, and analytics that translate brand value into tangible results.

Available to hire

I’m Kateryna Vorobiova, a Digital Marketing Strategist with 12+ years building performance marketing ecosystems for wellness, education, and B2C. I combine IT engineering discipline with data-driven strategy to turn brand identity into measurable growth — from lead generation to full-funnel optimization.

I’m fully remote, immediately available for collaboration, and I excel at building scalable systems, automations, and analytics that translate brand value into tangible results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

French

Advanced

English

Advanced

Ukrainian

Fluent

Work Experience

Digital Marketing Specialist at A/Typical Agency

September 1, 2021 - Present

Manage multi-client performance marketing accounts across education, wellness, and B2C verticals — Meta Ads, funnel architecture, email automation, and analytics. Developed go-to-market strategy for Edify (B2B SaaS e-learning platform): positioning, audience segmentation, and acquisition funnel from zero. Case study — Au Bureau (F&B franchise, Périgueux): redesigned Meta Ads geo-targeting logic, restructured audience exclusions, shifted campaign objectives; built daily performance dashboard correlating ad spend to actual reservations.

Independent Digital Marketing Consultant at Freelance

September 1, 2016 - Present

End-to-end digital strategy for personal brands and SMEs: social ads, content ecosystems, email sequences, and analytics dashboards. Clients in education, wellness, apps, and personal branding — focused on brand clarity and measurable acquisition results. Delivered competitive audits using SimilarWeb and SEMrush; translated market data into actionable positioning strategies.

Head of Programming Department at LLC Telekart-Pribor

January 1, 2007 - December 31, 2019

Led software engineering and program coordination for 12+ years — built discipline around systems thinking, process optimization, and cross-team delivery that informs marketing architecture today.