Independent Consultant at Self-Employed / Freelance

Nov 2024 - Present: Engaged with brands including OddEven, TurboFitness and Hanshi Gaming to shape content direction. Built content approaches based on audience behaviour and platform relevance. Helped brands move from inconsistent posting to more structured storytelling. Suggested formats and campaign ideas to improve engagement and recall.

May 2025 - Present: Working closely with clients to identify opportunities beyond the brief and grow existing accounts. Translating business objectives into clear, actionable briefs for creative and strategy teams. Driving integrated campaigns across digital and mainline, ensuring consistency in communication. Leading client conversations and reviews, focusing on both performance and long-term brand direction. Bringing more structure to project tracking and workflow across teams. Mentoring team members on briefs, presentations and overall brand understanding. Supporting leadership on larger account planning and new business conversations.

Account Manager at EMMCO Industrial; UNIBIC; GVK

Sept 2017 - Apr 2018: Managed key client relationships. Conducted in-depth assessments of clients' finances and other parameters. Identified areas for improvement and implemented appropriate measures. Guided vendors in processes and systems, and provided suggestions to improve efficiency. Monitored team performance. Brands handled included EMMCO Industrial, UNIBIC, and GVK.