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I'm a data-driven digital marketing specialist with 4+ years of experience in PPC, demand generation and multi-channel campaign orchestration across Google Ads, Microsoft Advertising, LinkedIn Ads and email automation. I own end-to-end campaign strategy, from keyword research and ad copy to landing page optimization and post-click testing, always with a focus on lowering CPA and improving lead quality. I'm proficient in HubSpot for email automation and have hands-on experience with ABM and multi-region campaigns. I translate performance data into clear stakeholder insights and collaborate across marketing, sales and product to drive pipeline and revenue.…I'm a data-driven digital marketing specialist with 4+ years of experience in PPC, demand generation and multi-channel campaign orchestration across Google Ads, Microsoft Advertising, LinkedIn Ads and email automation. I own end-to-end campaign strategy, from keyword research and ad copy to landing page optimization and post-click testing, always with a focus on lowering CPA and improving lead quality. I'm proficient in HubSpot for email automation and have hands-on experience with ABM and multi-region campaigns. I translate performance data into clear stakeholder insights and collaborate across marketing, sales and product to drive pipeline and revenue.

Gayathri Bharathan

Digital Marketer, PPC Manager, Marketing Automation Specialist, +2

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I'm a data-driven digital marketing specialist with 4+ years of experience in PPC, demand generation and multi-channel campaign orchestration across Google Ads, Microsoft Advertising, LinkedIn Ads and email automation. I own end-to-end campaign strategy, from keyword research and ad copy to landing page optimization and post-click testing, always with a focus on lowering CPA and improving lead quality. I'm proficient in HubSpot for email automation and have hands-on experience with ABM and multi-region campaigns. I translate performance data into clear stakeholder insights and collaborate across marketing, sales and product to drive pipeline and revenue.…I'm a data-driven digital marketing specialist with 4+ years of experience in PPC, demand generation and multi-channel campaign orchestration across Google Ads, Microsoft Advertising, LinkedIn Ads and email automation. I own end-to-end campaign strategy, from keyword research and ad copy to landing page optimization and post-click testing, always with a focus on lowering CPA and improving lead quality. I'm proficient in HubSpot for email automation and have hands-on experience with ABM and multi-region campaigns. I translate performance data into clear stakeholder insights and collaborate across marketing, sales and product to drive pipeline and revenue.

Available to hire

I’m a data-driven digital marketing specialist with 4+ years of experience in PPC, demand generation and multi-channel campaign orchestration across Google Ads, Microsoft Advertising, LinkedIn Ads and email automation. I own end-to-end campaign strategy, from keyword research and ad copy to landing page optimization and post-click testing, always with a focus on lowering CPA and improving lead quality.

I’m proficient in HubSpot for email automation and have hands-on experience with ABM and multi-region campaigns. I translate performance data into clear stakeholder insights and collaborate across marketing, sales and product to drive pipeline and revenue.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Hindi

Fluent

Malayalam

Fluent

Work Experience

Brand & Creative Marketing Executive at Enet (Open Access Network)

June 1, 2025 - March 31, 2026

Owned end-to-end PPC strategy and execution across Google Ads—managing search, display and demand gen campaigns across 3 group brands simultaneously, including campaign setup, budget allocation, bid strategy and ongoing performance optimisation, achieving a consistent 15% improvement in engagement rate. Conducted keyword research and competitive analysis using SEMrush; developed and refined ad copy and landing page strategies; identified and implemented A/B testing opportunities to reduce CPA and improve lead quality. Monitored spend pacing and KPIs, reporting insights to senior leadership. Managed LinkedIn Ads for B2B targeting, built and scheduled Pardot/Salesforce email campaigns for lead generation, nurture and pipeline advancement, and managed organic LinkedIn content. Analyzed performance with Google Analytics, SEMrush and Salesforce dashboards to inform monthly performance reporting.

Digital Marketing & Social Media Manager at The Coffee Shot

April 1, 2025 - June 30, 2025

Managed paid search and paid social campaigns (Google Ads and Meta), overseeing budget allocation, bid strategy and ongoing performance optimisation, growing post reach by 3–5%. Built and scheduled email campaigns for lead generation and nurture, managed list segmentation and tracked open rates, CTR and conversions. Managed organic social content across Instagram, Facebook and TikTok, monitoring engagement and adjusting strategy to improve reach. Produced monthly performance reports with clear insights and actionable recommendations for senior stakeholders.

Digital Creative & Marketing Intern at Napblog

November 1, 2024 - January 31, 2025

Managed paid search and LinkedIn Ads campaigns for multiple B2B clients, contributing to demand-gen activities and performance improvements. Built and scheduled email campaigns in HubSpot, managing lead nurture workflows and list segmentation. Analyzed performance data and delivered insight-driven reports to client stakeholders, supporting multi-account campaigns.

Brand Creative & Digital Operations Manager at Bajaj Allianz Life Insurance

June 1, 2022 - July 31, 2023

Owned end-to-end PPC strategy and execution across Google Ads in a regulated B2B environment—managing search, display and demand gen campaigns across multiple product lines. Achieved 30% improvement in product visibility and a 15% CTR increase. Conducted keyword research and competitive analysis using SEMrush; developed ad copy and landing pages; implemented A/B testing to reduce CPA and improve lead quality. Managed LinkedIn Ads targeting decision-makers; built and managed email marketing automation in Salesforce and Pardot; analyzed performance with Tableau dashboards and produced reports for CMO-level stakeholders.

Marketing Intern at Gansons Pvt Ltd

July 1, 2023 - August 31, 2023

Managed paid search and LinkedIn Ads campaigns for client accounts, contributing to a 10% increase in B2C customer views. Analyzed performance data and produced insight-driven reports with actionable recommendations for senior stakeholders.

Creative Lead – Content & Visual Design at Centre for Emerging Business Technology

April 1, 2021 - July 31, 2022

Managed paid search and paid social campaigns across 10+ concurrent programmes, optimizing budget allocation and performance. Built and scheduled email campaigns for lead generation and nurture, and analysed performance data to deliver insights and recommendations to senior stakeholders.

Visual Designer & eCommerce Marketing Executive at Wonderwheel Enterprise

May 1, 2018 - July 31, 2019

Managed paid search and paid social campaigns across multiple regions, optimizing budget allocation and bid strategy to drive results. Conducted keyword research and competitive analysis with SEMrush; analyzed performance data and produced clear reports with actionable recommendations for stakeholders. Generated 500+ leads and 300+ conversions.