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My name is Ilona, and I have a professional educational background from the Higher School of Economics (HSE University) in Business Management and Art Direction. I have 1+ years of experience in brand management, primarily within the Fashion, Beauty, and HoReCa industries, as well as experience in organizing large-scale events, including Beat Film Festival. I have worked across both Russian and international markets, including the USA and the UAE. Throughout my career, I have developed strong skills in conducting audience research (both qualitative and quantitative), competitor analysis, positioning, audience segmentation, and crafting tailored messaging for different customer segments. I have a strong visual awareness and cultural sensitivity, along with experience organizing shoots for brands and creative projects, curating event production processes, and managing large-scale advertising campaigns, including collaboration with creative agencies. I also have a well-developed creative mindset and write scripts for video content across various formats.…My name is Ilona, and I have a professional educational background from the Higher School of Economics (HSE University) in Business Management and Art Direction. I have 1+ years of experience in brand management, primarily within the Fashion, Beauty, and HoReCa industries, as well as experience in organizing large-scale events, including Beat Film Festival. I have worked across both Russian and international markets, including the USA and the UAE. Throughout my career, I have developed strong skills in conducting audience research (both qualitative and quantitative), competitor analysis, positioning, audience segmentation, and crafting tailored messaging for different customer segments. I have a strong visual awareness and cultural sensitivity, along with experience organizing shoots for brands and creative projects, curating event production processes, and managing large-scale advertising campaigns, including collaboration with creative agencies. I also have a well-developed creative mindset and write scripts for video content across various formats.

Ilona Gimadieva

Brand Designer, Marketing Strategist, Content Creator, +2

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My name is Ilona, and I have a professional educational background from the Higher School of Economics (HSE University) in Business Management and Art Direction. I have 1+ years of experience in brand management, primarily within the Fashion, Beauty, and HoReCa industries, as well as experience in organizing large-scale events, including Beat Film Festival. I have worked across both Russian and international markets, including the USA and the UAE. Throughout my career, I have developed strong skills in conducting audience research (both qualitative and quantitative), competitor analysis, positioning, audience segmentation, and crafting tailored messaging for different customer segments. I have a strong visual awareness and cultural sensitivity, along with experience organizing shoots for brands and creative projects, curating event production processes, and managing large-scale advertising campaigns, including collaboration with creative agencies. I also have a well-developed creative mindset and write scripts for video content across various formats.…My name is Ilona, and I have a professional educational background from the Higher School of Economics (HSE University) in Business Management and Art Direction. I have 1+ years of experience in brand management, primarily within the Fashion, Beauty, and HoReCa industries, as well as experience in organizing large-scale events, including Beat Film Festival. I have worked across both Russian and international markets, including the USA and the UAE. Throughout my career, I have developed strong skills in conducting audience research (both qualitative and quantitative), competitor analysis, positioning, audience segmentation, and crafting tailored messaging for different customer segments. I have a strong visual awareness and cultural sensitivity, along with experience organizing shoots for brands and creative projects, curating event production processes, and managing large-scale advertising campaigns, including collaboration with creative agencies. I also have a well-developed creative mindset and write scripts for video content across various formats.

Available to hire

My name is Ilona, and I have a professional educational background from the Higher School of Economics (HSE University) in Business Management and Art Direction.

I have 1+ years of experience in brand management, primarily within the Fashion, Beauty, and HoReCa industries, as well as experience in organizing large-scale events, including Beat Film Festival. I have worked across both Russian and international markets, including the USA and the UAE. Throughout my career, I have developed strong skills in conducting audience research (both qualitative and quantitative), competitor analysis, positioning, audience segmentation, and crafting tailored messaging for different customer segments. I have a strong visual awareness and cultural sensitivity, along with experience organizing shoots for brands and creative projects, curating event production processes, and managing large-scale advertising campaigns, including collaboration with creative agencies. I also have a well-developed creative mindset and write scripts for video content across various formats.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Junior Brand Manager at Beat Film Festival

November 1, 2025 - Present

Responsibilities: Preparing briefs and marketing materials; Assisting in the execution of advertising campaigns and special projects for the film festival; Preparing performance reports, collecting and organizing data; Supporting the team with operational tasks; Managing documentation workflow; Maintaining spreadsheets and tracking documents; Monitoring and tracking tasks related to advertising campaigns. Achievements: Assisted in organizing a large-scale film industry festival (November 2025); Conducted marketing analytics during ticket sales to strengthen promotion in cities with below-average sales, resulting in ticket sales reaching planned targets. Tickets sold: 24K; Participating cities: 21; Total media reach: 3M+.

SMM Strategist at Moloko California

June 1, 2025 - Present

Responsibilities: Developing and implementing SMM strategies for beauty, fashion, and HoReCa brands in the U.S. market; Conducting audience analysis and segmentation to identify key content engagement drivers and behavioral patterns; Creating visual and written content for Instagram; Managing content calendars, publishing posts, stories, and reels, and engaging daily with the audience; Collaborating with designers, photographers, and influencers to create campaigns and visual content; Analyzing the effectiveness of content and advertising campaigns, optimizing content based on metrics and engagement; Maintaining consistent visual and verbal brand communication across all platforms. Achievements: Mood LA - follower growth: +10K in 9 months; Total reach growth: +400%; Average content views growth: +102%; TLV Tapas - follower growth: +500 monthly; Audience engagement growth: +50%; Limitless Flowers - reach +120%; follower growth: +3K during collaboration.

Assistant Brand Manager Marketing at 12 STOREEZ

November 1, 2023 - January 31, 2024

Responsibilities: Managing social media channels; Conducting competitor analysis; Researching target audience preferences through surveys and interviews; Creating content plans for social media platforms (Instagram, Telegram); Designing creatives in Figma; Organizing shoots, generating ideas, and sourcing references; Collaborating with bloggers and contractors; Working with sales funnels; Assisting in advertising campaign launches. Achievements: Developed scripts for New Year promotional reels; Average views per reel: 200K; Average engagement per reel: 3K likes; Redesigned the social media sales funnel to minimize contact with the sales department and increase seamless purchases.

Marketing & PR Intern at Melon Fashion Group

December 1, 2022 - January 31, 2023

Responsibilities: Press and media analysis, monitoring publications and mentions; Writing articles and news content for Yandex Zen and Telegram; Assisting in the development of marketing activities; Generating creative ideas; Creating capsule selections from brand collections; Assisting the SMM manager with social media content creation.

Marketing & Product Promotion Intern at Coca-Cola HBC

June 1, 2022 - June 30, 2022

Responsibilities: Initiating new formats and approaches for brand promotion; Proposing optimization ideas for customer online platforms; Assisting in organizing internal employee training programs.