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I'm a creative and marketing professional with over two years of experience in content strategy, social media management, and campaign execution. I'm a strong team player with solid analytical skills and a passion for building brands and connecting with audiences. I enjoy collaborating with cross-functional teams—marketing, partnerships, and events—to deliver compelling narratives and measurable results across digital and live activations.…I'm a creative and marketing professional with over two years of experience in content strategy, social media management, and campaign execution. I'm a strong team player with solid analytical skills and a passion for building brands and connecting with audiences. I enjoy collaborating with cross-functional teams—marketing, partnerships, and events—to deliver compelling narratives and measurable results across digital and live activations.

Muhammad Luthfi Diantoro

Content Strategist, Social Media Manager, Marketing Strategist, +2

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I'm a creative and marketing professional with over two years of experience in content strategy, social media management, and campaign execution. I'm a strong team player with solid analytical skills and a passion for building brands and connecting with audiences. I enjoy collaborating with cross-functional teams—marketing, partnerships, and events—to deliver compelling narratives and measurable results across digital and live activations.…I'm a creative and marketing professional with over two years of experience in content strategy, social media management, and campaign execution. I'm a strong team player with solid analytical skills and a passion for building brands and connecting with audiences. I enjoy collaborating with cross-functional teams—marketing, partnerships, and events—to deliver compelling narratives and measurable results across digital and live activations.

Available to hire

I’m a creative and marketing professional with over two years of experience in content strategy, social media management, and campaign execution.

I’m a strong team player with solid analytical skills and a passion for building brands and connecting with audiences. I enjoy collaborating with cross-functional teams—marketing, partnerships, and events—to deliver compelling narratives and measurable results across digital and live activations.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

Indonesian

Fluent

English

Intermediate

Work Experience

Content Specialist & Creative at 20F IT Group

January 1, 2025 - May 1, 2026

Managed content strategy and execution across 6+ brand accounts (20F IT Gym, Shop, Sports Clinic, Justicia Half Marathon, Indonesia Women Half Marathon, Sportfest), contributing to campaigns generating up to 5M+ monthly views. Supported revenue growth of approximately IDR 100–200M per month for a sports clinic through strategic content aligned with marketing campaigns. Led multi-city event activations (Livin Runfest across 6 cities), handling pre-event, on-site, and post-event content reaching 4–5M views within 4 months. Collaborated with cross-functional teams including marketing, partnerships, and operations to deliver sponsor and media partnership deliverables for events attended by 5,000+ participants. Managed crisis communications content strategy during a force majeure event, adapting messaging within 48 hours of last-minute schedule changes.

Freelance Creative Designer at PT. Murnah Kreatif Indonesia

August 1, 2024 - November 1, 2024

Delivered creative design and social media content strategy for multiple partner SMEs; produced campaign-driven visual and video content including LED visuals for event activations.

Junior Marketing at PT. Untung Corp

June 1, 2024 - July 1, 2024

Developed content planning and campaign strategy for social media channels; created video concepts and sourced materials to support campaigns; produced and edited video content for Instagram and a podcast channel.

Branding & Digital Marketing at PT. Multimedia Unggul Prakarsa

October 1, 2023 - April 1, 2024

Developed branding and digital marketing strategies; produced content to support dealer networks and sales teams; created video content contributing to increased product visibility and sales enablement.

Marketing Intern at Telkom Indonesia (DDB Telkom)

January 1, 2023 - June 1, 2023

Developed social media content strategy for Telkom's Digital Business Director TikTok and Instagram; grew the Director's TikTok from 0 to 310 followers; organized internal events (Townhall and Leap Story Workshop); conducted UX research on Telkom's PADI UMKM platform, delivering insights to the product team.

Volunteer at Q Urban Plus by Muhadir Project

May 1, 2025 - June 1, 2025

Oversaw care, feeding, and health monitoring of 3,500 goats during Eid al-Adha and Tasyrik period; coordinated livestock intake from multiple regional vendors and managed live animal handover to donors and buyers.

Volunteer at My Nations Volunteer

October 1, 2020 - May 1, 2021

Led educational sessions teaching basic reading, writing, and arithmetic to children in Bekasi district; contributed to social assistance events with Youth Organizations.

Volunteer at Metamorfosa Indonesia

October 1, 2019 - January 1, 2020

Volunteer in rural Bandung community education programs; taught basic reading, writing, and arithmetic to children.