Available to hire
I am a Marketing Manager with 10+ years’ experience delivering brand growth across hospitality, beauty, ecommerce and B2B SaaS. I specialise in social media & content strategy, executing paid and organic campaigns that drive engagement and commercial results. I excel at collaborating with stakeholders to align marketing activity with occupancy goals and business objectives.
I blend creativity with data-driven optimization to deliver video, print and digital assets that build brand equity and drive conversions. I have hands-on experience producing content across video, reels, photography and print, and I’m skilled at managing multi-brand campaigns, influencer partnerships and performance analytics to continuously improve ROI.
Work Experience
Marketing Executive at The Ravenport Resort
October 1, 2024 - PresentCreated and delivered high-engagement social media content including reels, video and photography across multiple resort brands. Produced print marketing materials including menus, brochures, signage and in-house collateral, ensuring strict brand alignment. Supported seasonal and promotional campaigns across hospitality, leisure and wellness offerings. Analyzed content and campaign performance to optimise reach, engagement and conversions. Collaborated with senior stakeholders to align marketing activity with commercial and occupancy goals.
Business Development Representative at Scurri
January 1, 2023 - January 1, 2024Created and delivered B2B marketing content including webinars, sales decks, print reports, infographics and customer-facing assets. Supported demand generation and brand positioning initiatives for a SaaS logistics platform. Collaborated with sales and commercial teams to develop compelling marketing collateral aligned to customer pain points.
Digital Brand Manager at Cloud 10 Beauty
October 1, 2022 - April 1, 2023Managed brand relationships and delivered growth strategies across a multi-brand ecommerce portfolio. Developed promotional calendars and bespoke brand campaigns to exceed sales targets. Led new brand onboarding and launch campaigns across digital channels. Implemented social and influencer strategies to drive traffic, engagement and conversion. Oversaw creative output with design and content teams, ensuring all assets met brand guidelines. Analysed performance data and implemented optimisations to improve ROI and address underperformance early.
Digital Marketing Manager at SHEIKE
January 1, 2021 - November 1, 2021Developed and executed full-funnel digital marketing strategies across paid social, search, email and affiliates. Managed digital media budgets, ensuring spend and ROI aligned with business objectives. Worked closely with influencers to plan, film and edit campaign content. Managed external agencies across paid social, paid search, affiliate and display channels. Delivered innovative campaigns to increase brand awareness and online conversion.
APAC Social Media Manager at Robert Half
January 1, 2017 - December 1, 2020Managed paid social and PPC campaigns across the APAC region to generate high-quality leads. Implemented, optimised and reported on campaigns across Google, Bing and social platforms. Developed and managed editorial calendars aligned to regional marketing strategies. Collaborated with web and SEO teams to optimise landing pages and conversion performance. Produced monthly performance reports with actionable insights.
Digital Marketing Manager at Vita Liberata
April 1, 2015 - August 1, 2016Delivered integrated digital strategies for global product launches and high-profile events. Managed daily social content, SEO and PPC campaigns. Built and managed influencer relationships across the UK, ROI and USA. Collaborated with designers and photographers to produce premium digital assets.
Digital Account Executive & Video Production Manager at Mammoth
October 1, 2013 - April 1, 2015Managed digital projects including display advertising, websites, email and social campaigns. Coordinated video and photo shoots and managed end-to-end production workflows.
Digital Marketing Coordinator (UK & Ireland) at Benefit Cosmetics
December 1, 2012 - May 1, 2013Grew Facebook following by 53% in four months and increased engagement across social platforms. Organised blogger events and managed online community engagement.
Marketing Coordinator at Main Street Complex
January 1, 2012 - December 1, 2012Delivered marketing and event strategies for a family-run multi-venue hospitality complex. Managed social channels, redesigned the website and coordinated PR and live events.
Education
MSc in Communication, Advertising & Public Relations at University of Ulster
January 11, 2030 - May 24, 2026BSc (Hons) Marketing (2:1) at University of Ulster
January 11, 2030 - May 24, 2026Diploma in Integrating Digital Media & Branding at Chartered Institute of Marketing
January 11, 2030 - May 24, 2026Qualifications
Industry Experience
Travel & Hospitality, Software & Internet, Professional Services, Retail, Media & Entertainment
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