I'm Camelia Bader Cardiff—a versatile professional with a track record in executive support, business development, marketing and sales. I excel at supporting C-suite leaders, managing complex calendars, coordinating international travel, and driving audience growth through data-driven storytelling. I thrive in fast-paced environments and enjoy turning ideas into practical plans that deliver measurable results. During my time at the CBI and in other roles, I've led social media campaigns, built CRM-based processes, and delivered training programmes. I also took a career break to TEFL and travel across Morocco and Southeast Asia, focusing on content creation and teaching English to children and adults, which sharpened my communication and cross-cultural collaboration skills.

Camelia Bader Cardiff

I'm Camelia Bader Cardiff—a versatile professional with a track record in executive support, business development, marketing and sales. I excel at supporting C-suite leaders, managing complex calendars, coordinating international travel, and driving audience growth through data-driven storytelling. I thrive in fast-paced environments and enjoy turning ideas into practical plans that deliver measurable results. During my time at the CBI and in other roles, I've led social media campaigns, built CRM-based processes, and delivered training programmes. I also took a career break to TEFL and travel across Morocco and Southeast Asia, focusing on content creation and teaching English to children and adults, which sharpened my communication and cross-cultural collaboration skills.

Available to hire

I’m Camelia Bader Cardiff—a versatile professional with a track record in executive support, business development, marketing and sales. I excel at supporting C-suite leaders, managing complex calendars, coordinating international travel, and driving audience growth through data-driven storytelling. I thrive in fast-paced environments and enjoy turning ideas into practical plans that deliver measurable results.

During my time at the CBI and in other roles, I’ve led social media campaigns, built CRM-based processes, and delivered training programmes. I also took a career break to TEFL and travel across Morocco and Southeast Asia, focusing on content creation and teaching English to children and adults, which sharpened my communication and cross-cultural collaboration skills.

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Language

English
Fluent

Work Experience

Sales and Marketing Coordinator at Accor Hotels
February 1, 2026 - Present
Developed and implemented a social media marketing strategy that increased lead generation by 27%. Created and managed marketing campaigns across channels including social media and email. Conducted market research to identify new opportunities and trends. Negotiated and converted 79% of leads into paying clients, with 45% becoming repeat clients. Project managed end-to-end event logistics, coordinating with catering, AV and external suppliers to ensure smooth execution.
Executive Assistant to the CEO and Chair at CBI
March 1, 2018 - July 1, 2024
Acted as the conduit between internal and external stakeholders, including law firms, government officials and CEOs across industries. Coordinated calendars for the CEO and Chair, handling 15+ daily high-priority meetings. Enforced deadlines to ensure briefing documents and board packs were produced on time. Optimized inbox management using Outlook and set up priority rules to increase productivity. Oversaw end-to-end logistics for CEO events, travel (domestic and international), visas, and related documentation. Initiated data management in the Microsoft CRM system for tracking meetings and correspondence. Managed monthly expenses with meticulous accuracy.
Leadership Programme Executive at CBI
March 1, 2018 - July 1, 2024
Supported the creation and delivery of training programmes by scoping themes and contributing content. Streamlined end-to-end event management and logistics, including booking venues and coordinating communications with attendees. Generated and converted 60% of sales leads into paying participants for each bi-annual training programme. Created and managed project plans and budgets for programme delivery.
Policy Adviser at CBI
March 1, 2018 - July 1, 2024
Gained a solid grasp of policy issues affecting business, including relevant regulation and best practices. Developed policy priorities in consultation with CBI members to produce positions with broad support. Led discrete projects such as workplace testing and local lockdown policy; tracked progress, managed risks, and measured success. Engaged external and government stakeholders through collaborative meetings, including Welsh Government health advisory forums. Created internal briefs and generated sales meetings via email and phone. Achieved a 45% cold-contact to meeting conversion in year one (60% in year two).
Account & Sales and Marketing Coordinator
February 1, 2026 - Present
Developed and implemented a social media marketing strategy that increased lead generation by 27%; created and managed marketing campaigns across channels including social media and email; conducted market research to identify new opportunities and trends; negotiated and converted 79% of leads into paying clients, 45% of which became recurring clients.
Content Creator
September 1, 2024 - January 1, 2026
Content creator focused on training Muay Thai across Thailand. Built an Instagram following to 14.4k through organic posting in five months. End-to-end content creation from strategy, ideas, storytelling and execution using Notion, CapCut and Canva. Used analytics to refine social media content, achieving average engagement growth of 21%.

Education

Politics and International Relations (2:2) at University of the West of England
January 1, 2013 - January 1, 2016
Bachelor's degree in Politics and International Relations (2:2) at University of the West of England
January 1, 2013 - January 1, 2016

Qualifications

TEFL Qualification
January 11, 2030 - May 24, 2026
TEFL Qualification
January 11, 2030 - May 24, 2026

Industry Experience

Professional Services, Media & Entertainment, Travel & Hospitality, Education, Government