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Hi, I’m Natalie Merrison, a digital marketing and project management professional with a proven track record of improving customer performance through the management of acquisition channels and partner relationships. I specialize in building and optimizing multi-channel affiliate programs, driving growth across direct and partner networks, and delivering measurable ROI through data-driven optimization. I’m self-motivated and adaptable, with extensive experience in staff management and a track record of success in both startup and established business settings. I thrive under pressure in fast-paced environments and collaborate closely with senior leadership to steer product optimization, customer acquisition, and growth across markets.…Hi, I’m Natalie Merrison, a digital marketing and project management professional with a proven track record of improving customer performance through the management of acquisition channels and partner relationships. I specialize in building and optimizing multi-channel affiliate programs, driving growth across direct and partner networks, and delivering measurable ROI through data-driven optimization. I’m self-motivated and adaptable, with extensive experience in staff management and a track record of success in both startup and established business settings. I thrive under pressure in fast-paced environments and collaborate closely with senior leadership to steer product optimization, customer acquisition, and growth across markets.

Natalie Merrison

Marketing Strategist, Affiliate Marketer, Growth Marketer, +2

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Hi, I’m Natalie Merrison, a digital marketing and project management professional with a proven track record of improving customer performance through the management of acquisition channels and partner relationships. I specialize in building and optimizing multi-channel affiliate programs, driving growth across direct and partner networks, and delivering measurable ROI through data-driven optimization. I’m self-motivated and adaptable, with extensive experience in staff management and a track record of success in both startup and established business settings. I thrive under pressure in fast-paced environments and collaborate closely with senior leadership to steer product optimization, customer acquisition, and growth across markets.…Hi, I’m Natalie Merrison, a digital marketing and project management professional with a proven track record of improving customer performance through the management of acquisition channels and partner relationships. I specialize in building and optimizing multi-channel affiliate programs, driving growth across direct and partner networks, and delivering measurable ROI through data-driven optimization. I’m self-motivated and adaptable, with extensive experience in staff management and a track record of success in both startup and established business settings. I thrive under pressure in fast-paced environments and collaborate closely with senior leadership to steer product optimization, customer acquisition, and growth across markets.

Available to hire

Hi, I’m Natalie Merrison, a digital marketing and project management professional with a proven track record of improving customer performance through the management of acquisition channels and partner relationships. I specialize in building and optimizing multi-channel affiliate programs, driving growth across direct and partner networks, and delivering measurable ROI through data-driven optimization.

I’m self-motivated and adaptable, with extensive experience in staff management and a track record of success in both startup and established business settings. I thrive under pressure in fast-paced environments and collaborate closely with senior leadership to steer product optimization, customer acquisition, and growth across markets.

Work Experience

Head of Marketing at BrightGaming LTD

March 1, 2023 - Present

Led affiliate marketing strategy across multiple acquisition channels to drive customer growth and revenue; managed affiliate partnerships, recruitment, and program optimization; built and scaled affiliate campaigns; oversaw budget, KPI tracking (e.g., NGR, CPA, LTVs), and cross-channel optimization; collaborated with CRM, content, SEO, and design teams to improve performance; drove product optimization, customer acquisition, and team expansion; achieved higher engagement, deposits, NGR, and profitability through new product features and targeted campaigns across affiliates.

Head of Affiliate Marketing at Fandom Ltd

December 1, 2018 - February 28, 2022

Led affiliate marketing strategy and execution to drive customer acquisition and revenue growth; managed recruitment and training of a team; built annual budgets, forecasts, KPI targets; developed affiliate promotions and partner communications; negotiated with affiliate networks and influencers; oversaw data feeds and platform integrations; improved campaign performance across two affiliate programs; aligned affiliate strategy with product development and marketing.

Project Management / Head Of Affiliates at Gaming USA LTD

December 1, 2018 - February 28, 2022

Managed end-to-end affiliate operations for the USA market; handled vendor licensing applications across multiple US states; led end-to-end project management across product, commercial, and affiliate operations; delivered weekly, monthly, and annual traffic and commercial reporting; built annual budgets and financial planning; managed third-party data feeds, invoice approvals and vendor relations; ensured alignment between affiliate strategy, product development, and commercial performance.

Commercial & Affiliate Director at ActiveWin Media

March 1, 2013 - October 31, 2018

Led business development team for a digital marketing agency; managed two affiliate programs across 13 brands; developed affiliate marketing strategy, recruited and managed staff; built annual budgets, forecasts, and KPI targets; managed relationships with affiliate networks and vendors; negotiated commercial terms; represented the company at industry events; delivered weekly, monthly, and annual reporting on traffic, revenue and performance.

Head of Affiliates at Betfred.com

March 1, 2009 - March 31, 2013

Led affiliate program for Betfred UK bookmakers; negotiated deals (Revenue Share, CPA, CPL); optimized affiliate promotions and communications; managed affiliate networks, data feeds and invoicing; drove ROI and revenue growth; oversaw affiliate creative production and landing pages; integrated with third-party data feeds and performance tools.

Affiliate Manager at ToteSport

July 1, 2011 - June 30, 2012

Managed ToteSport affiliate program, recruitment, and performance; built and maintained relationships with top partners; drove traffic and conversions through CPA and revenue-share deals; oversaw tracking and reporting across campaigns.

Customer Service Advisor at Lucky 8 Bet LTD

September 1, 2008 - March 31, 2009

Provided frontline customer service support; resolved inquiries and maintained customer satisfaction during tenure.

Customer Service Advisor at 32Red

April 1, 2008 - September 30, 2008

Delivered customer service support; assisted with account issues and promotions.