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Hi, I’m Gracia Christabella, a Social Media Manager specializing in content strategy, paid social, audience growth, and brand positioning for lifestyle, F&B, and hospitality brands. I’m proficient in Meta Ads, TikTok Ads, content calendar management, KOL activations, SEO, community management, and monthly performance reporting. In previous roles I’ve delivered 1.5M+ views, 60% engagement growth, and 40% revenue increases across Bali’s competitive market. I love partnering with brands and venues to craft authentic stories, build communities, and drive measurable results.…Hi, I’m Gracia Christabella, a Social Media Manager specializing in content strategy, paid social, audience growth, and brand positioning for lifestyle, F&B, and hospitality brands. I’m proficient in Meta Ads, TikTok Ads, content calendar management, KOL activations, SEO, community management, and monthly performance reporting. In previous roles I’ve delivered 1.5M+ views, 60% engagement growth, and 40% revenue increases across Bali’s competitive market. I love partnering with brands and venues to craft authentic stories, build communities, and drive measurable results.

Gracia Christabella S

Social Media Manager, Copywriter, Content Strategist, +2

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Hi, I’m Gracia Christabella, a Social Media Manager specializing in content strategy, paid social, audience growth, and brand positioning for lifestyle, F&B, and hospitality brands. I’m proficient in Meta Ads, TikTok Ads, content calendar management, KOL activations, SEO, community management, and monthly performance reporting. In previous roles I’ve delivered 1.5M+ views, 60% engagement growth, and 40% revenue increases across Bali’s competitive market. I love partnering with brands and venues to craft authentic stories, build communities, and drive measurable results.…Hi, I’m Gracia Christabella, a Social Media Manager specializing in content strategy, paid social, audience growth, and brand positioning for lifestyle, F&B, and hospitality brands. I’m proficient in Meta Ads, TikTok Ads, content calendar management, KOL activations, SEO, community management, and monthly performance reporting. In previous roles I’ve delivered 1.5M+ views, 60% engagement growth, and 40% revenue increases across Bali’s competitive market. I love partnering with brands and venues to craft authentic stories, build communities, and drive measurable results.

Available to hire

Hi, I’m Gracia Christabella, a Social Media Manager specializing in content strategy, paid social, audience growth, and brand positioning for lifestyle, F&B, and hospitality brands. I’m proficient in Meta Ads, TikTok Ads, content calendar management, KOL activations, SEO, community management, and monthly performance reporting.

In previous roles I’ve delivered 1.5M+ views, 60% engagement growth, and 40% revenue increases across Bali’s competitive market. I love partnering with brands and venues to craft authentic stories, build communities, and drive measurable results.

Skills

Copywriting

Facebook Ads

SEO

Experience Level

Copywriting

Expert

Facebook Ads

Expert

SEO

Expert

Language

Indonesian

Fluent

English

Advanced

Japanese

Intermediate

German

Beginner

Work Experience

Marketing & Brand Director Assistant at Tamora Group

January 1, 2026 - Present

Planned and executed marketing strategies, event activations, and social media strategy for Bali's padel and wellness company. Generated 1.2M+ views, reached 109K accounts, and drove 8K+ interactions with 58% organic non-follower reach in 3 months for Tamora Padel Club Canggu. Assisted the Brand Marketing Director in executing a multi-city padel tournament across Jakarta, Batam, Bali, and Surabaya; Bali hosted 500+ international players. Managed sponsorship relationships with Savaya Group, Kura-Kura Beer, Heineken, and Vault Bali. Coordinated marketing projects from concept and design through to launch, ensuring timelines and deliverables were met.

Marketing Manager at Mostly Restaurant

May 1, 2025 - January 1, 2026

Led the full marketing function for a Bali fine-dining establishment in a highly competitive market. Drove 40% revenue growth through compelling content, weekly community partnerships, concierge strategy, collaboration events, and well-executed promotions. Achieved strong Instagram growth in 3 months: 1.5M+ views (+83.7%), 477K accounts reached (+43.8%), 23,234 profile visits (+51.8%), 7,992 link clicks (+199.8%), and 2,641 content interactions (+43.2%). Single-handedly implemented ongoing events collaborating with restaurants, gyms, resorts, and hotels across Bali, increasing revenue for all parties. Leveraged performance analytics to optimize campaigns and align outputs with revenue goals.

Marketing Manager at Satoshi Restaurant

February 1, 2024 - April 1, 2025

Sole marketing hire responsible for establishing and positioning the brand's social media presence from opening. Generated 400K+ views, 800K+ impressions, 10K profile visits, and 1.7K link clicks in the first 3 months. Increased Instagram engagement by 60%, contributing to a 23% rise in sales. Redesigned website content with an SEO-first approach, increasing web traffic by 14%. Secured partnerships with hospitality publications (Exquisite, Manual Jakarta, Bali Bible) and coordinated influencer/KOL activations to drive reservations.

Public Relations Officer at Indonesia Youth Diplomacy

February 1, 2023 - February 1, 2024

Organized globally recognized events including the ASEAN Youth Agenda, MIKTA Conference, and Y20 with 100+ delegates. Ran campaigns to drive event attendance, achieving participation from delegates across ASEAN member nations.

Copywriter at Bertiga Creative

April 1, 2021 - June 1, 2022

Increased impressions by 50% and engagement by 60% per campaign for multiple clients, directly contributing to increased client revenue. Implemented multi-touchpoint offline and online marketing campaigns to amplify brand reach.