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I'm a founding marketing operator with 7+ years of experience building go-to-market engines, brand identity systems, and community-led growth programs from zero for early-stage startups across SaaS, AI, edtech, and consumer social.\n\nI'm often the first or sole marketing hire, owning full-stack execution from brand architecture and product positioning to launch strategy, lifecycle marketing, paid acquisition, and retention. I'm AI-literate and tool-driven, fluent in HubSpot, GA4, Canva AI, Figma, and emerging AI marketing workflows. I enjoy presenting to founders and senior leadership and bringing hands-on execution to the table.…I'm a founding marketing operator with 7+ years of experience building go-to-market engines, brand identity systems, and community-led growth programs from zero for early-stage startups across SaaS, AI, edtech, and consumer social.\n\nI'm often the first or sole marketing hire, owning full-stack execution from brand architecture and product positioning to launch strategy, lifecycle marketing, paid acquisition, and retention. I'm AI-literate and tool-driven, fluent in HubSpot, GA4, Canva AI, Figma, and emerging AI marketing workflows. I enjoy presenting to founders and senior leadership and bringing hands-on execution to the table.

Deepa Santhamohan

Marketing Strategist, Growth Marketer, Product Marketer, +3

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I'm a founding marketing operator with 7+ years of experience building go-to-market engines, brand identity systems, and community-led growth programs from zero for early-stage startups across SaaS, AI, edtech, and consumer social.\n\nI'm often the first or sole marketing hire, owning full-stack execution from brand architecture and product positioning to launch strategy, lifecycle marketing, paid acquisition, and retention. I'm AI-literate and tool-driven, fluent in HubSpot, GA4, Canva AI, Figma, and emerging AI marketing workflows. I enjoy presenting to founders and senior leadership and bringing hands-on execution to the table.…I'm a founding marketing operator with 7+ years of experience building go-to-market engines, brand identity systems, and community-led growth programs from zero for early-stage startups across SaaS, AI, edtech, and consumer social.\n\nI'm often the first or sole marketing hire, owning full-stack execution from brand architecture and product positioning to launch strategy, lifecycle marketing, paid acquisition, and retention. I'm AI-literate and tool-driven, fluent in HubSpot, GA4, Canva AI, Figma, and emerging AI marketing workflows. I enjoy presenting to founders and senior leadership and bringing hands-on execution to the table.

Available to hire

I’m a founding marketing operator with 7+ years of experience building go-to-market engines, brand identity systems, and community-led growth programs from zero for early-stage startups across SaaS, AI, edtech, and consumer social.\n\nI’m often the first or sole marketing hire, owning full-stack execution from brand architecture and product positioning to launch strategy, lifecycle marketing, paid acquisition, and retention. I’m AI-literate and tool-driven, fluent in HubSpot, GA4, Canva AI, Figma, and emerging AI marketing workflows. I enjoy presenting to founders and senior leadership and bringing hands-on execution to the table.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Head of Marketing / Founding Marketing Lead at Blob / The Campus App

February 1, 2025 - Present

Founded and built the marketing function from zero, establishing brand architecture, messaging, onboarding flows, lifecycle communications, ambassador programs, and multi-channel GTM. Led a strategic rebrand from The Campus App to Blob, creating a new brand identity and product narrative. Drove a V2 test launch that ranked #12 in Portugal's App Store (Social Networking) with 100% organic marketing. Achieved +1,200% MoM installs and 2,000+ sign-ups via community-led growth, with a 70% referral rate and a 27% average conversion rate. Built onboarding and retention systems delivering 628 cross-platform downloads in month 1, 91% install retention, 22% Day-1 retention, 9% Day-7 retention, and 15% DAU/MAU stickiness. Designed core website experiences and landing pages in Figma and led content across LinkedIn, Instagram, TikTok, and campus channels.

Senior Marketing Manager at Listen2It

November 1, 2023 - September 1, 2024

Owned end-to-end GTM strategy and full-funnel marketing, delivering a 20% uplift in customer engagement and a 15% improvement in conversion over 10 months. Led product-focused marketing across website, blog, helpdesk content, and emails, increasing content output velocity while maintaining brand. Collaborated with UX/product to redesign onboarding flows, reducing friction and improving activation. Conducted competitor analysis and user journey mapping to sharpen positioning and messaging.

Freelance GTM Consultant at SmartCue · Recipeat · ImagoAI

January 1, 2023 - September 1, 2023

Embedded marketing advisor delivering end-to-end launch strategy, brand positioning, and growth execution. Led the SmartCue Product Hunt launch to #2 Product of the Day (700+ upvotes, 3,000+ visits) and built a reusable early-stage launch playbook. Drove ~20% increases in engagement and ~15% improvements in conversion, developing brand messaging, onboarding, and positioning from scratch in under 6 weeks per engagement. Executed social, content, lifecycle email, and cold outreach campaigns across three product categories.

Marketing Manager at Twimbit

November 1, 2020 - December 1, 2022

Founding marketing team member for a B2B SaaS research and intelligence platform. Led a global Product Hunt launch with 2,000+ visits, 71 premium sign-ups, and #4 Product of the Day. Expanded LinkedIn reach by 817K% and drove a 50% increase in sign-ups via self-managed Facebook ads and a 200% rise in website traffic through Google Search Ads. Built a customer-centric messaging framework that boosted engagement by 20% within one quarter and improved email open rates by 45% after strategy changes. Executed influencer campaigns delivering a 40% lift in social engagement and a 25% traffic boost, contributing to subscriber growth.

Creative Head (Contract) at Blusteak Media

July 1, 2020 - October 1, 2020

Led integrated digital campaigns for agency clients, achieving a 300% increase in organic reach and a 10% lift in client sales. Ran influencer campaigns targeting niche audiences with a 40% uplift in social engagement and a 25% increase in website traffic within three months.

Founder & Head of Marketing at Lemon Tea Creative

June 1, 2018 - June 1, 2020

Founded and scaled a digital marketing agency, directing growth, partnerships, and client acquisition. Delivered the 'I Bleed Red Not Blue' international social campaign with 80K+ organic engagements and national media coverage. Restructured influencer strategy, driving 25K+ follower growth and a 30% increase in client profits. Achieved an average 225% uplift in client digital presence and engagement, and led LGBTQIA+ awareness campaigns with 40K+ organic impressions and national recognition. Implemented SEO-driven content strategies and blog systems to improve organic reach.

Social Media Marketing Manager at Parel Creative

January 1, 2017 - May 1, 2018

Managed social media campaigns and strategy, contributing to brand presence and engagement for multiple clients.