Hi, I'm Marco Calace, a results-driven marketing analyst and growth-focused professional passionate about turning data into action. I bridge strategic marketing with hands-on execution across digital campaigns, ecommerce optimization, and retail brand activations to elevate customer engagement and drive measurable impact. Based in Santa Fe, Argentina, I thrive in fast-paced, collaborative environments where I can craft compelling brand stories, optimize digital experiences, and lead campaigns from concept to conversion. I'm energized by turning insights into growth, collaborating with creative teams, and delivering clear, actionable results that boost brand presence and customer acquisition.

Marco Calace

Hi, I'm Marco Calace, a results-driven marketing analyst and growth-focused professional passionate about turning data into action. I bridge strategic marketing with hands-on execution across digital campaigns, ecommerce optimization, and retail brand activations to elevate customer engagement and drive measurable impact. Based in Santa Fe, Argentina, I thrive in fast-paced, collaborative environments where I can craft compelling brand stories, optimize digital experiences, and lead campaigns from concept to conversion. I'm energized by turning insights into growth, collaborating with creative teams, and delivering clear, actionable results that boost brand presence and customer acquisition.

Available to hire

Hi, I’m Marco Calace, a results-driven marketing analyst and growth-focused professional passionate about turning data into action. I bridge strategic marketing with hands-on execution across digital campaigns, ecommerce optimization, and retail brand activations to elevate customer engagement and drive measurable impact. Based in Santa Fe, Argentina, I thrive in fast-paced, collaborative environments where I can craft compelling brand stories, optimize digital experiences, and lead campaigns from concept to conversion.

I’m energized by turning insights into growth, collaborating with creative teams, and delivering clear, actionable results that boost brand presence and customer acquisition.

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Language

English
Fluent
Spanish; Castilian
Fluent

Work Experience

Brand Representative / Activation at Cielo House
October 1, 2020 - Present
Brand activation, event logistics, customer engagement, live activations and premium brand presentation. Working in fast-paced, high-pressure environments with strong results; managing crowd interaction and maintaining high energy on-site.
Sales & Marketing Assistant (Sports Retail) at Sports Retail (Santa Fe, Argentina)
April 1, 2022 - April 1, 2024
Led ecommerce marketing campaigns using Facebook Ads, Email Marketing, Google Analytics, Data Studio, and Business Manager, focused on customer acquisition, engagement and sales growth. Analyzed campaign performance and customer behavior data to improve marketing effectiveness and conversion rates. Improved website UX, created automation funnels, implemented data-driven strategies.
Retail Assistant at Harbour Town
October 1, 2024 - August 1, 2025
Delivered premium customer service in a fast-paced retail environment; supported store KPIs through strong communication, upselling techniques and product knowledge.
Lead Generator / Sales Representative at Lead Source Pty Ltd
February 1, 2026 - Present
Lead generation and sales responsibilities in a casual role; engaging customers in premium retail settings, generating qualified leads and guiding customers through product features; delivering clear and engaging product explanations.

Education

Bachelor Degree at UCU University, Santa Fe, Argentina
January 11, 2030 - May 26, 2026
Digital Marketing Certificate at Google Digital Marketing
January 1, 2022 - May 26, 2026

Qualifications

Diploma in Business & Sales
January 11, 2030 - May 26, 2026
Digital Marketing Certificate (Google)
January 1, 2022 - May 26, 2026

Industry Experience

Media & Entertainment, Retail, Software & Internet, Education, Professional Services