Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Senior graphic designer and brand specialist with 15+ years of experience delivering visual identities, integrated campaigns and cross-channel creative across digital, social, retail and print. Founder of a boutique branding studio where I led 200+ brand identity projects end-to-end — from strategic positioning and naming through to full visual systems, brand guidelines and campaign execution. 👉 Before that, I spent a decade in advertising agencies as a Creative Director and Coordinator, leading campaigns for fashion retailers, supermarket chains and government clients across TV, radio, digital and print. Based in Melbourne, I hold a Permanent Resident Visa and am available immediately for senior design roles. I'm particularly drawn to brands where visual craft, strategic thinking and cultural relevance matter. 📌 Adobe Creative Suite · Figma · Brand Systems · Art Direction · Campaign Design · Team Leadership…Senior graphic designer and brand specialist with 15+ years of experience delivering visual identities, integrated campaigns and cross-channel creative across digital, social, retail and print. Founder of a boutique branding studio where I led 200+ brand identity projects end-to-end — from strategic positioning and naming through to full visual systems, brand guidelines and campaign execution. 👉 Before that, I spent a decade in advertising agencies as a Creative Director and Coordinator, leading campaigns for fashion retailers, supermarket chains and government clients across TV, radio, digital and print. Based in Melbourne, I hold a Permanent Resident Visa and am available immediately for senior design roles. I'm particularly drawn to brands where visual craft, strategic thinking and cultural relevance matter. 📌 Adobe Creative Suite · Figma · Brand Systems · Art Direction · Campaign Design · Team Leadership

Valesta Bertoldi

Graphic Designer, Brand Designer, Creative Director, +2





Senior graphic designer and brand specialist with 15+ years of experience delivering visual identities, integrated campaigns and cross-channel creative across digital, social, retail and print. Founder of a boutique branding studio where I led 200+ brand identity projects end-to-end — from strategic positioning and naming through to full visual systems, brand guidelines and campaign execution. 👉 Before that, I spent a decade in advertising agencies as a Creative Director and Coordinator, leading campaigns for fashion retailers, supermarket chains and government clients across TV, radio, digital and print. Based in Melbourne, I hold a Permanent Resident Visa and am available immediately for senior design roles. I'm particularly drawn to brands where visual craft, strategic thinking and cultural relevance matter. 📌 Adobe Creative Suite · Figma · Brand Systems · Art Direction · Campaign Design · Team Leadership…Senior graphic designer and brand specialist with 15+ years of experience delivering visual identities, integrated campaigns and cross-channel creative across digital, social, retail and print. Founder of a boutique branding studio where I led 200+ brand identity projects end-to-end — from strategic positioning and naming through to full visual systems, brand guidelines and campaign execution. 👉 Before that, I spent a decade in advertising agencies as a Creative Director and Coordinator, leading campaigns for fashion retailers, supermarket chains and government clients across TV, radio, digital and print. Based in Melbourne, I hold a Permanent Resident Visa and am available immediately for senior design roles. I'm particularly drawn to brands where visual craft, strategic thinking and cultural relevance matter. 📌 Adobe Creative Suite · Figma · Brand Systems · Art Direction · Campaign Design · Team Leadership

Available to hire

Senior graphic designer and brand specialist with 15+ years of experience delivering visual identities, integrated campaigns and cross-channel creative across digital, social, retail and print. Founder of a boutique branding studio where I led 200+ brand identity projects end-to-end — from strategic positioning and naming through to full visual systems, brand guidelines and campaign execution. 👉 Before that, I spent a decade in advertising agencies as a Creative Director and Coordinator, leading campaigns for fashion retailers, supermarket chains and government clients across TV, radio, digital and print.

Based in Melbourne, I hold a Permanent Resident Visa and am available immediately for senior design roles. I’m particularly drawn to brands where visual craft, strategic thinking and cultural relevance matter.

📌 Adobe Creative Suite · Figma · Brand Systems · Art Direction · Campaign Design · Team Leadership

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Graphic Designer and Marketing Coordinator at 4Voices

April 1, 2026 - Present

Volunteering at 4Voices to support social impact with marketing and design, developing reusable templates to streamline content creation, and producing print-ready materials such as flyers, brochures and signage.

Graphic Design Consultant at Self-employed

August 1, 2025 - Present

Leading visual identity redesign projects and developing engaging digital and print layouts for businesses and non-governmental organizations, delivering creative solutions that enhance brand recognition and effectively communicate organizational values.

Career Break (Maternity Leave) at Melbourne

November 1, 2023 - July 1, 2025

Career break for maternity leave.

Marketing Coordinator at Meta Design Studio

June 1, 2018 - October 1, 2023

Led day-to-day creative and marketing tasks, contributed to the development of visual communications across digital channels. Supported the creation and refinement of brand identity systems, including visual guidelines, naming elements and overall brand positioning. Assisted in planning and producing design assets for events, campaigns and promotional activities to enhance customer engagement.

Communication Specialist at Foco Propaganda

September 1, 2013 - June 1, 2018

Led the creative department, directing concept development, copywriting and end-to-end campaign execution across multiple channels. Managed project workflows, prioritised tasks and coordinated deliverables for a diverse client portfolio. Produced content for radio, TV, digital platforms and print, ensuring alignment with brand and marketing objectives. Conducted client briefings, managed expectations and tracked campaign performance to support continuous improvement. Guided creative teams to deliver high-quality work within deadlines.

Creative Coordinator at Única Propaganda e Publicidade

December 1, 2008 - August 1, 2013

Delivered integrated advertising campaigns across digital, print and broadcast channels, ensuring cohesive brand messaging. Managed end-to-end photo and video production, overseeing concept development, creative direction and final delivery. Developed copy and visual concepts to support brand communication, campaign storytelling and audience engagement.

Administrative Assistant at Gráfica e Editora Visográfica

January 1, 2006 - October 1, 2008

Provided customer service, prepared quotes and supported financial processes. Assisted with invoicing, accounting and HR-related tasks. Maintained internal organization and supported day-to-day administrative operations.