Valesta Bertoldi
Senior graphic designer and brand specialist with 15+ years of experience delivering visual identities, integrated campaigns and cross-channel creative across digital, social, retail and print.
About
Senior graphic designer and brand specialist with 15+ years of experience delivering visual identities, integrated campaigns and cross-channel creative across digital, social, retail and print. Founder of a boutique branding studio where I led 200+ brand identity projects end-to-end — from strategic positioning and naming through to full visual systems, brand guidelines and campaign execution. 👉 Before that, I spent a decade in advertising agencies as a Creative Director and Coordinator, leading campaigns for fashion retailers, supermarket chains and government clients across TV, radio, digital and print.
Based in Melbourne, I hold a Permanent Resident Visa and am available immediately for senior design roles. I’m particularly drawn to brands where visual craft, strategic thinking and cultural relevance matter.
📌 Adobe Creative Suite · Figma · Brand Systems · Art Direction · Campaign Design · Team Leadership
- 20 years' experience
- Joined May 2026
Industry experience
- Media & Entertainment
- Professional Services
- Retail
Work experience· 7 roles
Volunteering at 4Voices to support social impact with marketing and design, developing reusable templates to streamline content creation, and producing print-ready materials such as flyers, brochures and signage.
Leading visual identity redesign projects and developing engaging digital and print layouts for businesses and non-governmental organizations, delivering creative solutions that enhance brand recognition and effectively communicate organizational values.
Career break for maternity leave.
Education
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