Thembela Makhuba

Language

English
Fluent
Afrikaans
Advanced

Work Experience

Head of Social Media at Black Beauty Rosters
January 1, 2021 - Present
Increased the company’s social media audience by 100k across Instagram, Pinterest, TikTok and Threads; collaborated with New York Fashion Week to curate and produce content celebrating Black beauty professionals; authored a weekly marketing calendar and a digital asset management library for easy access across the team.
Creative Brand Director at Animal Talks Inc.
January 1, 2020 - January 1, 2023
Managed creative development and marketing campaigns, including email blasts that yielded open rates as high as 60%; drove brand growth and recognition; increased digital reach from 1k to 16k followers in one calendar year.
Remote Digital Consultant at Seen TV Los Angeles
January 1, 2017 - January 1, 2019
Collaborated with content-producing team to identify and film niche global stories for social publication; conducted in-depth investigative reporting covering global crises and environmentally friendly initiatives; partnered with the mobile journalism team to increase digital reach to over one million accounts.

Education

Bachelor of Technology in Journalism (Minor: Television & News Production) at Durban University of Technology
January 1, 2016 - January 1, 2020

Qualifications

The Fundamentals of Digital Marketing (Google)
January 11, 2030 - May 26, 2026
Content, Advertising & Social IMC Certificate (Northwestern University)
January 11, 2030 - May 26, 2026
Social Media Marketing Professional (Meta, In progress)
January 11, 2030 - May 26, 2026

Industry Experience

Media & Entertainment, Professional Services, Software & Internet