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Performance-driven content creator and social media strategist with 5+ years of experience producing high-performing short-form content across TikTok, Instagram, Facebook and YouTube. Specializing in on-camera storytelling, UGC, paid media creative, and social-first content strategy, with experience leading projects from ideation and scripting to filming, editing, publishing, and performance optimization. Skilled in developing platform-native content that balances brand storytelling with engagement, retention, and conversion, with content reaching millions of views across personal and brand channels.…Performance-driven content creator and social media strategist with 5+ years of experience producing high-performing short-form content across TikTok, Instagram, Facebook and YouTube. Specializing in on-camera storytelling, UGC, paid media creative, and social-first content strategy, with experience leading projects from ideation and scripting to filming, editing, publishing, and performance optimization. Skilled in developing platform-native content that balances brand storytelling with engagement, retention, and conversion, with content reaching millions of views across personal and brand channels.

Hannah Roye

Content Creator, Social Media Manager, Video Editor, +2

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Performance-driven content creator and social media strategist with 5+ years of experience producing high-performing short-form content across TikTok, Instagram, Facebook and YouTube. Specializing in on-camera storytelling, UGC, paid media creative, and social-first content strategy, with experience leading projects from ideation and scripting to filming, editing, publishing, and performance optimization. Skilled in developing platform-native content that balances brand storytelling with engagement, retention, and conversion, with content reaching millions of views across personal and brand channels.…Performance-driven content creator and social media strategist with 5+ years of experience producing high-performing short-form content across TikTok, Instagram, Facebook and YouTube. Specializing in on-camera storytelling, UGC, paid media creative, and social-first content strategy, with experience leading projects from ideation and scripting to filming, editing, publishing, and performance optimization. Skilled in developing platform-native content that balances brand storytelling with engagement, retention, and conversion, with content reaching millions of views across personal and brand channels.

Available to hire

Performance-driven content creator and social media strategist with 5+ years of experience producing high-performing short-form content across TikTok, Instagram, Facebook and YouTube. Specializing in on-camera storytelling, UGC, paid media creative, and social-first content strategy, with experience leading projects from ideation and scripting to filming, editing, publishing, and performance optimization.

Skilled in developing platform-native content that balances brand storytelling with engagement, retention, and conversion, with content reaching millions of views across personal and brand channels.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Visual Merchandiser at Forever 21

January 1, 2017 - January 1, 2020

Execute in-store visual merchandising and brand presentation initiatives, supporting floor layouts, product placement, outfit styling, and seasonal displays. Apply trend awareness, consumer behaviour insights, and sales performance data to inform merchandising decisions and optimize product visibility. Maintain visual standards and support the rollout of promotional campaigns and floor updates.

President at Western One Health Organization

January 1, 2025 - January 1, 2026

Act as primary on-camera talent across short-form video content for both personal and brand channels, specializing in experiential storytelling and brand-integrated campaigns. Partner directly with brands and agencies to pitch, script, and produce high-performing UGC and paid ad content aligned with client briefs, campaign goals, and brand messaging. Collaborate closely with brands throughout ideation, briefing, and revision processes, adapting creative direction based on feedback and campaign performance. Create performance-driven content optimized for engagement, retention, and conversion across TikTok, Instagram, and Facebook Reels. Oversee the full content production process from concept development and scripting to filming, editing, and final delivery. Execute content production in fast-paced environments with tight turnarounds, evolving creative direction, and multiple campaign deliverables.

VP Communications at Western One Health Organization

January 1, 2025 - January 1, 2026

Lead communications, branding, social media, and event strategy across multiple executive leadership roles within the organization; planned and executed campaigns, events, and promotional initiatives to drive audience engagement, community participation, and organizational growth; collaborated across executive teams to manage content creation, marketing strategy, event coordination, and cross-platform communications.

Director of Events at Western One Health Organization

January 1, 2024 - January 1, 2025

Planned and executed campaigns, events, and promotional initiatives to drive audience engagement, community participation, and organizational growth; collaborated across executive teams to manage content creation, marketing strategy, event coordination, and cross-platform communications.

Content Creator / UGC & Brand Video Specialist / On-Camera Host

January 1, 2019 - Present

Freelance role focused on creating on-camera hosted content, UGC and branded video, and strategy development for clients; responsibilities include ideation, briefing, producing high-performing content, and managing production across platforms.