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I am Sami Rassamny, a Marketing & Operations Director with over a decade of leadership experience driving growth and brand development across Canada, the Middle East, and Europe. I specialize in uniting marketing and operations to boost profitability, optimize supply chains, and expand market share through omnichannel campaigns that accelerate customer acquisition and ROI. My career spans private label packaging, automotive media buying, digital marketing, and e-commerce expansion. I thrive on building cross-functional teams, cultivating strong partnerships with retailers and distributors, and delivering measurable results.…I am Sami Rassamny, a Marketing & Operations Director with over a decade of leadership experience driving growth and brand development across Canada, the Middle East, and Europe. I specialize in uniting marketing and operations to boost profitability, optimize supply chains, and expand market share through omnichannel campaigns that accelerate customer acquisition and ROI. My career spans private label packaging, automotive media buying, digital marketing, and e-commerce expansion. I thrive on building cross-functional teams, cultivating strong partnerships with retailers and distributors, and delivering measurable results.

Sami Rassamny

Brand Strategist, Marketing Analyst, Project Manager, +2

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I am Sami Rassamny, a Marketing & Operations Director with over a decade of leadership experience driving growth and brand development across Canada, the Middle East, and Europe. I specialize in uniting marketing and operations to boost profitability, optimize supply chains, and expand market share through omnichannel campaigns that accelerate customer acquisition and ROI. My career spans private label packaging, automotive media buying, digital marketing, and e-commerce expansion. I thrive on building cross-functional teams, cultivating strong partnerships with retailers and distributors, and delivering measurable results.…I am Sami Rassamny, a Marketing & Operations Director with over a decade of leadership experience driving growth and brand development across Canada, the Middle East, and Europe. I specialize in uniting marketing and operations to boost profitability, optimize supply chains, and expand market share through omnichannel campaigns that accelerate customer acquisition and ROI. My career spans private label packaging, automotive media buying, digital marketing, and e-commerce expansion. I thrive on building cross-functional teams, cultivating strong partnerships with retailers and distributors, and delivering measurable results.

Available to hire

I am Sami Rassamny, a Marketing & Operations Director with over a decade of leadership experience driving growth and brand development across Canada, the Middle East, and Europe. I specialize in uniting marketing and operations to boost profitability, optimize supply chains, and expand market share through omnichannel campaigns that accelerate customer acquisition and ROI.

My career spans private label packaging, automotive media buying, digital marketing, and e-commerce expansion. I thrive on building cross-functional teams, cultivating strong partnerships with retailers and distributors, and delivering measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Marketing & Operations Manager at Morrow Eco-Packing

November 1, 2024 - Present

Leading brand development for foodservice and private label packaging, expanding national retail and distribution reach. Built strategic partnerships with Walmart, Sysco, and Costco to drive wholesale revenue growth. Directed strategic media planning and digital advertising for foodservice campaigns, achieving higher ROI. Oversaw SEO, PPC, and social media initiatives increasing website traffic and online conversions, and expanded e-commerce across Shopify, Amazon.ca, and Walmart.ca. Negotiated carrier contracts and optimized logistics to reduce freight costs while improving delivery reliability.

Leasing & Sales Consultant / Business Development at Sherway Nissan

January 1, 2024 - November 30, 2024

Managed full-cycle vehicle sales and financing, improving conversion rates through consultative selling and CRM optimization. Directed targeted media placements and social campaigns to boost showroom visits. Streamlined leasing and financing workflows with cross-functional teams to shorten turnaround times.

Product Advisor at Gyro Auto Group (Hyundai)

June 1, 2023 - December 31, 2023

Consistently exceeded sales targets through customer-focused engagement and retention programs. Supported local media planning and advertising to enhance Hyundai's market visibility and lead generation. Strengthened repeat business via structured after-sales programs.

Operations Director / Sales Manager at Marhaba Car Auction

September 1, 2022 - February 28, 2023

Directed live and online auction operations, driving revenue growth through digital engagement initiatives. Expanded client base into CIS and African regions. Introduced automation to streamline workflows and reduce operational errors.

Chief Operating Officer – VP Sales Manager at Stars Group

January 1, 2020 - May 31, 2022

Oversaw operations across MEP, Fire Safety, and Facility Management with full P&L accountability. Implemented cost reduction programs while maintaining service standards. Led 200+ employees, improving retention through leadership development. Secured significant new B2B contracts through strategic partnerships.

General Manager at DigiRobotics Technologies

March 1, 2017 - September 30, 2019

Directed international sales operations across UAE, KSA, and Europe, achieving substantial revenue growth. Implemented digital transformation and go-to-market strategies in five new territories. Collaborated on M&A integrations, aligning teams and reporting structures to boost efficiency.

General Manager – Emirates Media & Emirates Transport at Emirates Media & Emirates Transport (UAE)

January 1, 2013 - December 31, 2017

Led multiple divisions within a diversified operations portfolio, driving cross-functional performance and profitability while maintaining high service standards.

Group Marketing Director – Emirates Transport at Emirates Transport (UAE)

January 1, 2010 - December 31, 2013

Directed strategic marketing initiatives for the Emirates Transport group, strengthening brand presence and market reach within a broad portfolio of services.

General Manager – Emirates Logistics at Emirates Logistics (UAE)

January 1, 2009 - December 31, 2010

Managed logistics operations and service delivery, focusing on efficiency and reliability across multiple sites and clients.

Business Development Manager – Jafza & EZW at Dubai World (UAE)

January 1, 2007 - December 31, 2009

Developed new business opportunities within Jafza and EZW, expanding client base and driving revenue growth for the organization.

Senior Business Development Manager – AlMazrouri Medical & Chemicals at AlMazrouri Medical & Chemicals (UAE)

January 1, 2007 - December 31, 2007

Generated leads and built strategic relationships to support revenue expansion in the medical and chemical sectors.

Chief Operations Manager at Rasamny Younis Motor Company

January 1, 1998 - December 31, 2007

Managed operations for automotive dealership and related services, driving process improvements and team performance.