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I am a Senior Product Designer with 15+ years of experience delivering commercially successful textile, graphic design and surface for the ceramic industry. I specialize in transforming cultural narratives and global trend insights into contemporary, market-driven collections for interior, fashion, and architectural applications. I am known for leading end-to-end design processes from concept to production, improving workflow efficiency, and delivering high-impact outcomes through close collaboration with cross-functional and production teams. In addition to my core expertise, I bring strong capabilities in graphic design, branding, and packaging, applying a holistic product design approach from ideation to final presentation. I have produced social media content, visual assets for print, and presentation design to ensure cohesive brand communication across touchpoints. I combine creative direction with commercial awareness and research-led design thinking to translate brand vision into cohesive, scalable product ranges across diverse markets.…I am a Senior Product Designer with 15+ years of experience delivering commercially successful textile, graphic design and surface for the ceramic industry. I specialize in transforming cultural narratives and global trend insights into contemporary, market-driven collections for interior, fashion, and architectural applications. I am known for leading end-to-end design processes from concept to production, improving workflow efficiency, and delivering high-impact outcomes through close collaboration with cross-functional and production teams. In addition to my core expertise, I bring strong capabilities in graphic design, branding, and packaging, applying a holistic product design approach from ideation to final presentation. I have produced social media content, visual assets for print, and presentation design to ensure cohesive brand communication across touchpoints. I combine creative direction with commercial awareness and research-led design thinking to translate brand vision into cohesive, scalable product ranges across diverse markets.

Sara Saeidi

Product Designer, Graphic Designer, Designer, +2

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I am a Senior Product Designer with 15+ years of experience delivering commercially successful textile, graphic design and surface for the ceramic industry. I specialize in transforming cultural narratives and global trend insights into contemporary, market-driven collections for interior, fashion, and architectural applications. I am known for leading end-to-end design processes from concept to production, improving workflow efficiency, and delivering high-impact outcomes through close collaboration with cross-functional and production teams. In addition to my core expertise, I bring strong capabilities in graphic design, branding, and packaging, applying a holistic product design approach from ideation to final presentation. I have produced social media content, visual assets for print, and presentation design to ensure cohesive brand communication across touchpoints. I combine creative direction with commercial awareness and research-led design thinking to translate brand vision into cohesive, scalable product ranges across diverse markets.…I am a Senior Product Designer with 15+ years of experience delivering commercially successful textile, graphic design and surface for the ceramic industry. I specialize in transforming cultural narratives and global trend insights into contemporary, market-driven collections for interior, fashion, and architectural applications. I am known for leading end-to-end design processes from concept to production, improving workflow efficiency, and delivering high-impact outcomes through close collaboration with cross-functional and production teams. In addition to my core expertise, I bring strong capabilities in graphic design, branding, and packaging, applying a holistic product design approach from ideation to final presentation. I have produced social media content, visual assets for print, and presentation design to ensure cohesive brand communication across touchpoints. I combine creative direction with commercial awareness and research-led design thinking to translate brand vision into cohesive, scalable product ranges across diverse markets.

Available to hire

I am a Senior Product Designer with 15+ years of experience delivering commercially successful textile, graphic design and surface for the ceramic industry. I specialize in transforming cultural narratives and global trend insights into contemporary, market-driven collections for interior, fashion, and architectural applications.

I am known for leading end-to-end design processes from concept to production, improving workflow efficiency, and delivering high-impact outcomes through close collaboration with cross-functional and production teams. In addition to my core expertise, I bring strong capabilities in graphic design, branding, and packaging, applying a holistic product design approach from ideation to final presentation. I have produced social media content, visual assets for print, and presentation design to ensure cohesive brand communication across touchpoints. I combine creative direction with commercial awareness and research-led design thinking to translate brand vision into cohesive, scalable product ranges across diverse markets.

Skills

Product Design

Brand Identity

Branding

Experience Level

Product Design

Expert

Brand Identity

Expert

Branding

Expert

Work Experience

Senior Product Designer (Contract / Project-Based) at Al-Murad Ltd

November 1, 2024 - November 1, 2025

Led seasonal tile collections from concept to production, translating trend research into commercially driven design solutions and complete design packages. Outcomes: reduced design revision cycles through clearer, more strategic concept presentations; delivered market-relevant collections aligned with UK and international customer preferences, increasing client approval rates; increased sales performance by 40% through market-relevant, trend-led collections aligned with customer needs.

Senior Product Designer (Contract / Project-Based) at Porcellan

January 1, 2025 - May 1, 2025

Led seasonal tile collections from concept to production, translating trend research into commercially driven design solutions and complete design packages.

Events Operations Manager at Sabzagaman Charity

October 1, 2025 - January 1, 2026

Planned cultural events and exhibitions to boost engagement and visibility; designed catalogues and brand-aligned communication assets ensuring consistent visual identity.

Graphic Designer (Freelance) - Branding & Marketing at London Ultrasound

January 1, 2025 - Present

Developed visual identity and structured social media content strategy.

Graphic Designer (Freelance) - Branding & Marketing at Mehri Publications

January 1, 2025 - Present

Designed editorial layouts and publication materials for print and digital formats.

Product Design Manager / Senior Graphic Designer at Multiple Tile and Ceramic Manufactures Brands: Hafez, Goldis, Irana, Tabriz, Mahceram, Sharara, Iran

January 1, 2013 - January 1, 2023

Managed full product lifecycle from concept to production across brands, delivering 300+ culturally inspired collections aligned with contemporary design trends and brand identity.

Textile Designer at Harir Semnan, Goharbaft, Fliver Textile, Artsin Design Studio

January 1, 2008 - December 1, 2018

Developed textile collections for fashion and interiors, reinterpreting Persian motifs into contemporary, market-ready designs. Ensured technical accuracy and print quality through close collaboration with production teams.

Workshop Instructor – Design & Branding at Independent (London and Iran)

January 1, 2022 - January 1, 2022

Delivered design and branding workshops in London and Iran.

Lecturer – Textile Design & Career Development at Iran

January 1, 2011 - January 1, 2022

Lectured on textile design and career development to students.