Social content strategy & creative production for a national lifestyle brand with 150+ locations. Full P&L ownership of Instagram and TikTok creative pipeline across a $300K+ annual campaign budget. Drove 40% YoY growth in community engagement by architecting a social-first campaign framework across Instagram and TikTok, outperforming category benchmarks by 2x. Scaled monthly content output 3x (to 20+ short-form videos/month) by building a repeatable UGC production system with templated briefs, trend playbooks, and a vetted creator bench without adding headcount. Produced 50+ digital assets per quarter across 10+ product launches annually, maintaining 100% brand consistency across all touchpoints. Managed a 5-person freelance creative team, implementing an Asana-based workflow that cut revision cycles by 35% and delivered 95%+ on-time asset completion. Improved average content engagement rate by 28% through systematic A/B testing of formats, hooks, and CTAs using Meta Business Suite an

Digital Creator Recruitment & Brand Partnerships Specialist at Starbucks Reserve

March 1, 2021 - December 31, 2023

Built and managed the creator acquisition pipeline for Starbucks Reserve's seasonal campaign calendar; 15+ active brand partnerships and $200K+ in partnership spend at any given time. Reduced creator onboarding time by 20% by designing a structured recruitment system for 30+ creators per season, with standardized vetting criteria, contract templates, and brief frameworks that became the team standard. Maintained 100% on-deadline campaign launch rate across 5+ seasonal initiatives by building a deliverable tracker for 60+ active creators, surfacing risks 2+ weeks before deadlines. Increased sponsored content compliance by 45% and cut re-shoot requests by 60% through a creator coaching program with brand-standard guidelines and approval checkpoints. Negotiated and managed 15+ simultaneous brand partnerships, achieving on-schedule activation for 90%+ of campaigns. Built performance reporting infrastructure across 60+ creators, generating quarterly insights that directly informed $150K+ in

Marketing Associate at Shop SCAD

January 1, 2020 - February 1, 2021

Digital campaign strategy and cross-functional asset production for SCAD's retail and brand marketing division. Improved overall campaign engagement by 22% by analysing weekly performance across 4 digital channels and reallocating budget toward highest-ROI placements. Cut approval cycle time by 30% by streamlining cross-functional briefs between design, product, and marketing teams. Increased audience connection metrics by 15% by co-developing editorial content frameworks later adopted across 2 additional SCAD departments.