Strategic Marketing Manager with 5+ years of experience across luxury hospitality, lifestyle and experiential brands in Bali. Specialized in brand positioning, digital growth, PR communications, SEO/SEM strategy and high-value partnership development within competitive hospitality markets. Currently leading marketing initiatives for Ulaman Eco Luxury Resort, overseeing integrated campaigns across digital, PR, influencer collaborations and direct booking performance strategies. Experienced in managing international media exposure, large-scale brand campaigns, crisis communication and luxury audience targeting across APAC, Australia and international markets.…

RISMA HARDIYANTI

Strategic Marketing Manager with 5+ years of experience across luxury hospitality, lifestyle and experiential brands in Bali. Specialized in brand positioning, digital growth, PR communications, SEO/SEM strategy and high-value partnership development within competitive hospitality markets. Currently leading marketing initiatives for Ulaman Eco Luxury Resort, overseeing integrated campaigns across digital, PR, influencer collaborations and direct booking performance strategies. Experienced in managing international media exposure, large-scale brand campaigns, crisis communication and luxury audience targeting across APAC, Australia and international markets.…

Available to hire

Strategic Marketing Manager with 5+ years of experience across luxury hospitality, lifestyle and experiential brands in Bali.

Specialized in brand positioning, digital growth, PR communications, SEO/SEM strategy and high-value partnership development within competitive hospitality markets.

Currently leading marketing initiatives for Ulaman Eco Luxury Resort, overseeing integrated campaigns across digital, PR, influencer collaborations and direct booking performance strategies.

Experienced in managing international media exposure, large-scale brand campaigns, crisis communication and luxury audience targeting across APAC, Australia and international markets.

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Language

English
Fluent
Indonesian
Fluent

Work Experience

Marketing Manager at Ulaman Eco Luxury Resort & Sandikala Villas
August 1, 2024 - Present
Lead integrated marketing strategy, influencer partnerships, SEO/SEM performance, campaign analytics and crisis communication initiatives across luxury hospitality brands. Promoted from Assistant PR & Marcom Manager within one year in recognition of leadership performance and strategic contribution to brand growth.
Assistant Marketing Manager & Event Coordinator at Lay Day Hostel, Tusk Restaurant & Black Betty Bar, Uluwatu
February 1, 2024 - August 31, 2024
Managed marketing calendars, event activations and audience engagement campaigns across interconnected lifestyle hospitality brands targeting the Uluwatu market segment.
PR Manager & Assistant Social Media Manager at Kalli Marshal Agency, Bali
January 1, 2023 - January 1, 2024
Managed PR campaigns, media relations and digital engagement strategies for hospitality and lifestyle clients.
Executive Secretary & Social Media Specialist at The Capital Hotel & Resort, Bali
January 1, 2022 - January 1, 2023
Supported executive management while producing branded digital marketing materials and hospitality campaigns.
Public Relations & Event Promoter at Engine Room, Shishi & Orbit Club, Bali
January 1, 2020 - January 1, 2022
Managed nightlife promotions, partnerships and audience engagement campaigns.
Hotel Secretary Trainee (GM’s Office) at Sense Sunset Seminyak Hotel, Bali
January 1, 2018 - January 1, 2019
Hotel secretary trainee supporting GM's office with administrative and secretarial tasks.

Education

Bachelor of English Literature at Mahasaraswati University, Bali
January 1, 2020 - January 1, 2024
Diploma in Tourism at Triatma Jaya Vocational School, Bali
January 1, 2017 - January 1, 2020

Qualifications

Add your qualifications or awards here.

Industry Experience

Travel & Hospitality, Media & Entertainment