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Hi, I’m Alli Vellucci, a Senior Social Media Manager specializing in content strategy and audience growth for premier sports brands. I lead end-to-end social programs across major properties like Sunday Night Football, NBC Olympics, and the PGA TOUR, turning live moments into fan-forward storytelling that drives engagement and ticket sales. I’m built on a foundation of data-driven storytelling and cross-functional collaboration, working with media relations, production, and marketing teams to grow audiences and shape cultural relevance. I recently earned a Harvard Business School Online Certificate in Strategy Execution and continuously pursue innovative, platform-specific content that resonates with fans.…Hi, I’m Alli Vellucci, a Senior Social Media Manager specializing in content strategy and audience growth for premier sports brands. I lead end-to-end social programs across major properties like Sunday Night Football, NBC Olympics, and the PGA TOUR, turning live moments into fan-forward storytelling that drives engagement and ticket sales. I’m built on a foundation of data-driven storytelling and cross-functional collaboration, working with media relations, production, and marketing teams to grow audiences and shape cultural relevance. I recently earned a Harvard Business School Online Certificate in Strategy Execution and continuously pursue innovative, platform-specific content that resonates with fans.

Alli V

Social Media Manager, Content Strategist, Content Creator, +2

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Hi, I’m Alli Vellucci, a Senior Social Media Manager specializing in content strategy and audience growth for premier sports brands. I lead end-to-end social programs across major properties like Sunday Night Football, NBC Olympics, and the PGA TOUR, turning live moments into fan-forward storytelling that drives engagement and ticket sales. I’m built on a foundation of data-driven storytelling and cross-functional collaboration, working with media relations, production, and marketing teams to grow audiences and shape cultural relevance. I recently earned a Harvard Business School Online Certificate in Strategy Execution and continuously pursue innovative, platform-specific content that resonates with fans.…Hi, I’m Alli Vellucci, a Senior Social Media Manager specializing in content strategy and audience growth for premier sports brands. I lead end-to-end social programs across major properties like Sunday Night Football, NBC Olympics, and the PGA TOUR, turning live moments into fan-forward storytelling that drives engagement and ticket sales. I’m built on a foundation of data-driven storytelling and cross-functional collaboration, working with media relations, production, and marketing teams to grow audiences and shape cultural relevance. I recently earned a Harvard Business School Online Certificate in Strategy Execution and continuously pursue innovative, platform-specific content that resonates with fans.

Available to hire

Hi, I’m Alli Vellucci, a Senior Social Media Manager specializing in content strategy and audience growth for premier sports brands. I lead end-to-end social programs across major properties like Sunday Night Football, NBC Olympics, and the PGA TOUR, turning live moments into fan-forward storytelling that drives engagement and ticket sales.

I’m built on a foundation of data-driven storytelling and cross-functional collaboration, working with media relations, production, and marketing teams to grow audiences and shape cultural relevance. I recently earned a Harvard Business School Online Certificate in Strategy Execution and continuously pursue innovative, platform-specific content that resonates with fans.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Lead Production Director, Videographer & Editor at PGA TOUR

January 1, 2025 - Present

Managed social strategy and produced tournament content across social and digital ecosystems for PGA TOUR-owned assets. Created fan-forward storytelling, edited video content, and produced tournament website content. Collaborated with tournament directors, players and internal teams; developed tournament website content using EM Franklin CMS.

Senior Social Media Manager at NBC Sports (NBC Olympics, Sunday Night Football)

January 1, 2018 - January 1, 2021

Led daily social content and in-game storytelling across major properties including Sunday Night Football, Super Bowl LIX, NBC Olympics, and Milan Cortina 2026. Built audience growth strategies delivering 4.4B+ impressions, 2.3B video views and 144M engagements; contributed to 1.4M new followers.