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I am Michaela Hoyle, a Senior Designer and Creative Lead with extensive experience delivering high-impact, multi-channel creative across digital, print, campaigns and events. I lead creative direction, manage studio workflows and ensure outputs align with brand strategy and business goals. I translate complex briefs into clear, engaging designs across diverse channels, helping brands grow, engage audiences and drive commercial impact. Highlights of my work include leading branding across six brands, introducing motion and video to storytelling, and improving studio efficiency by around 25%. I also managed budgets over £200k, delivered campaigns for large-scale events, and built collaborative teams. I enjoy refining processes, presenting concepts to senior leadership, and developing internal brand advocacy to support business growth.…I am Michaela Hoyle, a Senior Designer and Creative Lead with extensive experience delivering high-impact, multi-channel creative across digital, print, campaigns and events. I lead creative direction, manage studio workflows and ensure outputs align with brand strategy and business goals. I translate complex briefs into clear, engaging designs across diverse channels, helping brands grow, engage audiences and drive commercial impact. Highlights of my work include leading branding across six brands, introducing motion and video to storytelling, and improving studio efficiency by around 25%. I also managed budgets over £200k, delivered campaigns for large-scale events, and built collaborative teams. I enjoy refining processes, presenting concepts to senior leadership, and developing internal brand advocacy to support business growth.

Michaela Hoyle

Brand Designer, Graphic Designer, Designer, +1

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I am Michaela Hoyle, a Senior Designer and Creative Lead with extensive experience delivering high-impact, multi-channel creative across digital, print, campaigns and events. I lead creative direction, manage studio workflows and ensure outputs align with brand strategy and business goals. I translate complex briefs into clear, engaging designs across diverse channels, helping brands grow, engage audiences and drive commercial impact. Highlights of my work include leading branding across six brands, introducing motion and video to storytelling, and improving studio efficiency by around 25%. I also managed budgets over £200k, delivered campaigns for large-scale events, and built collaborative teams. I enjoy refining processes, presenting concepts to senior leadership, and developing internal brand advocacy to support business growth.…I am Michaela Hoyle, a Senior Designer and Creative Lead with extensive experience delivering high-impact, multi-channel creative across digital, print, campaigns and events. I lead creative direction, manage studio workflows and ensure outputs align with brand strategy and business goals. I translate complex briefs into clear, engaging designs across diverse channels, helping brands grow, engage audiences and drive commercial impact. Highlights of my work include leading branding across six brands, introducing motion and video to storytelling, and improving studio efficiency by around 25%. I also managed budgets over £200k, delivered campaigns for large-scale events, and built collaborative teams. I enjoy refining processes, presenting concepts to senior leadership, and developing internal brand advocacy to support business growth.

Available to hire

I am Michaela Hoyle, a Senior Designer and Creative Lead with extensive experience delivering high-impact, multi-channel creative across digital, print, campaigns and events. I lead creative direction, manage studio workflows and ensure outputs align with brand strategy and business goals. I translate complex briefs into clear, engaging designs across diverse channels, helping brands grow, engage audiences and drive commercial impact.

Highlights of my work include leading branding across six brands, introducing motion and video to storytelling, and improving studio efficiency by around 25%. I also managed budgets over £200k, delivered campaigns for large-scale events, and built collaborative teams. I enjoy refining processes, presenting concepts to senior leadership, and developing internal brand advocacy to support business growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Head of Chamber Communications at East Lancashire Chamber of Commerce

January 1, 2024 - January 1, 2026

Led the creative studio responsible for delivering brand and campaign work across six organisational brands, supporting internal stakeholders and commercial clients. Directed creative strategy and acted as brand guardian across all campaign collateral. Delivered multi-channel campaigns across digital, email, print, social and events. Designed digital and printed marketing material to support business development. Managed studio workflow, briefing processes and project delivery. Assessed briefs and developed clear delivery plans and timeliness. Oversaw quality control, reviewing all creative before release. Managed relationships with external agencies and suppliers. Presented concepts and campaign ideas to senior leadership and stakeholders. Managed a team of five designers and marketers.

Communications Department Manager at East Lancashire Chamber of Commerce

June 1, 2022 - January 1, 2024

Led creative direction across six brands within the Chamber, delivering multi-channel campaigns across digital, email, print, social and events. Developed brand guidelines, produced marketing materials to support business development, and oversaw project delivery. Implemented briefing processes and workflow improvements to ensure timely, high-quality outputs. Managed external agencies and suppliers, and presented concepts to senior leadership to secure buy-in. Guided a team of designers and marketers, fostering collaboration and high performance.

Graphic Designer at East Lancashire Chamber of Commerce

May 1, 2019 - June 1, 2022

Delivered digital and printed marketing materials; supported business development; designed marketing materials; managed workflow. Created digital and printed marketing assets to support campaigns across multiple channels and stakeholders. Collaborated with internal teams and external agencies to maintain brand consistency and quality.

Graphic Designer at Capture Education UK

September 1, 2018 - July 1, 2020

Delivered digital-first creative and campaign assets across web, mobile and social platforms. Designed assets for digital marketing campaigns across multiple platforms. Developed UI/UX designs for mobile applications. Created visual concepts and storytelling for campaigns. Produced exhibition and campaign materials and updated WordPress websites. Supported integrated campaigns across digital and physical touchpoints. Introduced motion graphics and video capability to enhance storytelling and reduce reliance on external suppliers.

Freelance Graphic Designer at Self-Employed

February 1, 2017 - September 1, 2018

Delivered creative solutions for agencies and SMEs across branding, campaigns and digital design. Managed projects from concept through to delivery, acted as primary client contact, translated briefs into creative solutions. Delivered branding, marketing materials, social content and websites. Managed budgets and timelines across multiple concurrent projects.

Creative Assistant: Design & Events at Accross College

October 1, 2014 - February 1, 2017

Supported high-volume campaign delivery across education marketing. Designed campaign materials across print, digital and social. Produced large-scale publications (100+ page prospectuses). Managed event branding and promotional materials. Coordinated with printers and external suppliers.

Graphic Designer at Urbansoul Design

October 1, 2006 - May 1, 2011

Worked within a fast-paced creative studio delivering branding and design projects for a diverse client base. Developed brand identities from concept to implementation. Delivered print and digital design projects. Managed multiple projects simultaneously. Produced complex publications and campaign materials.