Available to hire
I am a dynamic Programmatic Campaign Manager with 7 years of experience driving high-impact digital advertising initiatives for global clients across Asia, North America, and the UK. I excel at developing innovative marketing strategies, optimising performance, and leveraging programmatic expertise to accelerate business growth.
I have a proven track record building and leading high-performing teams, fostering strategic industry relationships, and transforming underperforming marketing functions with data-driven solutions and operational excellence.
Experience Level
Work Experience
Senior Campaign Manager at Atidiv
April 1, 2025 - September 1, 2025Led a high-performing team of campaign managers, strategically allocating workload to ensure consistent, high-quality campaign delivery across 200+ campaigns monthly on YouTube, Video, and Display. Turned campaign goals and audience insights into clear execution strategies, driving efficient delegation and improved performance. Ensured client-aligned campaigns through rigorous QA and performance monitoring, and directed optimization with daily performance reviews achieving a 40% uplift in CTR, 35% increase in conversions, 50% reduction in CPM, and maintaining VCR above client benchmarks. Produced KPI-aligned reporting that unlocked $1.5M+ in incremental revenue and identified scale opportunities to sustain 90%+ reach and frequency.
Group Head – Media at Grapes Digital Private Limited
August 1, 2021 - August 1, 2024Managed end-to-end campaigns across Display & Video 360, Campaign Manager, and Meta, optimising 20 campaigns/month to achieve KPIs and delivering 50%+ reduction in CPM. Led a team of supervisors, delegating tasks, ensuring quality execution, and mentoring for professional growth. Served as primary client liaison, interpreting briefs, sharing insights, and identifying upsell opportunities that generated $1.74 million+ incremental revenue. Coordinated with cross-functional teams to ensure timely, accurate delivery of all campaigns and reports. Built automated Data Studio dashboards to improve reporting accuracy and established programmatic deals between advertisers and publishers to drive performance improvements.
Programmatic Ad Operations Specialist at Joveo Technologies
October 1, 2020 - August 1, 2021Managed end-to-end job advertising campaigns on Mojo for UK recruitment clients, optimising performance to achieve 30% lower CPA and 25% lower CPC across high-volume hiring campaigns. Collaborated closely with creative teams and publishers to develop targeted audience segments and tailor messaging, boosting qualified applicant volume by 40%. Executed data-driven paid media strategies - display, video, and job ads - to deliver 10K+ monthly applications, significantly improving client hiring funnels. Built and refined job-seeker audiences through the Audience Portal, increasing targeting accuracy and improving conversion efficiency. Managed budgets, created quotations, and produced detailed performance reports, ensuring 100% attainment of client hiring KPIs and recruitment deadlines. Developed advertising and brand communication for leading UK recruitment clients, enhancing visibility and applicant engagement.
Associate Process Manager for Ad Operations at eClerx Services LTD
September 1, 2019 - August 1, 2020Produced and audited UAT test scenarios and scripts, ensuring smooth product sign-off and accurate validation. Performed performance testing on mobile and desktop and identified key issues before launch. Audited 300+ tracking tags (GA, Meta, Floodlights) across APAC and LATAM to ensure correct event firing and clean data. Trafficked and QA’d display, mobile, pre-roll, and retargeting campaigns, resolving discrepancies and improving delivery accuracy. Generated ad-hoc performance reports and guided clients on achieving marketing goals and improving campaign results. Created and managed custom audiences in GA360 and Facebook Business Manager for APAC and LATAM. Served as POC for access management, handling 500+ user access requests across GA, Meta, DV360, CM, and Google Ads. Analyzed campaign performance via DV360, DCM, GA, and Meta to support optimisation strategies.
Business Operations Associate at ACCENTURE PRIVATE SOLUTIONS
July 1, 2017 - August 1, 2019Supported agencies and advertisers across EMEA by managing and optimising campaigns through DV360 and CM360, ensuring accurate setup and smooth delivery. Troubleshot a wide range of issues, including ad rejections, underdelivery, no-delivery, overspend, tracking discrepancies, low clicks/conversions, and user access concerns, providing swift resolutions to account managers and clients. Reviewed and analysed campaign quality, performance trends, and pacing, recommending optimisations across bids, budgets, targeting, and viewability. Resolved technical issues related to Insertion Orders, Line Items, and Creatives, as well as serving problems for banner, rich media, video, and mobile formats. Handled DV360–DCM and DV360–3rd party discrepancies (clicks, impressions, billing) to ensure accurate reporting and reconciliation. Provided requested reports - including inventory availability, billing, audience performance, and pacing reports - to enable data-driven decision-making. Contributed
Education
Qualifications
Industry Experience
Media & Entertainment, Professional Services
Experience Level
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