Hi, I’m Lena Shagieva, a Senior Communication and Presentation Designer with 14+ years of experience turning complex ideas into clear, compelling visuals. I’ve led design for pitch decks, investor narratives, brand systems, and product experiences across Europe and North America, helping startups and established brands tell their stories with impact. I’ve helped clients raise over $50M in funding through pitch decks, investor narratives, and brand systems, and designed the TED Talk 'A Vision of Crimes in the Future' by Marc Goodman (4M+ views on TED.com). I thrive at the intersection of design, storytelling, and technology, and I enjoy building AI-assisted workflows to accelerate delivery without sacrificing craft.

Lena Shagieva

Hi, I’m Lena Shagieva, a Senior Communication and Presentation Designer with 14+ years of experience turning complex ideas into clear, compelling visuals. I’ve led design for pitch decks, investor narratives, brand systems, and product experiences across Europe and North America, helping startups and established brands tell their stories with impact. I’ve helped clients raise over $50M in funding through pitch decks, investor narratives, and brand systems, and designed the TED Talk 'A Vision of Crimes in the Future' by Marc Goodman (4M+ views on TED.com). I thrive at the intersection of design, storytelling, and technology, and I enjoy building AI-assisted workflows to accelerate delivery without sacrificing craft.

Available to hire

Hi, I’m Lena Shagieva, a Senior Communication and Presentation Designer with 14+ years of experience turning complex ideas into clear, compelling visuals. I’ve led design for pitch decks, investor narratives, brand systems, and product experiences across Europe and North America, helping startups and established brands tell their stories with impact.

I’ve helped clients raise over $50M in funding through pitch decks, investor narratives, and brand systems, and designed the TED Talk ‘A Vision of Crimes in the Future’ by Marc Goodman (4M+ views on TED.com). I thrive at the intersection of design, storytelling, and technology, and I enjoy building AI-assisted workflows to accelerate delivery without sacrificing craft.

See more

Language

English
Fluent
Russian
Fluent
Spanish; Castilian
Beginner

Work Experience

Founder / Independent Design Consultant at Independent Design Consulting Practice
January 1, 2013 - Present
Independent design consulting practice serving founders and venture-backed companies on pitch decks, investor narratives, and brand systems (by referral only). Designed 100+ pitch decks, investor presentations, and brand systems for clients across Europe and the US. Clients raised $50M+ cumulatively from seed to Series B using materials designed in this practice. Selected clients: Google, Sber, Noodome, Sensemitter, Reforma Health, Heron Labs, and 50+ early-stage startups. Operated an AI-first production workflow using Midjourney, Exactly.ai, Claude, and Cursor to shorten turnaround without sacrificing craft.
Co-Founder & Senior Product Design Lead at PreggoApp
March 1, 2022 - Present
FemTech mobile startup building an AI-powered pregnancy companion with AR features and clinical partner integrations; Station F FemTech alumnus. Designed full product UX from zero to MVP, including onboarding, engagement flows, AR features, and clinical partner integrations. Built and led a cross-functional remote team of 8 (developers, 3D artists, social media, B2B sales). Secured 250,000+ EUR in early funding through investor storytelling, pitch design, and accelerator applications. Improved user retention by 35% through iterative redesign of daily check-in flows based on behavioral analytics.
Head of Design (Senior Design Leadership) at SkyLab Technologies
March 1, 2022 - March 1, 2023
AI product studio building tools for creative professionals and ecommerce clients; headquarter in Vancouver, remote. Led end-to-end design for two AI-powered products (mobile + desktop) serving creative professionals and ecommerce clients. Built and maintained a cross-functional remote team of 8 (developers, 3D artists, social media, B2B sales). Secured 250,000+ EUR in early funding through investor storytelling, pitch design, and accelerator applications. Improved user retention by 35% through iterative redesign of daily check-in flows based on behavioral analytics.
Chief Marketing Officer (CMO) at SberZvuk (Zvuk)
September 1, 2016 - February 1, 2018
C-level role reporting to CEO, owning brand, growth, and product marketing during the pre-acquisition era. Implemented paid product features that generated 24% of total organic revenue. Acquired close to 1M new users through free distribution channels only (zero paid acquisition budget). Owned brand, PR, content, and partnerships across all external communications.
Head of Brand Partnerships at Zvuk / Dream Industries
August 1, 2013 - August 1, 2016
Dream Industries is the holding company that owns Zvuk and Bookmate. Pioneered branded content in music streaming as a tool for global brands. Secured partnerships with Kit Kat, YSL, Lay's, Huawei, Balmain, L’Oréal, BBDO, and OMD. Produced all pitch and presentation materials that secured millions in investment and 15M users in distribution for Zvuk and Bookmate.
Art Director & Senior Presentation Designer at Singularity University
June 1, 2011 - November 1, 2012
Silicon Valley think tank accelerator for exponential technologies. Designed the TED Talk 'A Vision of Crimes in the Future' by Marc Goodman (4M+ views on TED.com). Redesigned the web presence and graphic identity of Singularity University. Created promotional, pitch, and investor materials for 14+ startups going through the Singularity University accelerator program.

Education

BA (Hons) Graphic Design at British Higher School of Art & Design / University of Hertfordshire
January 1, 2008 - January 1, 2013

Qualifications

Station F FemTech alumna (2024 cohort)
January 11, 2030 - May 27, 2026

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Education, Healthcare