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I'm a creative social media and fashion storytelling specialist with hands-on experience in end-to-end Instagram content, from ideation to shoot production and posting. At Tray a Health, I built a 100+ post cadence, grew followers to 500K+, and boosted monthly reach and engagement through data-driven campaigns across dermatology, Ayurveda, and nutrition-led content. My background in fashion styling, combined with formal training in management and marketing, fuels my ability to craft cohesive brand narratives. I excel at in-house shoots, mood boards, coordinating teams, and delivering on-brand content across social and PR channels, with proficiency in Canva, Instagram Insights, and Meta Business Suite.…I'm a creative social media and fashion storytelling specialist with hands-on experience in end-to-end Instagram content, from ideation to shoot production and posting. At Tray a Health, I built a 100+ post cadence, grew followers to 500K+, and boosted monthly reach and engagement through data-driven campaigns across dermatology, Ayurveda, and nutrition-led content. My background in fashion styling, combined with formal training in management and marketing, fuels my ability to craft cohesive brand narratives. I excel at in-house shoots, mood boards, coordinating teams, and delivering on-brand content across social and PR channels, with proficiency in Canva, Instagram Insights, and Meta Business Suite.

Diya Gupta

Social Media Manager, Content Producer, Stylist, +2

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I'm a creative social media and fashion storytelling specialist with hands-on experience in end-to-end Instagram content, from ideation to shoot production and posting. At Tray a Health, I built a 100+ post cadence, grew followers to 500K+, and boosted monthly reach and engagement through data-driven campaigns across dermatology, Ayurveda, and nutrition-led content. My background in fashion styling, combined with formal training in management and marketing, fuels my ability to craft cohesive brand narratives. I excel at in-house shoots, mood boards, coordinating teams, and delivering on-brand content across social and PR channels, with proficiency in Canva, Instagram Insights, and Meta Business Suite.…I'm a creative social media and fashion storytelling specialist with hands-on experience in end-to-end Instagram content, from ideation to shoot production and posting. At Tray a Health, I built a 100+ post cadence, grew followers to 500K+, and boosted monthly reach and engagement through data-driven campaigns across dermatology, Ayurveda, and nutrition-led content. My background in fashion styling, combined with formal training in management and marketing, fuels my ability to craft cohesive brand narratives. I excel at in-house shoots, mood boards, coordinating teams, and delivering on-brand content across social and PR channels, with proficiency in Canva, Instagram Insights, and Meta Business Suite.

Available to hire

I’m a creative social media and fashion storytelling specialist with hands-on experience in end-to-end Instagram content, from ideation to shoot production and posting. At Tray a Health, I built a 100+ post cadence, grew followers to 500K+, and boosted monthly reach and engagement through data-driven campaigns across dermatology, Ayurveda, and nutrition-led content.

My background in fashion styling, combined with formal training in management and marketing, fuels my ability to craft cohesive brand narratives. I excel at in-house shoots, mood boards, coordinating teams, and delivering on-brand content across social and PR channels, with proficiency in Canva, Instagram Insights, and Meta Business Suite.

Skills

Branding

Copywriting

Photo

Experience Level

Branding

Expert

Copywriting

Expert

Photo

Intermediate

Work Experience

Social Media Executive at Tray a Health

January 1, 2026 - April 1, 2026

Led end-to-end Instagram content pipeline including ideation, scripting, shoot production, briefing and posting. Created 100+ posts contributing to crossing 500K followers; drove growth of monthly reach from 3.1M to 8.6M and engagement from 1.3L to 7.0L. Scaled reels across dermatology, Ayurveda and nutrition-led content; improved engagement rate via educational IP series and doctor-led formats; executed 20+ same-day trend-based reels; tracked performance via Instagram Insights and Meta Business Suite; delivered monthly growth reports with actionable recommendations.

Social Media Intern at Tray a Health

June 1, 2025 - December 1, 2025

Created 200+ posts for Tray a Health across Reels, Carousels and Stories; managed daily Instagram Story creation across pages; conducted interactive polls, educational frames and audience engagement formats; led perpetual content pipeline planning, in-house shoot coordination and post-shoot editing briefs.

Fashion Stylist Intern at Meera Godbole

April 1, 2024 - March 1, 2025

Styled Nupur Sanon and Radhi Devlukia for the Ambani wedding; curated mood boards and collaborated with creative and PR teams to deliver on-brand looks for high-profile shoots.