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Business Management with Marketing graduate (First Class, University of Leeds) with experience across product management, B2B customer success, and digital marketing operations. Skilled in translating customer and market needs into measurable outcomes, from discovery interviews to CRM-driven engagement and event-led performance. Currently in a Commercial Solutions Graduate Scheme at Ocado Group, rotating through Product Management for autonomous mobile robotic systems and Customer Success. Strong cross-functional collaboration with engineers, sales, and product marketing, supported by hands-on experience with JIRA, Salesforce, market research, and AI-enabled internal enablement.…Business Management with Marketing graduate (First Class, University of Leeds) with experience across product management, B2B customer success, and digital marketing operations. Skilled in translating customer and market needs into measurable outcomes, from discovery interviews to CRM-driven engagement and event-led performance. Currently in a Commercial Solutions Graduate Scheme at Ocado Group, rotating through Product Management for autonomous mobile robotic systems and Customer Success. Strong cross-functional collaboration with engineers, sales, and product marketing, supported by hands-on experience with JIRA, Salesforce, market research, and AI-enabled internal enablement.

Micaela Castro

Digital Marketer, Marketing Strategist, Content Creator, +5

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Business Management with Marketing graduate (First Class, University of Leeds) with experience across product management, B2B customer success, and digital marketing operations. Skilled in translating customer and market needs into measurable outcomes, from discovery interviews to CRM-driven engagement and event-led performance. Currently in a Commercial Solutions Graduate Scheme at Ocado Group, rotating through Product Management for autonomous mobile robotic systems and Customer Success. Strong cross-functional collaboration with engineers, sales, and product marketing, supported by hands-on experience with JIRA, Salesforce, market research, and AI-enabled internal enablement.…Business Management with Marketing graduate (First Class, University of Leeds) with experience across product management, B2B customer success, and digital marketing operations. Skilled in translating customer and market needs into measurable outcomes, from discovery interviews to CRM-driven engagement and event-led performance. Currently in a Commercial Solutions Graduate Scheme at Ocado Group, rotating through Product Management for autonomous mobile robotic systems and Customer Success. Strong cross-functional collaboration with engineers, sales, and product marketing, supported by hands-on experience with JIRA, Salesforce, market research, and AI-enabled internal enablement.

Available to hire

Business Management with Marketing graduate (First Class, University of Leeds) with experience across product management, B2B customer success, and digital marketing operations. Skilled in translating customer and market needs into measurable outcomes, from discovery interviews to CRM-driven engagement and event-led performance.

Currently in a Commercial Solutions Graduate Scheme at Ocado Group, rotating through Product Management for autonomous mobile robotic systems and Customer Success. Strong cross-functional collaboration with engineers, sales, and product marketing, supported by hands-on experience with JIRA, Salesforce, market research, and AI-enabled internal enablement.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Spanish; Castilian

Fluent

English

Fluent

Work Experience

Customer Success Manager, OMRS at Ocado Group

September 1, 2025 - Present

Supports management of 10+ B2B clients across the UK & Europe using Ocado's AMR; acts as a key contact to support performance and client satisfaction; analyzes dashboard data to identify inefficiencies and drive operational improvements; leads the development of an AI-driven customer health scoring and automated feedback automation solution to improve customer insights, engagement, and retention.

Product Manager, Ocado Mobile Robotic Systems (OMRS) at Ocado Group

September 1, 2025 - Present

Part of a small cross-functional team overseeing 2 autonomous mobile robots; collaborated with engineers and sales to deliver customer-driven improvements; tracked 50+ requests via JIRA; led product research with 15+ cross-functional interviews and market analysis to assess feasibility and positioning; implemented an internal AI-powered product knowledge tool (Notebook LM), delivering training to 40+ stakeholders and increasing adoption by 90%; partnered with Product Marketing on a new product launch and developed a value proposition framework translating technical features into 3 campaigns.

Digital Marketing Operations Intern (Placement) at MSD UK

June 1, 2023 - June 30, 2024

Supported the omnichannel digital strategy, leading six events end-to-end including the development of registration pages, emails, and post-event communications. Collaborated with cross-functional marketing teams and external agencies to implement strategies that delivered a 75% average NPS and influenced customer behaviour. Managed the company's CRM system (Salesforce) and upskilled 100+ employees by creating training resources to ensure compliance. Served as Future Talent Forum project manager, organising networking events for the student and graduate cohort across multiple departments. Used AV tools for filming and basic editing of video content.

Digital Marketing Operations Placement at MSD UK

June 1, 2023 - June 1, 2024

Supported omnichannel digital strategy; led 6 events end-to-end, including development of registration pages, emails, and post-event communications; collaborated with cross-functional marketing teams and external agencies to implement strategies that drove a 75% average NPS and influenced customer behaviour; managed the company's CRM (Salesforce) and upskilled over 100 employees via training resources; Future Talent Forum project manager coordinating events for student and graduate cohorts; practical experience in using AV tools for filming/editing video content.