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I am a final-year BA Business Management with Marketing student at the University of Leeds, passionate about turning customer insights into strategic product and marketing decisions. I enjoy collaborating across functions to translate complex data and technical features into clear value for customers and stakeholders. My experience spans Ocado Group and MSD UK, where I led research, launched AI-powered tools, and managed cross-functional projects across the UK and Europe. I am fluent in Spanish and English, comfortable presenting to diverse audiences, and eager to use creative and analytical skills to drive measurable business impact.…I am a final-year BA Business Management with Marketing student at the University of Leeds, passionate about turning customer insights into strategic product and marketing decisions. I enjoy collaborating across functions to translate complex data and technical features into clear value for customers and stakeholders. My experience spans Ocado Group and MSD UK, where I led research, launched AI-powered tools, and managed cross-functional projects across the UK and Europe. I am fluent in Spanish and English, comfortable presenting to diverse audiences, and eager to use creative and analytical skills to drive measurable business impact.

Micaela Castro

Digital Marketer, Marketing Strategist, Content Creator, +2

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I am a final-year BA Business Management with Marketing student at the University of Leeds, passionate about turning customer insights into strategic product and marketing decisions. I enjoy collaborating across functions to translate complex data and technical features into clear value for customers and stakeholders. My experience spans Ocado Group and MSD UK, where I led research, launched AI-powered tools, and managed cross-functional projects across the UK and Europe. I am fluent in Spanish and English, comfortable presenting to diverse audiences, and eager to use creative and analytical skills to drive measurable business impact.…I am a final-year BA Business Management with Marketing student at the University of Leeds, passionate about turning customer insights into strategic product and marketing decisions. I enjoy collaborating across functions to translate complex data and technical features into clear value for customers and stakeholders. My experience spans Ocado Group and MSD UK, where I led research, launched AI-powered tools, and managed cross-functional projects across the UK and Europe. I am fluent in Spanish and English, comfortable presenting to diverse audiences, and eager to use creative and analytical skills to drive measurable business impact.

Available to hire

I am a final-year BA Business Management with Marketing student at the University of Leeds, passionate about turning customer insights into strategic product and marketing decisions. I enjoy collaborating across functions to translate complex data and technical features into clear value for customers and stakeholders.

My experience spans Ocado Group and MSD UK, where I led research, launched AI-powered tools, and managed cross-functional projects across the UK and Europe. I am fluent in Spanish and English, comfortable presenting to diverse audiences, and eager to use creative and analytical skills to drive measurable business impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

Spanish; Castilian

Fluent

English

Fluent

Work Experience

Product Manager, Ocado Mobile Robotic Systems (OMRS) at Ocado Group

September 1, 2025 - Present

Part of a small cross-functional team overseeing 2 autonomous mobile robots; collaborated with engineers and sales to deliver customer-driven improvements; tracked 50+ requests via JIRA; led product research with 15+ cross-functional interviews and market analysis to assess feasibility and positioning; implemented an internal AI-powered product knowledge tool (Notebook LM), delivering training to 40+ stakeholders and increasing adoption by 90%; partnered with Product Marketing on a new product launch and developed a value proposition framework translating technical features into 3 campaigns.

Customer Success Manager, OMRS at Ocado Group

September 1, 2025 - Present

Supports management of 10+ B2B clients across the UK & Europe using Ocado's AMR; acts as a key contact to support performance and client satisfaction; analyzes dashboard data to identify inefficiencies and drive operational improvements; leads the development of an AI-driven customer health scoring and automated feedback automation solution to improve customer insights, engagement, and retention.

Digital Marketing Operations Placement at MSD UK

June 1, 2023 - June 1, 2024

Supported omnichannel digital strategy; led 6 events end-to-end, including development of registration pages, emails, and post-event communications; collaborated with cross-functional marketing teams and external agencies to implement strategies that drove a 75% average NPS and influenced customer behaviour; managed the company's CRM (Salesforce) and upskilled over 100 employees via training resources; Future Talent Forum project manager coordinating events for student and graduate cohorts; practical experience in using AV tools for filming/editing video content.