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Hi there! I'm Joel Gabriel, a Social Media & Growth Marketing Specialist with 6+ years of experience scaling audience growth, engagement, and campaign performance across multi-channel platforms. I specialize in data-driven content strategies and cross-functional collaboration to drive measurable results. I’ve delivered 20%+ engagement growth and millions of impressions by optimizing content performance across Reels, Feeds, and Stories, and by building end-to-end campaigns that align with brand goals.…Hi there! I'm Joel Gabriel, a Social Media & Growth Marketing Specialist with 6+ years of experience scaling audience growth, engagement, and campaign performance across multi-channel platforms. I specialize in data-driven content strategies and cross-functional collaboration to drive measurable results. I’ve delivered 20%+ engagement growth and millions of impressions by optimizing content performance across Reels, Feeds, and Stories, and by building end-to-end campaigns that align with brand goals.

Joel Gabriel

Social Media Manager, Digital Marketer, Content Creator, +2

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Hi there! I'm Joel Gabriel, a Social Media & Growth Marketing Specialist with 6+ years of experience scaling audience growth, engagement, and campaign performance across multi-channel platforms. I specialize in data-driven content strategies and cross-functional collaboration to drive measurable results. I’ve delivered 20%+ engagement growth and millions of impressions by optimizing content performance across Reels, Feeds, and Stories, and by building end-to-end campaigns that align with brand goals.…Hi there! I'm Joel Gabriel, a Social Media & Growth Marketing Specialist with 6+ years of experience scaling audience growth, engagement, and campaign performance across multi-channel platforms. I specialize in data-driven content strategies and cross-functional collaboration to drive measurable results. I’ve delivered 20%+ engagement growth and millions of impressions by optimizing content performance across Reels, Feeds, and Stories, and by building end-to-end campaigns that align with brand goals.

Available to hire

Hi there! I’m Joel Gabriel, a Social Media & Growth Marketing Specialist with 6+ years of experience scaling audience growth, engagement, and campaign performance across multi-channel platforms. I specialize in data-driven content strategies and cross-functional collaboration to drive measurable results.

I’ve delivered 20%+ engagement growth and millions of impressions by optimizing content performance across Reels, Feeds, and Stories, and by building end-to-end campaigns that align with brand goals.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Indonesian

Fluent

English

Advanced

Work Experience

Social Media Specialist (Remote) at WonderMind Education

December 1, 2025 - May 1, 2026

Scaled Instagram audience from 5.4K to 8.5K followers (+55%) within 4 months through data-driven content strategy and consistent publishing; generated 2.8M+ monthly reach and 4.9M+ impressions by optimizing content performance across Reels, Feeds, and Stories; drove 30K+ monthly engagement through audience-focused content and iterative performance analysis; planned and executed end-to-end content strategy including content calendar, creative brief, publishing, and performance tracking; worked in a fully remote environment, collaborating asynchronously with cross-functional teams.

Marketing Executive at Panorama Media

January 1, 2025 - December 1, 2025

Led end-to-end integrated marketing campaigns across digital, paid media, partnerships, and offline channels; contributed to events attracting 1,247 attendees; built and managed 10+ media partnerships; developed 7 strategic brand partnerships; executed multi-channel campaigns including KOL collaborations and on-ground activations to drive audience engagement across the full lifecycle.

Social Media Specialist at Mahakarya Adi Indonesia

March 1, 2024 - December 1, 2024

Managed and scaled social media performance for 10+ brands across Instagram, Facebook, and TikTok, driving audience growth and engagement; increased average client engagement by 20% through data-driven content strategy and performance optimization; produced and optimized 300+ content assets; delivered performance reports and improved campaign efficiency and ROI.

Marketing Communications Specialist at PT. Citra Intirama

April 1, 2021 - February 1, 2024

Managed integrated marketing campaigns for 9 international and local brands, increasing brand awareness and audience engagement by 30%; grew social media following by 15% through a combination of organic content, paid amplification, and community-driven campaigns; developed content frameworks to support awareness, acquisition, and engagement funnels; executed Shopee and Lazada campaigns driving 21,800 video views, 1,844 interactions, and 1,280 new followers in a single campaign.

Copywriter at Zigital Digital Agency

June 1, 2018 - August 1, 2020

Developed content strategies, editorial plans, and content pillars for multiple FMCG and health & wellness brands; produced 150+ SEO-optimized articles increasing organic visibility by 25% across search engines; built and executed monthly content calendars aligned with audience personas and conversion objectives; contributed to content performance and audience engagement through SEO-focused and data-informed content development.