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Hi there, I’m Yajun Li, a China-market marketing specialist based in London with over three years of experience in digital marketing, social media operations and cross-border brand collaborations. I love turning insights into creative campaigns and building bridges between Chinese and overseas audiences. I’m a native Mandarin speaker with professional English proficiency, and I have a deep understanding of Chinese consumer behavior and market trends. I specialize in Chinese digital platforms including WeChat, Weibo, Douyin and Xiaohongshu, with strong experience in KOL collaborations, influencer campaigns, and integrated online/offline brand activations.…Hi there, I’m Yajun Li, a China-market marketing specialist based in London with over three years of experience in digital marketing, social media operations and cross-border brand collaborations. I love turning insights into creative campaigns and building bridges between Chinese and overseas audiences. I’m a native Mandarin speaker with professional English proficiency, and I have a deep understanding of Chinese consumer behavior and market trends. I specialize in Chinese digital platforms including WeChat, Weibo, Douyin and Xiaohongshu, with strong experience in KOL collaborations, influencer campaigns, and integrated online/offline brand activations.

Yajun Li

Brand Strategist, Marketing Strategist, Social Media Manager, +2

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Hi there, I’m Yajun Li, a China-market marketing specialist based in London with over three years of experience in digital marketing, social media operations and cross-border brand collaborations. I love turning insights into creative campaigns and building bridges between Chinese and overseas audiences. I’m a native Mandarin speaker with professional English proficiency, and I have a deep understanding of Chinese consumer behavior and market trends. I specialize in Chinese digital platforms including WeChat, Weibo, Douyin and Xiaohongshu, with strong experience in KOL collaborations, influencer campaigns, and integrated online/offline brand activations.…Hi there, I’m Yajun Li, a China-market marketing specialist based in London with over three years of experience in digital marketing, social media operations and cross-border brand collaborations. I love turning insights into creative campaigns and building bridges between Chinese and overseas audiences. I’m a native Mandarin speaker with professional English proficiency, and I have a deep understanding of Chinese consumer behavior and market trends. I specialize in Chinese digital platforms including WeChat, Weibo, Douyin and Xiaohongshu, with strong experience in KOL collaborations, influencer campaigns, and integrated online/offline brand activations.

Available to hire

Hi there, I’m Yajun Li, a China-market marketing specialist based in London with over three years of experience in digital marketing, social media operations and cross-border brand collaborations. I love turning insights into creative campaigns and building bridges between Chinese and overseas audiences.

I’m a native Mandarin speaker with professional English proficiency, and I have a deep understanding of Chinese consumer behavior and market trends. I specialize in Chinese digital platforms including WeChat, Weibo, Douyin and Xiaohongshu, with strong experience in KOL collaborations, influencer campaigns, and integrated online/offline brand activations.

Skills

Branding

Social Media Design

Copywriting

Experience Level

Branding

Expert

Social Media Design

Intermediate

Copywriting

Intermediate

Language

Chinese

Fluent

English

Fluent

Work Experience

Project Manager at China Cultural Media Group

December 1, 2023 - February 1, 2026

Managed Chinese brands on international platforms and overseas brands in China. Oversaw product photo shoots, e-commerce uploads, social media content editing & publishing. Planned and executed daily campaigns and promotions. Coordinated cross-functional teams to deliver projects on time and on quality. Monitored performance metrics and optimized strategy based on insights.

Producer / Supervising Producer at Beijing No.9 Modern Culture Media Co., Ltd.

December 1, 2017 - September 1, 2023

Led full-cycle advertising projects: planning, budget, production, post-production. Managed budgets, sourced high-quality production resources. Maintained vendor network and ensured project delivery quality and timeliness.

Executive Assistant to CEO at Henan Huimeng Construction Co., Ltd.

September 1, 2014 - October 1, 2017

Managed CEO schedule and business trips, coordinated meetings. Drafted and organized documents, correspondence, and minutes. Followed up on CEO directives across departments. Supported major company events and submissions from prep to execution.