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I’m Allyson Sherrier, a content-focused editor and social media professional who loves turning complex topics into clear, engaging stories. I thrive on building systems that scale, from editorial calendars to social campaigns, and I enjoy collaborating with designers and developers to deliver high-quality multimedia content. Over the years I’ve led content across TV, digital, and brand channels, helping teams grow audiences, boost engagement, and improve SEO. I’m always exploring new tools and data-driven tactics to tell better stories and drive measurable results.…I’m Allyson Sherrier, a content-focused editor and social media professional who loves turning complex topics into clear, engaging stories. I thrive on building systems that scale, from editorial calendars to social campaigns, and I enjoy collaborating with designers and developers to deliver high-quality multimedia content. Over the years I’ve led content across TV, digital, and brand channels, helping teams grow audiences, boost engagement, and improve SEO. I’m always exploring new tools and data-driven tactics to tell better stories and drive measurable results.

Allyson Sherrier

Content Producer, Writer, Social Media Manager, +1

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I’m Allyson Sherrier, a content-focused editor and social media professional who loves turning complex topics into clear, engaging stories. I thrive on building systems that scale, from editorial calendars to social campaigns, and I enjoy collaborating with designers and developers to deliver high-quality multimedia content. Over the years I’ve led content across TV, digital, and brand channels, helping teams grow audiences, boost engagement, and improve SEO. I’m always exploring new tools and data-driven tactics to tell better stories and drive measurable results.…I’m Allyson Sherrier, a content-focused editor and social media professional who loves turning complex topics into clear, engaging stories. I thrive on building systems that scale, from editorial calendars to social campaigns, and I enjoy collaborating with designers and developers to deliver high-quality multimedia content. Over the years I’ve led content across TV, digital, and brand channels, helping teams grow audiences, boost engagement, and improve SEO. I’m always exploring new tools and data-driven tactics to tell better stories and drive measurable results.

Available to hire

I’m Allyson Sherrier, a content-focused editor and social media professional who loves turning complex topics into clear, engaging stories. I thrive on building systems that scale, from editorial calendars to social campaigns, and I enjoy collaborating with designers and developers to deliver high-quality multimedia content.

Over the years I’ve led content across TV, digital, and brand channels, helping teams grow audiences, boost engagement, and improve SEO. I’m always exploring new tools and data-driven tactics to tell better stories and drive measurable results.

Skills

Copywriting

SEO

Experience Level

Copywriting

Expert

SEO

Expert

Language

English

Fluent

Work Experience

Morning News Producer at 13WMAZ

January 1, 2014 - January 1, 2016

Managed the production of the top-rated morning show in Central Georgia, leading a team of 6. Wrote and organized comprehensive broadcasts and web content in the overnight and morning hours. Designed visual elements that elevated the station’s branding.

Morning News Producer at 13WMAZ

January 1, 2016 - January 1, 2018

Wrote and produced content for the morning show, coordinating overnight and morning operations and supporting branding efforts.

Morning News Producer at WJBF NewsChannel 6

January 1, 2018 - January 1, 2020

Created content for, organized, and produced live newscasts for a local demographic; wrote web content for breaking stories during the overnight shift; led as overnight and morning manager.

Digital Content Producer at News 12 NBC

January 1, 2020 - January 1, 2020

Managed and created content for social media accounts and the company website, including biography pages and articles. Tracked and improved station SEO through analytics tools. Increased web traffic for wrdw.com using Google Analytics.

Digital Content & Social Media Manager at THINK Agency

January 1, 2021 - May 1, 2024

Crafted content for diverse demographics in the building materials industry, driving notable increases in followers and engagement. Developed and implemented social media plans, monitored campaign performance with analytics, and refined strategies to boost ROI. Conducted training sessions on social media best practices and partnered with designers to produce multimedia content with increased visual engagement. Leveraged SEO best practices in content creation.

Content Manager and Editor / Social Media Manager at DeckWise

January 1, 2020 - January 1, 2021

Created and curated captivating content for multiple social media platforms, enhancing brand presence and user engagement. Authored blog posts and collaborated with professional publications; supported content production across written, video, and photo materials.

Digital Content Producer at News 12 NBC

January 1, 2020 - January 1, 2020

Managed and created content for social media accounts and the company website, including biographies and articles. Improved SEO and site traffic through analytics.

Managing Editor - Construction Brands at IronMarkets

April 1, 2025 - Present

Current role focusing on content strategy and production for construction-related brands; edit and oversee content quality; collaborate with brand editors to tailor content and fill newsletters.