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I’m Gabrielle LaRochelle, a communications and content operations manager with 8+ years running editorial systems, cross-functional workflows, and multi-channel campaigns for mission-driven organizations. I own the full content lifecycle—from calendar planning and stakeholder coordination to community engagement and performance analysis—driving equity-centered storytelling and brand governance across distributed teams in advocacy, health, education, and media contexts. I thrive on translating audience feedback into actionable insights and scalable processes. My work centers on building inclusive narratives, establishing brand voice governance, and delivering measurable outcomes across complex, multi-channel programs.…I’m Gabrielle LaRochelle, a communications and content operations manager with 8+ years running editorial systems, cross-functional workflows, and multi-channel campaigns for mission-driven organizations. I own the full content lifecycle—from calendar planning and stakeholder coordination to community engagement and performance analysis—driving equity-centered storytelling and brand governance across distributed teams in advocacy, health, education, and media contexts. I thrive on translating audience feedback into actionable insights and scalable processes. My work centers on building inclusive narratives, establishing brand voice governance, and delivering measurable outcomes across complex, multi-channel programs.

Gabrielle LaRochelle

Writer, Content Producer, Content Creator, +2

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I’m Gabrielle LaRochelle, a communications and content operations manager with 8+ years running editorial systems, cross-functional workflows, and multi-channel campaigns for mission-driven organizations. I own the full content lifecycle—from calendar planning and stakeholder coordination to community engagement and performance analysis—driving equity-centered storytelling and brand governance across distributed teams in advocacy, health, education, and media contexts. I thrive on translating audience feedback into actionable insights and scalable processes. My work centers on building inclusive narratives, establishing brand voice governance, and delivering measurable outcomes across complex, multi-channel programs.…I’m Gabrielle LaRochelle, a communications and content operations manager with 8+ years running editorial systems, cross-functional workflows, and multi-channel campaigns for mission-driven organizations. I own the full content lifecycle—from calendar planning and stakeholder coordination to community engagement and performance analysis—driving equity-centered storytelling and brand governance across distributed teams in advocacy, health, education, and media contexts. I thrive on translating audience feedback into actionable insights and scalable processes. My work centers on building inclusive narratives, establishing brand voice governance, and delivering measurable outcomes across complex, multi-channel programs.

Available to hire

I’m Gabrielle LaRochelle, a communications and content operations manager with 8+ years running editorial systems, cross-functional workflows, and multi-channel campaigns for mission-driven organizations. I own the full content lifecycle—from calendar planning and stakeholder coordination to community engagement and performance analysis—driving equity-centered storytelling and brand governance across distributed teams in advocacy, health, education, and media contexts.

I thrive on translating audience feedback into actionable insights and scalable processes. My work centers on building inclusive narratives, establishing brand voice governance, and delivering measurable outcomes across complex, multi-channel programs.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Language

English

Fluent

French

Intermediate

Haitian; Haitian Creole

Intermediate

Spanish; Castilian

Intermediate

Portuguese

Beginner

Work Experience

AI Training Language Specialist at Mercor

January 1, 2026 - Present

Manage quality review workflows for AI training content at scale — evaluating outputs, enforcing consistency standards, and documenting style frameworks across distributed content pipelines. Build reusable copy templates and style guidelines that reduce revision cycles and improve alignment across varied content types and teams.

Social Media Marketing Specialist at Calluna Flower Truck

January 1, 2026 - Present

Own end-to-end content operations: calendar planning, creative direction, asset production, and campaign execution across social channels. Coordinate approvals and timelines to maintain brand consistency and drive measurable local audience engagement.

Social Media Manager & Copy Editor at Freelance

August 1, 2019 - Present

Manage social media strategy and community engagement across Instagram, Facebook, and Twitter for brand clients, growing a dedicated audience of 1,400+ followers. Serve as the liaison between brands and communities — monitoring sentiment, initiating dialogue, enforcing community standards, and translating audience feedback into actionable recommendations.

Visual Communications Consultant at Freelance

January 1, 2018 - Present

Manage concurrent communications engagements for mission-driven clients including Johns Hopkins University, iOne Digital Media, The New School, Heal Haus — owning scope, timelines, and deliverables independently. Design and implement branded content systems — editorial calendars, newsletters, email banners, social graphics, and presentation decks — driving consistency across channels and reducing production overhead. Deliver weekly progress reports and conduct in-depth research to develop visual information products aligned to strategic goals.

Reporter, Writer & Editor at Freelance

August 1, 2016 - Present

Conduct comprehensive research and interviews to produce journalism and essays for platforms including BitchMedia, Medium, and Vice, with pitches developed for outlets including The New York Times, Elle, and Teen Vogue. Develop compelling story concepts across fashion, lifestyle, travel, and culture, managing the full editorial process from pitch through publication independently.

Social Media Associate at The Climate Reality Project

October 1, 2024 - October 1, 2025

Executed social media strategy across organic, paid, and private channels — managing the editorial calendar, creating content, and coordinating publishing workflows aligned to campaign priorities and news cycles. Conceptualized, shot, and edited 100+ videos for Instagram, TikTok, and YouTube; researched emerging social media trends and benchmarks, translating findings into strategic recommendations. Identified and engaged influencers, partners, and advocates to expand brand reach, affinity, and authority across platforms. Tracked and analyzed campaign performance metrics, synthesizing insights into regular reports that supported leadership decision-making. Managed community monitoring for engagement and brand safety — initiating dialogue, responding to opportunities, and enforcing community standards. Supported operations during trainings and events including toolkit creation, content capture, interviews, and rapid editing.

Administrative Assistant at MedStar Health

August 1, 2022 - May 1, 2023

Crafted editorial content and developed multimedia assets to build audience engagement around promoted musicians. Analyzed industry trends and platform analytics to inform content strategy and ensure brand consistency across channels.

Feature Writer at Nicki Swift

August 1, 2021 - February 1, 2023

Researched, pitched, and published 50+ long-form features (1,800–3,000 words) under fast-turn deadlines, maintaining editorial standards and CMS workflow compliance throughout.

Editorial Assistant at Interactive One

September 1, 2021 - November 1, 2022

Supported editorial operations across multiple major digital brands, compiling and distributing weekly analytics reports that informed content strategy and decision-making; facilitated writing, editing, and publishing workflows across platforms; authored a HelloBeautiful cover story that drove 1M+ clicks and 5M engagement actions; coordinated logistics for editorial events including travel arrangements, meeting preparation, and expense reporting.

Media Ambassador at Young Women's Advisory Council, Girls For Gender Equity

August 1, 2018 - May 1, 2019

Engaged in government relations and community partnership work as a YWAC ambassador, facilitating media interactions and coordinating service initiatives for underserved communities. Developed the annual program presentation highlighting YWAC achievements and drafted outreach communications for government officials and community members. Researched, fact-checked, promoted, and copy-edited content across organizational platforms and programs.

Administrative Assistant at CentroNía

May 1, 2016 - January 1, 2017

Managed administrative workflows including confidential document processing, data entry, and internal communications support at a bilingual early childhood education nonprofit. Developed reports and presentations communicating organizational accomplishments to community stakeholders, and served as a primary point of contact for community members.

Writer & Social Media Assistant at Music & Fashion Blog

April 1, 2024 - October 1, 2024

Coordinated patient-facing communications workflows across clinical and administrative teams, supporting operational alignment in a privacy-sensitive, high-accuracy environment. Maintained strict adherence to healthcare compliance and data confidentiality standards across internal and external communication pipelines.