Available to hire
With over seven years of experience in visual merchandising and graphic design, I craft compelling visual stories across a range of products. I am organized, detail-oriented, and have progressed from a junior designer to a senior designer by focusing on creative execution and strategic planning. In roles at H&M, Cotton On, and Mr Cat, I have led cross-functional teams and guided sales advisors to elevate product presentation, boost customer experience, and drive sales. I thrive on turning brand identity into engaging in-store visuals and effective merchandising strategies.
Experience Level
Work Experience
Senior Designer / Visual Merchandiser at Mr Cat (footwear company)
January 1, 2012 - January 1, 2017Provided direction and guidance to the sales team with commercial information tools, assisting with strategic product placement in the store to maximize visibility and sales. Designed and implemented thematic window displays, creating engaging visual stories to attract customers. Invited to supervise and coordinate team members, fostering a collaborative and productive work environment.
Sales Assistant at Cotton On - Harbour Town
January 1, 2021 - January 1, 2022Invited to participate in visual merchandising for each collection change, contributing creative input and practical execution. Took on additional responsibilities, including strategic setup of garments to optimize presentation and flow. Greeted customers, providing exceptional assistance.
Sales Assistant at H&M - Pacific Fair
January 1, 2022 - January 1, 2024Implemented garment changes in collaboration with visual merchandising strategies. Conducted stock recording, processing, and placement, ensuring proper inventory management and product organization.
Visual Merchandiser at BIG
January 1, 2024 - January 1, 2025Designed and executed visually engaging displays to drive product visibility, increase foot traffic, monitored KPIs and sales targets to develop strategies that boost department performance and customer engagement. Training and guidance to sales Advisors to enhance product knowledge, visual standards, and sales effectiveness.
Visual Merchandiser at H&M - Pacific Fair
January 1, 2025 - PresentDesigned and executed visually engaging displays to drive product visibility, increase foot traffic, monitored KPIs and sales targets to develop strategies that boost department performance and customer engagement. Training and guidance to sales Advisors to enhance product knowledge, visual standards, and sales effectiveness.
Education
Qualifications
Illustrator
January 11, 2030 - May 28, 2026Adobe Photoshop
January 11, 2030 - May 28, 2026Adobe InDesign
January 11, 2030 - May 28, 2026Canva
January 11, 2030 - May 28, 2026Microsoft Word
January 11, 2030 - May 28, 2026PowerPoint
January 11, 2030 - May 28, 2026Excel
January 11, 2030 - May 28, 2026Outlook
January 11, 2030 - May 28, 2026Solid Works
January 11, 2030 - May 28, 2026Industry Experience
Retail, Manufacturing, Media & Entertainment
Experience Level
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