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Hi, I’m Anna - a social media strategist, content creator, and brand builder passionate about helping businesses create meaningful online connections through intentional marketing and storytelling. With experience in social media management, content strategy, branding, and digital marketing, I’ve worked with businesses across lifestyle, hospitality, real estate, wellness, and local service industries to build stronger online presence, increase engagement, and create content that feels both strategic and authentic. My background combines creative marketing with a strong understanding of consumer psychology, brand identity, and audience connection. I’m especially passionate about brands in the beauty, wellness, and lifestyle space, where storytelling and community play a huge role in long-term growth. What I bring: • Social media strategy & management • Content creation & UGC • Brand strategy & visual identity • Copywriting & storytelling • Community-focused marketing • Trend-driven but timeless content strategy • Creative direction for modern brands I’m passionate about helping brands grow in a way that feels intentional, creative, and genuinely aligned with their audience. Let’s connect.…Hi, I’m Anna - a social media strategist, content creator, and brand builder passionate about helping businesses create meaningful online connections through intentional marketing and storytelling. With experience in social media management, content strategy, branding, and digital marketing, I’ve worked with businesses across lifestyle, hospitality, real estate, wellness, and local service industries to build stronger online presence, increase engagement, and create content that feels both strategic and authentic. My background combines creative marketing with a strong understanding of consumer psychology, brand identity, and audience connection. I’m especially passionate about brands in the beauty, wellness, and lifestyle space, where storytelling and community play a huge role in long-term growth. What I bring: • Social media strategy & management • Content creation & UGC • Brand strategy & visual identity • Copywriting & storytelling • Community-focused marketing • Trend-driven but timeless content strategy • Creative direction for modern brands I’m passionate about helping brands grow in a way that feels intentional, creative, and genuinely aligned with their audience. Let’s connect.

Anna Ouellette

Brand Strategist, Marketing Strategist, Social Media Manager, +1

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Hi, I’m Anna - a social media strategist, content creator, and brand builder passionate about helping businesses create meaningful online connections through intentional marketing and storytelling. With experience in social media management, content strategy, branding, and digital marketing, I’ve worked with businesses across lifestyle, hospitality, real estate, wellness, and local service industries to build stronger online presence, increase engagement, and create content that feels both strategic and authentic. My background combines creative marketing with a strong understanding of consumer psychology, brand identity, and audience connection. I’m especially passionate about brands in the beauty, wellness, and lifestyle space, where storytelling and community play a huge role in long-term growth. What I bring: • Social media strategy & management • Content creation & UGC • Brand strategy & visual identity • Copywriting & storytelling • Community-focused marketing • Trend-driven but timeless content strategy • Creative direction for modern brands I’m passionate about helping brands grow in a way that feels intentional, creative, and genuinely aligned with their audience. Let’s connect.…Hi, I’m Anna - a social media strategist, content creator, and brand builder passionate about helping businesses create meaningful online connections through intentional marketing and storytelling. With experience in social media management, content strategy, branding, and digital marketing, I’ve worked with businesses across lifestyle, hospitality, real estate, wellness, and local service industries to build stronger online presence, increase engagement, and create content that feels both strategic and authentic. My background combines creative marketing with a strong understanding of consumer psychology, brand identity, and audience connection. I’m especially passionate about brands in the beauty, wellness, and lifestyle space, where storytelling and community play a huge role in long-term growth. What I bring: • Social media strategy & management • Content creation & UGC • Brand strategy & visual identity • Copywriting & storytelling • Community-focused marketing • Trend-driven but timeless content strategy • Creative direction for modern brands I’m passionate about helping brands grow in a way that feels intentional, creative, and genuinely aligned with their audience. Let’s connect.

Available to hire

Hi, I’m Anna - a social media strategist, content creator, and brand builder passionate about helping businesses create meaningful online connections through intentional marketing and storytelling.

With experience in social media management, content strategy, branding, and digital marketing, I’ve worked with businesses across lifestyle, hospitality, real estate, wellness, and local service industries to build stronger online presence, increase engagement, and create content that feels both strategic and authentic.

My background combines creative marketing with a strong understanding of consumer psychology, brand identity, and audience connection. I’m especially passionate about brands in the beauty, wellness, and lifestyle space, where storytelling and community play a huge role in long-term growth.

What I bring:
• Social media strategy & management
• Content creation & UGC
• Brand strategy & visual identity
• Copywriting & storytelling
• Community-focused marketing
• Trend-driven but timeless content strategy
• Creative direction for modern brands

I’m passionate about helping brands grow in a way that feels intentional, creative, and genuinely aligned with their audience.

Let’s connect.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Sales & Business Development Coordinator (Commercial) at Measurand

March 1, 2026 - Present

Selected for an internal promotion to bridge sales operations and cross-functional communication across three distinct digital solutions entities under the Orica parent company. Act as the primary point of contact for sales teams across three companies, leading the integration of new processes and unifying workflows to ensure organizational alignment. Direct the implementation of standardized sales order management and quoting procedures within the Epicor system for all Canada-wide divisions. Manage high-volume shipping logistics and complex client relationships, maintaining high service standards while scaling operations to support multiple business units.

Sales Co-ordinator at Measurand

August 1, 2025 - March 1, 2026

CRM Administration & Data Integrity: Managed the Salesforce CRM platform independently, overseeing all data entry from the sales team to ensure real-time accuracy of sales opportunities and pipeline forecasting. Customer Success Leadership: Led the end-to-end customer satisfaction survey process, analyzing feedback to identify service improvements and support long-term retention. Operational Oversight: Accurately processed sales orders and quotes within the Epicor system while coordinating complex shipping logistics to ensure timely, efficient delivery. Strategic Support: Collaborated with internal teams to align daily sales operations with broader marketing and business growth initiatives.

Freelance Social Media Manager at Self-employed / Freelance

December 1, 2021 - Present

Consulted for diverse clients in real estate, wellness, and hospitality to develop and execute customized brand strategies and social media campaigns. Directed the full creative lifecycle, including content calendar development, visual design, and professional copywriting, to ensure on-brand messaging across all platforms. Analyzed social media insights and performance metrics to identify audience trends, refining strategies to maximize organic reach and conversion rates. Implemented search engine optimization (SEO) strategies for website content, successfully improving search rankings and driving increased online visibility for client portfolios. Leveraged data-driven storytelling and targeted community management to significantly increase audience engagement and brand awareness for local businesses.

Personal Assistant to Marketing Consultant at Private Equity Portfolio (Marketing Consultant)

October 1, 2024 - August 1, 2025

Worked under the direct mentorship of a senior consultant to support the rebranding and market-positioning of businesses within a private equity portfolio. Conducted detailed industry research and compiled reports to inform branding strategies and corporate marketing techniques for high-value acquisitions. Assisted in the creation of professional marketing presentations and pitch decks used for high level brand consulting and sales initiatives. Provided comprehensive administrative and logistical support, managing complex daily schedules and household operations to ensure maximum efficiency for executive workflows.

Social Media Manager & Closing Manager at Monks and Jonesie

August 1, 2023 - October 1, 2024

Developed the content strategy and social media presence to help successfully launch their new location. Managed all social media accounts and content creation, ensuring the brand’s identity stayed consistent and engaging. Oversaw front-of-house staff and handled scheduling. Managed end-of-day reporting, monetary closing processes as the primary Closing Manager. Served as the primary link between brand strategy and the floor, engaging with guests to understand their preferences and ensuring promotions aligned with customer interests.

Administrative Assistant / Executive Secretary at Executive Council Office

December 1, 2022 - February 29, 2024

Acted as a key point of contact between the Premier’s Office, Cabinet Ministers, and the public, professionally managing sensitive inquiries and official communications. Orchestrated the scheduling and logistics for Cabinet Meeting operations, ensuring seamless coordination of high-priority meetings and official gatherings. Developed marketing collateral and milestone certificates on behalf of the Premier to support public relations initiatives and government branding efforts. Assisted in the delivery of internal communications to ensure alignment across various government departments and offices.

Guest Care Advisor at Cedar Rose Beauty

May 1, 2022 - September 30, 2022

Delivered premium service by managing high-volume scheduling, check-ins, and secure payment processing within a fast-paced, luxury environment. Served as a central point of contact for service providers and clients, streamlining daily administrative workflows, inventory tracking, and cross-departmental communication. Actively drove business performance by promoting specialized services and retail products, directly contributing to increased bookings and overall sales targets. Managed multi-channel communications, including phone and email, ensuring meticulous accuracy and professionalism in all client and vendor interactions.

Guest Care Lead + Social Media Manager at NAKAI Salon Spa (Saint John, NB)

April 1, 2021 - April 30, 2022

Directed guest care operations and coached front-of-house teams across two separate salon locations to ensure a consistent, premium brand experience. Orchestrated the creation and scheduling of engaging digital content, successfully increasing audience engagement and local brand awareness. Developed and executed targeted promotional strategies that balanced customer acquisition with long-term client retention goals. Managed complex scheduling coordination and administrative workflows, supporting a high performing team environment through hands-on coaching.