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I am a data-driven marketing specialist with strong expertise in Social Intelligence, Voice of Consumer analytics, Content Insights, and European markets performance analysis. I have over 1 year at Nestlé Business Services (Coffee Z-Europe) delivering structured VOC analytics, brand insights, competitor reviews, CES/IBS dashboards, and monthly performance reporting. I combine technical analytical skills, UX thinking, and a brand-first mindset, delivering design-driven storytelling across slides, templates, and dashboards. I am experienced in Talkwalker, Pulse OMNI, Semrush, TikTok Creative Center, and social performance diagnostics, and I enjoy turning data into clear narratives for cross-functional teams. I am fluent in English, Ukrainian, Russian, and Spanish, and I collaborate effectively with diverse European colleagues.…I am a data-driven marketing specialist with strong expertise in Social Intelligence, Voice of Consumer analytics, Content Insights, and European markets performance analysis. I have over 1 year at Nestlé Business Services (Coffee Z-Europe) delivering structured VOC analytics, brand insights, competitor reviews, CES/IBS dashboards, and monthly performance reporting. I combine technical analytical skills, UX thinking, and a brand-first mindset, delivering design-driven storytelling across slides, templates, and dashboards. I am experienced in Talkwalker, Pulse OMNI, Semrush, TikTok Creative Center, and social performance diagnostics, and I enjoy turning data into clear narratives for cross-functional teams. I am fluent in English, Ukrainian, Russian, and Spanish, and I collaborate effectively with diverse European colleagues.

Diana Yaropud

Marketing Strategist, Brand Strategist, Content Creator, +2

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I am a data-driven marketing specialist with strong expertise in Social Intelligence, Voice of Consumer analytics, Content Insights, and European markets performance analysis. I have over 1 year at Nestlé Business Services (Coffee Z-Europe) delivering structured VOC analytics, brand insights, competitor reviews, CES/IBS dashboards, and monthly performance reporting. I combine technical analytical skills, UX thinking, and a brand-first mindset, delivering design-driven storytelling across slides, templates, and dashboards. I am experienced in Talkwalker, Pulse OMNI, Semrush, TikTok Creative Center, and social performance diagnostics, and I enjoy turning data into clear narratives for cross-functional teams. I am fluent in English, Ukrainian, Russian, and Spanish, and I collaborate effectively with diverse European colleagues.…I am a data-driven marketing specialist with strong expertise in Social Intelligence, Voice of Consumer analytics, Content Insights, and European markets performance analysis. I have over 1 year at Nestlé Business Services (Coffee Z-Europe) delivering structured VOC analytics, brand insights, competitor reviews, CES/IBS dashboards, and monthly performance reporting. I combine technical analytical skills, UX thinking, and a brand-first mindset, delivering design-driven storytelling across slides, templates, and dashboards. I am experienced in Talkwalker, Pulse OMNI, Semrush, TikTok Creative Center, and social performance diagnostics, and I enjoy turning data into clear narratives for cross-functional teams. I am fluent in English, Ukrainian, Russian, and Spanish, and I collaborate effectively with diverse European colleagues.

Available to hire

I am a data-driven marketing specialist with strong expertise in Social Intelligence, Voice of Consumer analytics, Content Insights, and European markets performance analysis. I have over 1 year at Nestlé Business Services (Coffee Z-Europe) delivering structured VOC analytics, brand insights, competitor reviews, CES/IBS dashboards, and monthly performance reporting.

I combine technical analytical skills, UX thinking, and a brand-first mindset, delivering design-driven storytelling across slides, templates, and dashboards. I am experienced in Talkwalker, Pulse OMNI, Semrush, TikTok Creative Center, and social performance diagnostics, and I enjoy turning data into clear narratives for cross-functional teams. I am fluent in English, Ukrainian, Russian, and Spanish, and I collaborate effectively with diverse European colleagues.

Skills

Branding

Copywriting

Web Design

Experience Level

Branding

Expert

Copywriting

Intermediate

Web Design

Intermediate

Language

English

Fluent

Ukrainian

Fluent

Russian

Fluent

Spanish; Castilian

Fluent

Work Experience

Integrated Marketing Specialist at Nestlé Business Services, Lviv

July 1, 2024 - Present

Analyzed European markets across social media platforms to extract insights for content strategy and brand performance. Monitored sentiment trends using Talkwalker, providing actionable reporting to internal teams. Collaborated with global teams to support integrated marketing campaigns (digital, social, influencer). Tracked competitor activity and best-performing campaign types across TikTok, Meta, YouTube, and other platforms.

Freelance UI/UX & Marketing Designer at Freelance

January 1, 2024 - Present

Delivered brand strategy and visual campaigns for real estate and e-commerce clients. Created custom websites and landing pages with SEO and lead conversion goals. Built brand kits, email campaigns, and Instagram visuals with focus on consistency and storytelling.

UI/UX Designer at Sure Lock & Key LLC (USA)

July 1, 2021 - December 1, 2023

Collaborated with marketing and dev teams to enhance customer journeys through UI/UX optimization. Designed landing pages for performance marketing with A/B test validation. Helped drive online conversion growth via tailored B2B solutions.

Graphic & UI Designer at uWater Agency (Ukraine)

March 1, 2020 - December 1, 2020

Created branded content and digital assets for client acquisition and retention. Designed user-friendly interfaces and marketing visuals for product launches.

Education

Bachelor's degree in Computer Science and Information Technology at Lviv Polytechnic University (Institute Of Computer Science And Information Technology)

January 1, 2019 - January 1, 2023

English Language Level B2 (Upper Intermediate) at Green Forest School

January 1, 2018 - January 1, 2019

Language studies at Escuela de Idiomas Catalonia

January 1, 2024 - May 28, 2026