Hi, I’m Saloni Miglani, a content strategist and senior content marketer with global experience across nine countries. I translate cultural nuance into stories that earn trust and drive acquisition and engagement across markets. I’ve built blogs and campaigns that move the needle, trained teams at scale, and shaped brand voice across organizations. I’m passionate about turning data into narrative and helping teams communicate clearly and effectively. I’ve led SEO-driven content programs, grown blog traffic, and designed multi-channel campaigns (email, social, and web) that convert. I’m excited to collaborate on initiatives that tell compelling stories across cultures and markets.

Saloni Miglani

Hi, I’m Saloni Miglani, a content strategist and senior content marketer with global experience across nine countries. I translate cultural nuance into stories that earn trust and drive acquisition and engagement across markets. I’ve built blogs and campaigns that move the needle, trained teams at scale, and shaped brand voice across organizations. I’m passionate about turning data into narrative and helping teams communicate clearly and effectively. I’ve led SEO-driven content programs, grown blog traffic, and designed multi-channel campaigns (email, social, and web) that convert. I’m excited to collaborate on initiatives that tell compelling stories across cultures and markets.

Available to hire

Hi, I’m Saloni Miglani, a content strategist and senior content marketer with global experience across nine countries. I translate cultural nuance into stories that earn trust and drive acquisition and engagement across markets. I’ve built blogs and campaigns that move the needle, trained teams at scale, and shaped brand voice across organizations. I’m passionate about turning data into narrative and helping teams communicate clearly and effectively.

I’ve led SEO-driven content programs, grown blog traffic, and designed multi-channel campaigns (email, social, and web) that convert. I’m excited to collaborate on initiatives that tell compelling stories across cultures and markets.

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Language

English
Fluent
Spanish; Castilian
Advanced

Work Experience

Senior Content Manager at June
March 1, 2021 - March 1, 2022
Designed and executed a content strategy for the June blog, growing it into a key acquisition channel. Achievements included increasing monthly blog traffic to 28K visits in 3 months, scripting and filming Reels that amassed 6M+ views, and creating emails with a 10%+ open-to-conversion rate. Defined and scaled a company-wide brand tone of voice and trained 300+ employees in cross-cultural communication and sensitivity.
Content Strategist & Communications Coach at Head Out
March 1, 2022 - February 1, 2025
Developed the brand’s first tone-of-voice guidelines (organization-wide adoption). Conducted communications training for 300+ employees. Wrote email templates for 100+ consumer touchpoints, optimized for conversion with A/B testing. Built targeted consumer content for UAE's flagship travel event, driving 4x YoY sales growth. Led writers to research and produce a front-page ad in the UAE's Khaleej Times.
Content Marketing Manager at Compound
April 1, 2025 - September 1, 2025
Designed and scaled a content engine generating 20% growth in user sign-ups within 5 months; spearheaded a LinkedIn employee branding program, increasing website traffic by 50%; led a back-end content consultancy. Note: Company ceased operations.
Content Creator (On-site) at Shama Base Camp
September 1, 2025 - Present
Producing on-camera UGC videos for beauty brands, using personal narratives to drive conversions. Invited to speak at Feminist Lit Fest and selected as on-site content creator for Shama Base Camp.
Senior Content Marketing Manager at Juno
March 1, 2021 - March 1, 2022
Devised and implemented an SEO strategy to grow the Juno blog into a key acquisition channel.
Freelance Content Consultant
September 1, 2025 - Present
Producing on-camera UGC videos for beauty brands, using personal narratives to drive conversions. Invited to speak at Feminist Lit Fest and selected as on-site content creator for Shama Base Camp.

Education

BA Spanish with Management Studies, First Class Honours at University College London
January 1, 2011 - January 1, 2018
BA (Hons) Spanish with Management Studies at University College London
January 1, 2011 - January 1, 2018

Qualifications

BA Spanish with Management Studies, First Class Honours
January 1, 2011 - January 1, 2018

Industry Experience

Media & Entertainment, Education, Travel & Hospitality, Professional Services, Software & Internet