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I’m an empathetic, creative lead and human-centered brand designer with over 17 years of hands-on experience turning high-level visual strategy into pixel-perfect cross-channel experiences. I champion brand stewardship, translating complex ideas into engaging visual stories while integrating AI-enabled tools to accelerate ideation, personalize content, and explore innovative storytelling. I also bring formal training in user-centered UX/UI research and enjoy collaborating across disciplines to drive measurable growth.…I’m an empathetic, creative lead and human-centered brand designer with over 17 years of hands-on experience turning high-level visual strategy into pixel-perfect cross-channel experiences. I champion brand stewardship, translating complex ideas into engaging visual stories while integrating AI-enabled tools to accelerate ideation, personalize content, and explore innovative storytelling. I also bring formal training in user-centered UX/UI research and enjoy collaborating across disciplines to drive measurable growth.

Asa Thomas

Brand Designer, Graphic Designer, Creative Director, +2

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I’m an empathetic, creative lead and human-centered brand designer with over 17 years of hands-on experience turning high-level visual strategy into pixel-perfect cross-channel experiences. I champion brand stewardship, translating complex ideas into engaging visual stories while integrating AI-enabled tools to accelerate ideation, personalize content, and explore innovative storytelling. I also bring formal training in user-centered UX/UI research and enjoy collaborating across disciplines to drive measurable growth.…I’m an empathetic, creative lead and human-centered brand designer with over 17 years of hands-on experience turning high-level visual strategy into pixel-perfect cross-channel experiences. I champion brand stewardship, translating complex ideas into engaging visual stories while integrating AI-enabled tools to accelerate ideation, personalize content, and explore innovative storytelling. I also bring formal training in user-centered UX/UI research and enjoy collaborating across disciplines to drive measurable growth.

Available to hire

I’m an empathetic, creative lead and human-centered brand designer with over 17 years of hands-on experience turning high-level visual strategy into pixel-perfect cross-channel experiences.

I champion brand stewardship, translating complex ideas into engaging visual stories while integrating AI-enabled tools to accelerate ideation, personalize content, and explore innovative storytelling. I also bring formal training in user-centered UX/UI research and enjoy collaborating across disciplines to drive measurable growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Director of Merchandising at Peaden

August 1, 2022 - Present

Direct cross-channel brand strategy and creative development for localized campaigns, producing authentic digital assets, direct mail, billboards, and newsletters. Own enterprise-wide email marketing efforts and digital outreach workflows. Serve as the primary guardian of corporate visual identity standards, auditing internal materials and refining outsourced outputs. Led internal workflow improvements, standardizing design frameworks and trimming agency costs. Coordinated pricebook workflow cleanup to improve clarity across teams.

Marketing Graphic Designer (Contract) at Not Consumed Ministries

February 1, 2025 - May 1, 2025

Mission-driven campaign layouts and promotional print/digital assets within a collaborative team. Ensured brand consistency and precise formatting for fast-turnaround digital communications using Adobe Creative Suite.

Director of Branding and Design at SEO-M Solutions

May 1, 2019 - February 1, 2020

Identity architecture across multi-platform brand guidelines; oversaw digital asset modernization, asset management, and cross-functional alignment. Delivered interactive branding workshops and strategic branding consulting tied to business growth metrics.

Senior Graphic Designer at Daws Manufacturing Company

July 1, 2016 - April 1, 2019

Led visual modernization of the heritage 'Better Built' brand and redesigned an 80-page legacy trade show catalog into clear visual hierarchies; coordinated print vendors and external partners to ensure production accuracy.

Creative Consultant / Graphic Designer at Freelance

May 1, 2009 - Present

Cross-channel consulting for 10+ industries, concepting and scaling distinct visual identity systems, promotional videos, presentations, and print systems.

Graphic Designer at Edwin Watts Golf

February 1, 2012 - July 1, 2016

Managed asset queues and produced signage, print/web ads, and large-scale billboards for 90+ retail stores, ensuring timely delivery and production quality.

Graphic Designer at Freedom Communications

October 1, 2007 - February 1, 2012

Translated commercial goals into engaging, clean print advertisements and owned the publication layout for regional Chamber of Commerce newsletters.