Available to hire
I am a Creative Director and Senior Designer with 10+ years of experience in branding, cross-platform design, and digital UI/UX strategy. I’m known for bridging vision and execution in fast-paced environments across CPG, e-commerce, SaaS, and trade marketing. I’m passionate about building brands that lead, convert, and resonate.
I thrive in collaborative settings, leading cross-functional teams and partnering with clients to develop innovative packaging, branding, and digital experiences that drive growth.
Work Experience
Creative Director at UpSellit
January 1, 2016 - January 1, 2022Directed a creative team of 6 designers to develop high-end packaging for luxury, CPG, and lifestyle brands across a 500+ client base; conceptualized and launched 4+ SaaS-based engagement tools with custom branding, UX/UI systems, and scalable web assets; designed dashboards and microsites to bridge sales and customer education; led UI/UX improvements across US & UK sites via user behavior analysis and testing; fostered cross-functional collaboration to align visuals with business needs; created packaging concepts, 3D renderings, and brand identity systems; produced promotional videos and trade-show collateral.
Freelance Designer at Jeremy Riley Designs
January 1, 2023 - PresentLed design initiatives for branding, packaging, websites, and 3D visuals; delivered brand identity systems and digital assets across multiple projects; collaborated with clients to ensure alignment with brand strategy and business goals; produced 3D product renderings and promotional videos; supported trade shows with print and digital collateral.
Senior Designer at ArmorActive
January 1, 2014 - January 1, 2016Directed $500k+ annual creative budget and all print/digital production needs; designed product catalogs, branding assets, and launch materials for flagship product lines; maintained digital asset library, website visuals, and archives for internal and client use; created 3D product renderings and assisted product design.
Graphic & Web Designer at Utah SEO Pros
January 1, 2012 - January 1, 2014Executed SEO-optimized website redesigns to boost rankings and reduce UI friction; designed creative for social, retargeting, and paid media campaigns; built internal sales enablement materials for onboarding and business growth.
Education
High School Diploma at Brighton High School
January 1, 2004 - January 1, 2007 at University of Utah
January 1, 2007 - January 1, 2009Qualifications
Google UX Certifications
January 1, 2025 - May 29, 2026Industry Experience
Consumer Goods, Software & Internet, Retail, Media & Entertainment, Professional Services
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