Available to hire
I am a strategic digital transformation and customer experience leader with 25+ years of experience driving enterprise-scale programs in optimization, personalization, and AI-enabled workflows. I partner with C-suite executives to align operating models, customer journeys, and capability ecosystems to deliver measurable business results.
My career spans Adobe Professional Services and internal product teams where I design and lead A/B testing, personalization initiatives, change management, and go-to-market strategies across industries worldwide. I’m passionate about turning complex challenges into scalable roadmaps and fostering adoption through thoughtful organizational design and hands-on coaching.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Spanish; Castilian
Intermediate
Italian
Intermediate
Work Experience
Author & Executive Producer | AI Workflow Architect at Independent / Author & Executive Producer
April 1, 2024 - PresentAuthor and executive producer leading end-to-end book development and GTM; built a custom AI-powered project management app to streamline writing, character clarity, plot integrity, and formatting; directed brand strategy and online presence for GTM launch.
Principal Digital Strategist & Team Lead at Adobe Professional Services (Strategy & Readiness)
June 1, 2018 - April 30, 2024Directed Enterprise Transformation and Adoption strategies for Fortune 50/500 clients, focusing on organizational readiness, adoption frameworks, and scalable PMO-driven transformations. Led numerous A/B testing and personalization programs and designed change-management frameworks to embed CX transformation into client operating models; authored Strategy Onboarding Bootcamp curriculum and trained strategists.
Senior Business Consultant – Strategy & Target at Adobe Professional Services
February 1, 2017 - June 30, 2018Optimized websites, email, and digital marketing for high-profile clients; partnered with C-suite to develop A/B testing and personalization roadmaps; delivered high-impact optimization strategies featured in global case studies; supported a major FSI engagement with a significant bottom-line impact.
Business Consultant – Target at Adobe Professional Services – Target
February 1, 2015 - February 28, 2017Bridged marketing and technology to implement high-performing digital frameworks using testing best practices and Adobe Target; contributed to development of testing roadmaps and personalization maturity for clients.
Conversion Optimization Manager at KEAP (Infusionsoft)
June 1, 2012 - January 31, 2015Founded the company’s first optimization program, driving a 253% increase in demo conversions and 94% YoY PPC growth; served as Interim Creative Director, leading UX, design, and demand-gen campaigns.
Creative Director / Sr. Art Director at KEAP (Infusionsoft)
October 1, 2011 - June 30, 2012Led creative direction, UX/UI improvements, and multi-channel marketing materials; mentored design teams to align brand, product, and demand-gen strategies.
Art Director at Upromise
June 1, 2007 - October 31, 2009Directed UX/UI and art direction for consumer marketing initiatives and engagement campaigns; contributed to design strategies across digital channels.
UX Interactive Designer at Digitas
February 1, 2006 - June 30, 2007Created and iterated on interactive design solutions for digital campaigns; collaborated with cross-functional teams to optimize user experiences.
Author & Executive Producer at AI Workflow Architect
April 1, 2024 - PresentInternational research & authorial activity; built a custom AI-powered project management app to facilitate book production, character clarity, plot integrity, and format delivery; executive producer and creative director for GTM launch, including brand and web presence management.
Senior Business Consultant at Adobe Professional Services – Strategy & Target Consultant
February 1, 2017 - June 1, 2018Optimization & personalization for global websites, email, and online marketing; developed A/B testing and personalization roadmaps for CX, analytics maturity; high-impact optimization strategies.
Business Consultant at Adobe Professional Services – Target Consultant
February 1, 2015 - February 1, 2017Bridge between marketing and technology to implement high-performing digital frameworks using testing best practices and Adobe Target; contributed to global case studies.
Interim Creative Director at KEAP (Infusionsoft)
October 1, 2011 - June 1, 2012Led design, UX, and campaign architecture for demand generation; aligned creative outputs with performance goals.
Education
Change Management Program at Prosci
January 1, 2022 - January 1, 2022Paralegal Studies Certificate at Boston University School of Law
January 1, 2022 - January 1, 2022Digital Transformation Studies at Massachusetts Institute of Technology (MIT)
January 1, 2021 - January 1, 2021Negotiating in a Virtual World at Northwestern University
January 1, 2020 - January 1, 2020Viticulture Certificate at Yavapai College
January 1, 2019 - January 1, 2019Digital Marketing & Analytics Studies at University of British Columbia
January 1, 2012 - January 1, 2012Traditional Chinese Medicine Coursework at New England School of Acupuncture
January 1, 2005 - January 1, 2008Bachelor’s Degree in Anthropology & Archaeology at Arizona State University
January 1, 2004 - January 1, 2004Change Management Program at Prosci
January 1, 2022 - December 31, 2022Paralegal Studies Certificate at Boston University School of Law
January 1, 2022 - December 31, 2022Digital Transformation Studies at Massachusetts Institute of Technology
January 1, 2021 - December 31, 2021Negotiating in a Virtual World Certificate at Northwestern University
January 1, 2020 - December 31, 2020Viticulture Certificate at Yavapai College
January 1, 2019 - December 31, 2019Digital Marketing & Analytics Studies at University of British Columbia
January 1, 2012 - December 31, 2012Traditional Chinese Medicine Coursework at New England School of Acupuncture
January 1, 2005 - December 31, 2008Bachelor’s Degree, Anthropology & Archaeology at Arizona State University
January 1, 2004 - December 31, 2004Qualifications
Adobe Digital Marketing Academy
January 11, 2030 - May 29, 2026Prosci ADKAR Change Practitioner Certificate
January 11, 2030 - May 29, 2026Organizational Design for Digital Transformation
January 1, 2021 - May 29, 2026Paralegal Studies Certificate
January 1, 2022 - May 29, 2026Negotiating in a Virtual World
January 1, 2020 - May 29, 2026Certified Landing Page Optimization & Online Testing
January 11, 2030 - May 29, 2026Adobe Digital Marketing Academy
January 11, 2030 - May 29, 2026ADKAR Change Practitioner Certificate
January 11, 2030 - May 29, 2026MIT Organizational Design for Digital Transformation Certificate
January 11, 2030 - May 29, 2026Paralegal Studies Certificate
January 11, 2030 - May 29, 2026Negotiating in a Virtual World Certificate
January 11, 2030 - May 29, 2026MECLABS Institute: Certified Professional in Landing Page Optimization; Online Testing; Email Marketing & Messaging
January 11, 2030 - May 29, 2026Industry Experience
Professional Services, Software & Internet, Media & Entertainment, Education, Financial Services, Retail, Telecommunications, Manufacturing
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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