Hi there! I'm Yasmina Yasser Ismail, a Cairo-based branding graphic designer with a passion for crafting cohesive brand identities and packaging. I help brands tell their stories through thoughtful design, from logos and visual systems to social media assets. I currently split my time as Art Director at Inverse Wellness (part-time), building creative directions for wellness brands, while previously leading branding projects across agencies and startups. I love collaborating with teams to translate brand narratives into visual experiences that connect with audiences.

Yasmina Yasser Ismail

Hi there! I'm Yasmina Yasser Ismail, a Cairo-based branding graphic designer with a passion for crafting cohesive brand identities and packaging. I help brands tell their stories through thoughtful design, from logos and visual systems to social media assets. I currently split my time as Art Director at Inverse Wellness (part-time), building creative directions for wellness brands, while previously leading branding projects across agencies and startups. I love collaborating with teams to translate brand narratives into visual experiences that connect with audiences.

Available to hire

Hi there! I’m Yasmina Yasser Ismail, a Cairo-based branding graphic designer with a passion for crafting cohesive brand identities and packaging. I help brands tell their stories through thoughtful design, from logos and visual systems to social media assets.

I currently split my time as Art Director at Inverse Wellness (part-time), building creative directions for wellness brands, while previously leading branding projects across agencies and startups. I love collaborating with teams to translate brand narratives into visual experiences that connect with audiences.

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Language

Work Experience

Graphic Designer at Rise Up Summit
March 1, 2018 - January 1, 2019
Part-time graphic designer contributing to branding materials for the Rise Up Summit; produced visual assets and branding collateral.
Senior Branding Graphic Designer at Matter Branding
July 1, 2019 - June 1, 2020
Led branding design projects, created brand identities, packaging and marketing collateral.
Senior Branding Graphic Designer at Chaos Cosmetics
December 1, 2020 - July 1, 2021
Senior branding designer for cosmetics brand; developed packaging and brand assets.
Senior Branding Graphic Designer at The Bold Group
September 1, 2021 - March 1, 2024
Senior branding graphic designer; led branding projects and creative direction components.

Education

Bachelor's degree in Graphic Design at German University in Cairo
January 11, 2030 - January 1, 2019

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Manufacturing, Retail, Education