Available to hire
I’m Rob J. Watkins, founder of Rob J Watkins Ltd, a creative production company with over 20 years of experience leading productions across broadcast, commercial, brand and documentary content. I build and lead multi-skilled teams, delivering end-to-end productions from brief to broadcast and beyond. I’m hands-on with self-shot work on small projects to capture authentic moments, while also directing large-scale shoots for major brands and agencies.
I’m passionate about community-led documentary storytelling and brand campaigns that connect with audiences. My approach blends strategic thinking, collaborative creativity and strong leadership to deliver ambitious, high-quality content across multiple formats and channels. I’m driven by authentic storytelling, meaningful connections with partners and audiences, and the craft of bringing ideas to life from concept to delivery.
Experience Level
Work Experience
Producer & Director at Rob J Watkins Ltd
December 1, 2025 - February 1, 2026Led full ownership of a week-long stills campaign across multiple locations for HSBC Innovation Banking (via HeyHuman), managing every aspect from planning to wrap. Sourced and cast 35 cast members and a 15-person crew; oversaw locations, set design and props; coordinated with agency creative team and client to ensure on-time, on-budget delivery.
Creative Director & Executive Producer at Rob J Watkins Ltd
August 1, 2024 - December 1, 2024Led all phases of a full campaign for Sky On Demand for Endurance Doors; from concept and scripting through to delivery across TVC, stills, social content and behind-the-scenes. Directed a full UK crew on location, overseeing creative direction, client liaison and production; acted as single point of creative and production responsibility across every strand of the campaign. Delivered a cohesive, multi-format campaign that increased sales enquiries.
Creative Director & Executive Producer at Rob J Watkins Ltd
November 1, 2023 - February 1, 2024Led full production for the complete launch of a new dog supplement brand; oversaw every strand of a multi-format campaign from concept through to delivery. Produced motion and stills shoots for product and packaging; assets used across online channels including Amazon, social media and digital. Directed on-location stills with dogs and trainers; produced imagery for online, out-of-home and wider campaign usage. Directed full crew on location for TVC, bringing in a 1st AD and Producer to support at scale; managed all creative and production decisions across the project. Delivered a cohesive brand world across every touchpoint built around the brand’s character and tone.
Producer/Director at Rob J Watkins Ltd
August 1, 2022 - February 1, 2023Onboarded by Agile to handle production. Produced and directed a series of brand content projects for Gilbert across netball and rugby, working with professional and international players across high-profile shoots. Netball: self-shooting director on brand content featuring professional players, building natural rapport and capturing authentic on-camera performances. Rugby: directed the Premier League Rugby season launch at Twickenham—a large-scale production with players and coaches from every team. Barbarians: produced and directed a factory-to-field film tracing the journey of the Gilbert kit from factory HQ to training ground action and the Barbarians vs All Blacks match at Tottenham Hotspur Stadium.
Producer/Director & Editor at Rob J Watkins Ltd
August 1, 2025 - September 1, 2025Produced, directed and delivered a documentary-marking 10 years of Social Pantry's work supporting prisoners on leave; a community-led project shot across multiple locations with a focus on human, trust-building storytelling.
Media Manager at Rob J Watkins Ltd
July 1, 2025 - August 1, 2025On-site media management for a major international golf event, coordinating a 9-camera team (3 DPs, 6 photographers) across all stills and imagery selection for online channels.
Producer/Director & Editor at Rob J Watkins Ltd
May 1, 2025 - June 1, 2025Produced and directed a documentary film highlighting The Watts Family Enterprise Trust’s community impact, conducting interviews and capturing b-roll across multiple locations.
Director at Rob J Watkins Ltd
April 1, 2025 - May 1, 2025Directed a series exploring Unilever brands across studio shoots, integrating scripted storytelling and set design to inject humor and personality into internal brand messaging.
Producer/Director & Editor at Rob J Watkins Ltd
September 1, 2023 - December 1, 2023Directed and produced a short documentary capturing the opening of a Nestlé-supported Community Shop, focusing on the local impact and community benefits.
Education
Qualifications
Industry Experience
Media & Entertainment, Professional Services
Experience Level
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